Steven Tsao - Treasure Data Blog

Author Archive for: "steven"

February 26, 2021

How Millennials and Customer Data Are Changing the Car-Buying Experience

Customer Data and CDPs are uncovering interesting car-buying trends among millennials and other important automotive customer segments. Here’s how these insights are changing the car-buying experience....

February 5, 2021

What’s the Future of Customer Personalization? Industry Experts on the Evolution of DMPs, CDPs, and Data Enhancement

DMPs and CDPs have competed to be the top choice for extracting actionable insights from customer data. Ignoring all the hype—which one really is the most effective for delivering highly relevant experiences ...

January 14, 2021

Frost & Sullivan Auto Industry Research: Where Do We Go from Here?

New Frost & Sullivan research based on interviews with auto executives suggests Customer Data Platforms (CDPs) can help the auto industry move forward in 2021 by giving automakers and dealerships a better under...

December 10, 2020

Auto Industry Insights—How to Deliver the Ultimate Customer Experience

How can your business build experiences that will win customers, now and tomorrow? Here are five key takeaways from automotive leaders—and a glimpse at an industry shifting toward seamless, customer-centric d...

3 Ways Automakers Can Use Customer Data to Rethink How to Sell Cars

As automotive companies rework how to reach consumers, we look at three data-driven strategies and the automakers imploring these techniques, including Subaru, Ford, Honda, and Fiat Chrysler Automobiles....