Treasure Data CDP a ‘Strong Performer’ in Forrester Wave™ Customer Analytics Tech Evaluation

Customer analytics have become a hot martech category recently, as marketers are under pressure to accelerate their digital transformation plans to handle quickly changing customer behavior. But some martech offerings stand out even in the crowded field: Treasure Data Customer Data Platform (CDP) has been included by Forrester as one of “the 11 most significant” vendors in The Forrester Wave™: Customer Analytics Technologies, Q3 2020 (Get the full Customer Analytics report here). In its debut in the report, the customer-analytics focused CDP was named a “Strong Performer” after a 36-criterion evaluation.

What Makes Treasure Data CDP Stand Out?

We believe that Forrester acknowledged the strong focus and direction that Treasure Data is taking by giving them the highest possible scores in the product investments and product roadmap criteria, the only vendor to receive the highest possible scores in both.

The report states that, “The Treasure Data exemplifies a customer data platform that differentiates itself through prepackaged analytical capabilities which the vendor calls ‘Treasure Boxes’.” The goal of Treasure Boxes is to showcase what is possible, significantly reduce the time-to-value for implementing various use cases, and help customers discover new and meaningful ways Treasure Data CDP can help their businesses grow.

The Forrester report also noted that, “The Treasure Data CDP caters to a wide range of user personas, offering a reporting interface for business analysts, a modeling interface for data scientists, an audience-level interface for marketers, and a customer-level view for customer service teams. The platform is interoperable with many different marketing technologies, and is built to handle large-scale streaming data sources such as internet-of-things (IoT) data…”

Part of a String of ‘Recent Recognition’

The Forrester Wave™ follows a recent wave of recognition for Treasure Data, including the 2020 “Best Marketing Solution” CODiE Award from the Software and Information Industry Association (SIIA). Treasure Data was also named “The Global Company of the Year, CDPs” by Frost & Sullivan and won the ClickZ Martech Award for “Best CDP” in 2019.

Customers Weighed In to Report: ‘Strongest Vendor I’ve Worked With in 10 Years’

An important input to the report was client interviewing. Forrester spoke with customers of each martech vendor, and the report said this about Treasure Data CDP users:

“One client reference we spoke with was especially impressed by the platform’s ability to ingest massive amounts of data in real time for on-the-fly audience creation. The client also appreciated that Treasure Data cared about their team’s success, and it offered high praise: ‘Without exaggeration, they’re the strongest vendor I’ve worked with in the last 10 years.’”

This sentiment has been echoed publicly by other Treasure Data customers. Darren Helton, senior digital marketing manager at Linden Lab’s Second Life, explains how Treasure Data’s customer focus has impacted his company. “Our overall experience with Treasure Data has been very good. Instead of just selling a product and being hands-off, they’ve created a community of marketers, data scientists, and product gurus across their customer lists who are always ready to lend a hand and help out. And I swear they never sleep; support has been phenomenal.”

We believe that Treasure Data’s inclusion also shows that a CDP is a viable, competitive solution to the problem of customer analytics, even among a crowded number of players with different technological approaches. As David Raab, head of the Customer Data Platform Institute, recently put it, “One of the best things about CDPs is they decouple your customer data from other systems, so they create flexibility to adapt to whatever changes happen in terms of martech: new channels, new processes, new regulations, and even new customers.”

To learn more, read the full report of The Forrester Wave™: Customer Analytics Technologies, 2020.