Tom Treanor - Treasure Data Blog - Part 8

Author Archive for: "Tom Treanor"

Why CDP: What’s Driving Demand for Customer Data Platforms?

Learn more. Watch our 20-minute webinar: What is a CDP? Check the video If you've been paying attention to marketing news, you've heard the term “customer data platform” or “CDP” a lot lately. The n...

How to Choose the Right CDP

As businesses increasingly use customer data to personalize customer journeys, they're finding it takes a lot of AI, data-handling expertise, and sheer algorithmic and computational power to efficiently create ...

4 Key Trends for Retail Success in 2019 and Beyond

Retail is undergoing a sea change. So it's no surprise that retailers and brands everywhere are seeking strategies to help them anticipate future changes and avoid being a casualty of industry disruption. As t...

Omnichannel Customer Data: The Benefits of an Omnichannel Customer Experience

Businesses that create a true omnichannel experience can exceed customer expectations and move ahead of the competition. At the heart of it, omnichannel is about using customer (and potential customer) data wis...

12 Gartner Marketing Symposium Sessions for Data-Driven Marketers

The annual Gartner Marketing Symposium is right around the corner, and we're gearing up for three days of innovating, learning, and networking with marketing and technology leaders from all over. This year, the...

Expert Insights on Five Marketing Trends You Need to Know Now

What's the most underused asset in most marketing organizations? Astonishingly, it's their data, according to consultant and e-commerce expert, Tim Peter. “The biggest challenge I've seen is that marketers...

Infographic: Personalization Perfection, B2C Companies that Get It Right Are Poised for Growth

Consumers crave personalized experiences, and companies are striving to meet (and exceed) their ever-increasing expectations. But cross the line, and you'll creep out the exact audience you're trying to win...

What Does a 360-Degree View of the Customer Really Mean?

What exactly is a 360-degree view of the customer? Are you sure you’re not stuck at 270 degrees? Or maybe 45? Here’s how to round out your view for smarter, more effective marketing....

10 Can’t-Miss Sessions at MarTech West 2019

Excited about MarTech 2019? So are we! At this year’s marketing, technology, and management conference you’ll learn innovative ways to dismantle departmental silos, uncover the right marketing technology fo...

12 Essential Data Sources to Understand the Customer Journey

Note the magic ingredient isn’t just “data.” Every organization has terabytes of the stuff lying around, with more coming in every day. What makes the difference is putting the data to work. It’s collec...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why