Maximize Success in the Omnichannel Landscape
Re-engage and Convert Customers With Treasure Data Journey Orchestration Jump
Are you struggling to create a seamless and personalized journey for your customers? As a marketer, you understand the importance of creating a better customer experience that builds lasting relationships. In this blog post, we’ll dive into the latest enhancements of Treasure Data Customer Journey Orchestration called Jump. We will explore how it can deliver more efficiency for your marketing efforts and elevate your customer engagement to new heights as well as scale across your organization.
Journey Orchestration for Better Experiences
Customer Journey Orchestration enables marketing and operations teams to connect and optimize customer interactions across multiple channels for personalized and efficient conversion at scale. It helps you gain deeper insights into customer needs and behaviors, and works seamlessly with all of your activation tools. With Treasure Data Journey Orchestration, you will understand your customer’s processes, needs, and perceptions in order to activate and scale customer journeys quickly and easily. This data allows you to provide better customer experiences, increase marketing efficiency, and see opportunities to cross-sell and upsell to your current customers and prospects.
Treasure Data Customer Journey Orchestration includes a customer journey dashboard that gives you a holistic view of the customer experience. A visual dashboard enables faster data-driven decision-making and helps identify pain points and areas for improvement. With actionable insights, you can quickly personalize marketing efforts, and enhance customer satisfaction. In addition, the Treasure Data dashboard (Figure 1) serves as a centralized location to track key metrics for both stages and profiles.
Figure 1. Treasure Data Dashboard
But customer journeys are often not linear and you may need to transition profiles or customers to a different journey before they have finished their current one. While the logic behind this request seems straightforward, finding an enterprise tool that offers this functionality at scale is often difficult. Marketers have expressed their need for the following:
- Easily set up behavior-based segments within their CDP
- Send profiles to another journey or stage based on their behaviors during the journey
- Automate marketing interactions based on an individual user’s actions across every channel
- Personalize the customer experience and efficiently advertise
Treasure Data provides the technology for building a strong, enterprise-wide customer data foundation for the connected customer experience that includes customer journey orchestration.
“Treasure Data is our center of marketing… our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.”
—Luiz Gama, Senior Global Martech Manager, AB InBev
Personalizing Customer Journeys
To address the non-linear path taken by customers Treasure Data Journey Orchestration offers a feature called Jump. This allows you to send customers to another stage of their journey based on their behavior. The feature also enables you to create multipath journeys within a stage and account for customers dropping out of a journey, ultimately reducing the time it takes for customers to move through the sales funnel.
The new Customer Journey Orchestration feature, Jump, allows you to re-engage with customers who don’t complete a journey including:
- Customers dropping out of a journey
- Customers who stall on a journey
- Customers whose needs change
- Customers who have successfully completed a journey
By utilizing this feature, you can reap benefits including increasing brand recognition, gaining insights about your audience, and crafting a more personalized journey that boosts ROI. Since you know more about the context of the customer journey, you can provide a higher level of personalization than you could before. Moreover, this feature can help in retaining existing customers beyond a single purchase.
With a drag-and-drop multi-channel Journey Builder (Figure 2), you can save time and resources by graphically defining and creating relevant, high-converting customer experiences across journeys and stages at scale. With this feature you can develop no-code multi-channel customer journeys with ease and plan insight-driven multi-step journeys personalized for each customer, resulting in a frictionless, customer-centric experience across the entire business.
Figure 2. Multi-channel Journey Builder
Getting Started With Customer Journeys
Leveraging data to understand customer behavior is essential to creating a successful marketing strategy. Treasure Data Journey Orchestration offers a central, user-friendly location for bringing data and insights together in AI-powered customer profiles that connect teams and systems across internal business units and between various brands. And it enables marketers to connect customer interactions across multiple channels at scale within the enterprise. These connections allow you to:
- Gain deeper insights into your customers’ needs and behaviors
- Create behavior-based segments
- Send profiles journeys based on customer behavior
The Jump feature allows you to re-engage customers who don’t complete a journey, create multipath journeys within a stage, and ultimately reduce the time it takes for customers to move through the sales funnel. With Treasure Data Journey Orchestration you can increase brand recognition, gain insights about your audience, craft a more personalized journey, and retain your existing customers beyond a single purchase.