Tom Treanor - Treasure Data Blog - Part 9

Author Archive for: "Tom Treanor"

February 25, 2019

Think Outside the Funnel: How to Create a Custom Customer Journey Map

In the beginning, there was the funnel, and marketers and salespeople revered it, and it spread across the marketing world, because it was a simple way to understand how marketing works. Many potential customer...

January 29, 2019

2019 Marketing Technology (MarTech) Trends Marketers Need to Know

Marketing is a never-ending cycle of optimization and measurement. We never sit back and say, Well, that’s the best result we can get. We’re done. Set-it-and-forget-it is not in a marketer’s vocabulary......

January 22, 2019

How to Use Data-Driven Personalization to Boost Sales

Marketers: Do you ever feel like your audience is maybe just not that into you? Sure, they liked your latest Facebook video. They tapped on your Instagram story. But your follow-up emails go unopened. It’s ge...

January 8, 2019

Martech Leaders: 14 Visionaries to Read & Follow

Marketers have always needed a diverse skill set to be effective. We need to be creative but analytical, persuasive but helpful. We must be equally at home writing a blog, running a PPC campaign, and presenting...

January 3, 2019

The Top 10 Digital Marketing Skills Your Team Needs in 2019

We've just hit 2019. And as fast as time flies, technology moves even faster. Scott Brinker's annual Marketing Technology Landscape supergraphic now displays more than 6,800 marketing technology solutions, with...

December 19, 2018

Too Many Marketing Data Sources? How CDPs Help You Profit from Them All

Data is the backbone of marketing today. But with the volume of customer data growing exponentially every year, how do you integrate, update, and assemble all that data into a unified view of each customer? It'...

December 18, 2018

Infographic: Personalizing the Omnichannel Retail Experience

Connected consumers and the possibility of using many different types of data to personalize retail shopping experiences at every point in consumer journeys are driving innovative retailers to harvest previousl...

November 29, 2018

Customer Personalization and Data Privacy: 6 Facebook Lessons for CMOs

Last spring when news broke that controversial political data analytics provider Cambridge Analytica had accessed up to 87 million Facebook profiles, the fallout was intense. Less than a year later, the company...

November 27, 2018

Doing Omnichannel Marketing Right: How to Get Started or Take the Next Step

Omnichannel marketing is fast becoming a requirement for success, and smart CMOs know it. But as with almost everything in marketing and sales, the devil is in the details. it’s tough to know how to get star...

November 15, 2018

The Value of Pairing AI and Marketing Is Rising: 6 Ways AI Boosts Marketing Results

What's the marketing value of AI? Does artificial intelligence (AI) really earn its keep in sales and smart retailing? And how can you use it to boost your marketing ROI? Long a topic of science fiction and ...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why