July 25, 2022Top Customer Journey Lead Generation Tips and Tricks0Taking control of customer journeys and lead generation is a must for brands seeking to convert new leads into loyal customers....
July 12, 2022Field Guide to Customer Journey Awareness: Understanding Customer Behavior for Better Retention0Customer journey awareness gives marketers the ability to decipher customer movement and behavior across all stages and touchpoints....
July 5, 2022How to Use Customer Insights Metrics More Effectively0A CDP empowers brands to make customer insights metrics actionable for customer acquisition, CX improvement, churn reduction, and more....
June 21, 2022Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed0A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement....
June 10, 2022Biggest Customer Data Platform Challenges—And How To Solve Them0Customer data platform challenges include an inability to scale, difficulty extracting data from sources, and failure to deliver actionable insights....
June 2, 2022Top 4 Customer Data Management Fundamentals That You Are Probably Overlooking0Businesses still rely on enduring customer data management fundamentals like data security, redundancy reduction, usability, and data consolidation....
May 31, 2022Comparing Customer Data Platforms vs. Marketing Automation For Improving the Customer Experience0Gain deeper customer insights with a customer data platform vs. marketing automation to create more personalized CX strategies for your business....
May 26, 2022Why You Need a Consumer Data Privacy Policy0Consumer privacy compliance continues to become more complicated for businesses as more states introduce state-specific privacy laws. In fact, according to a study by the Information Technology and Innovation F...
May 3, 20227 Data-Driven Ways to Improve Customer Journey Orchestration0Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences....
April 26, 2022Improve Your Customer Data Management Process With an Enterprise CDP050% of executives said improving customer data management (CDM) is their Number One priority for customer experience, according to a recent commissioned Forrester survey. The group of interviewed executives, ma...