Tom Treanor - Treasure Data Blog - Part 4

Author Archive for: "Tom Treanor"

September 1, 2020

4 Forces Driving the Rise of Customer Data Platforms in Retail, CPG, Finance—and More

Customer Data Platforms (CDPs) are trending among retailers, CPG companies, entertainment and media firms, and automakers to know customers better and provide personalized customer experiences that sell. Here's...

August 21, 2020

Why DTC Is The Next Step For CPG Brands

The consumer packaged goods (CPG) industry has reached a critical decision point. CPG brands must expand their traditional B2B2C business model and invest in DTC models or risk losing relevancy and their compet...

August 20, 2020

Survey: COVID-19 & The Future of Commerce—How a Global Pandemic Changed the Way We Shop

A new survey of 1,000 consumers shows big changes in buying habits, attitudes toward sustainability, and motivations for returning to stores—and highlights differences among Boomers, Gen X, Millennials, and G...

August 14, 2020

Marketers Need To Optimize Across—Not Within—Channels

The customer buying journey is changing at a faster pace now, requiring companies to be increasingly agile in how they market and sell. For these reasons, you need to stop optimizing within channels and start o...

August 10, 2020

Are You in the (Loyalty) Loop? How Customer Data Builds Relationships

Smart marketers don’t just use customer data to make sales—they leverage it to build relationships. Marketing expert Andrew Davis explains how to apply data to create optimal customer experiences, foster tr...

Treasure Data CDP a ‘Strong Performer’ in Forrester Wave™ Customer Analytics Tech Evaluation

Even in a crowded field, some martech stand out. Treasure Data Customer Data Platform (CDP) has been included by Forrester as one of “the 11 most significant” vendors in The Forrester Wave™: Customer Anal...

CDPI’s David Raab Q&A: Marketing, CDPs, and Digital Transformation Post-Covid

This second-in-a-series, far-ranging interview with head of the Customer Data Platform Institute, David Raab, covers issues facing CMOs, DMOs, CTOs & DTOs—from digital marketing to coping with Covid....

CDP Academy: Customer Data Resources for Every Marketer

CDP Academy, a new resource for marketers, features real-world successes in customer data-driven personalization, new customer acquisition, predictive analytics, targeting, and segmentation....

Elevating the Customer Experience: Q&A with Stephanie Thum, CCXP

Delivering a seamless and consistent omnichannel customer experience (CX) requires commitment and focus from every team across an organization. Marketers, in particular, can play a strategic role in helping bra...

Marketing in a Downturn: 16 Unexpectedly Helpful Resources for Marketers

The disruption caused by Covid-19 has presented marketers with an unexpected opportunity to reflect on how to adjust strategies and business operations. Here are 16 smart resources to help you find your way in ...

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