Infographic: 9 Digital Marketing Trends and Martech Shaping 2019 and Beyond

Which digital marketing trends will drive changes in digital marketing and martech in 2019?

These 9 trends will dominate events and technology in 2019, and probably beyond.

2019 Digital Marketing Trends and Martech Infographic

  1. Brands as media companies. More than $580 million has been spent on YouTube in branded media campaigns since 2017.
  2. AI for customer acquisition and retention. AI is reshaping how we automate targeting, segmentation and omnichannel personalization. An AI-optimized digital marketing campaign for Brantley Gilbert, for example, had an ROI of 400%.
  3. Organizing around customer experience. A recent Salesforce report found that 68% of marketing leaders are committed to competing on customer experience, making organizing around customer experience a clear digital marketing trend.
  4. Adopting a holistic view of customer experience and customer journeys. Digital marketers all want a 360-degree view of their customers and are turning to customer data platforms (CDPs) to get a full, constantly updated customer profile for all of of their customers, at scale.
  5. Video, video, video. To engage customers and prospects, video is essential, not just a “nice-to-have.” Adults are expected to watch 1.5 more hours of video in 2019.
  6. Improving social media conversion. More than 3 billion people visited social media sites at least monthly in 2017.
  7. Growth and diversification of native advertising. More than $33 billion was spent on native advertising in 2018, and that number is expected to grow.
  8. Optimizing web search through PPC, SEO, and social media. About 35% of all web traffic was generated through search last year.
  9. Voice recognition increasingly used in digital marketing. By 2020, more than 75% of all households will have a smart speaker, so expect martech and digital marketers to adjust to this trend.

For a deeper dive into the latest marketing trends, read our recent blog, Martech Trends for 2019: What Marketers Need to Know.

To learn how Arm Treasure Data enterprise CDP can benefit your business, request a demo or call us at 866-899-5386.

Tom Treanor
Tom Treanor
Tom Treanor heads up marketing at Arm Treasure Data. He focuses on marketing, martech, CDPs and digital marketing. Follow him on Twitter @RtMixMktg.
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