Kellie de Leon - Treasure Data Blog - Part 4

Author Archive for: "kellie.deleon"

August 23, 2022

Customer Relationship Data Management Tool for Analysis and Planning

A CDP is a better customer relationship data management and analysis solution than CRM due to centralized storage and integrated analytical capabilities....

August 17, 2022

How To Maximize Your Customer Insights Benefits for Better Lifetime Value

A customer data platform helps brands maximize customer insights benefits to increase lifetime value from the acquisition stage to post-purchase nurturing....

August 11, 2022

Customer Data Platform vs Data Lake: How to Choose Your Best Option

The benefits of a customer data platform over data lakes include centralized data access, real-time analysis, and faster activation....

How Understanding the Customer Data Management Lifecycle Improves Customer Loyalty

Understanding the customer data management lifecycle is key to improving customer experience and increasing loyalty....

Top Customer Journey Lead Generation Tips and Tricks

Taking control of customer journeys and lead generation is a must for brands seeking to convert new leads into loyal customers....

Field Guide to Customer Journey Awareness: Understanding Customer Behavior for Better Retention

Customer journey awareness gives marketers the ability to decipher customer movement and behavior across all stages and touchpoints....

How to Use Customer Insights Metrics More Effectively

A CDP empowers brands to make customer insights metrics actionable for customer acquisition, CX improvement, churn reduction, and more....

Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement....

Biggest Customer Data Platform Challenges—And How To Solve Them

Customer data platform challenges include an inability to scale, difficulty extracting data from sources, and failure to deliver actionable insights....

Top 4 Customer Data Management Fundamentals That You Are Probably Overlooking

Businesses still rely on enduring customer data management fundamentals like data security, redundancy reduction, usability, and data consolidation....

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