Tom Treanor - Treasure Data Blog - Part 4

Author Archive for: "Tom Treanor"

October 15, 2019

14 Data-focused Sessions at MarketingProfs B2B Forum

The MarketingProfs B2B Forum is all about blending creativity and data for better marketing results. As usual, the program schedule is bursting with great talks. And I’m thrilled to be among the presenters. W...

October 14, 2019

Forrester TEI on CDP ROI: How a Customer Data Platform Paid Off in 4 Industries

A new study from Forrester Consulting on the benefits of Customer Data Platforms (CDP) makes it easier to understand CDP ROI and its benefits, including increased sales & higher CLV....

October 8, 2019

AI vs. Human Customer Service: When Do Consumers Prefer a Bot?

We asked 1,000 U.S. consumers when they prefer the human touch in customer experience—and when they prefer to avoid it. The results are surprising and point to a divided public opinion....

October 7, 2019

Interview with bestselling author, keynote speaker and Chief Amazement Officer of Shepard Presentations

What level of customer experience does your business aspire to achieve? I think we can all agree that anything below “good” is inadequate. But even “good” isn't good enough for consumers. To really i...

August 27, 2019

Why Bad Customer Data Is Worse than No Data at All

Is something off about the responses you get to your marketing campaigns? Do you sometimes get odd or conflicting results? It could be bad or incomplete data, and if it is, you're not alone. Our recent research...

August 22, 2019

11 Can’t-Miss Sessions at MarTech East 2019

This year's agenda for MarTech® East, taking place September 16-18 in Boston, looks especially packed with insightful presentations on marketing execution, data management, user experience, new technology, and...

Artificial Intelligence: 10 Best AI Conferences and Shows in Q3-Q4 2019

Whether you're an extrovert who enjoys handing out your business card or an introvert who prefers thoughtfully taking in the keynotes, AI shows and conferences represent a great opportunity to get the insights ...

Can Omnichannel Personalization Save Retail? New Report Explores Progress

It's been called an apocalypse. Each time a retailer announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. But savvy retailers aren't going down without a fight. ...

CDP Buyer’s Guide: Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions

In this time of technology-driven disruption in every industry, companies are realizing that their competitive market position relies heavily on how well they can engage, service, and delight both prospects and...

3 Ways Retail Marketers Orchestrate Perfect Omnichannel Customer Experiences

Customer experience (CX) is the last, best way for retailers to differentiate from the competition. The other guy can almost always offer a slightly better deal, and it's hard to beat the convenience of having ...

4

Forrester Study: The Total Economic Impact™ of Arm Treasure Data Download Report