Paul Lacey - Treasure Data Blog

Author Archive for: "virtualpaul"

August 29, 2016

Customer Highlight: Beating the Analytics Level at GREE

GREE’s dominance in the free-to-play mobile gaming market has made it one of the most respected studios in the world. But analyzing user data across each of its mobile titles was anything but a game. Like most fast growing companies, data collection......

August 23, 2016

It’s not about the size of your data, but since we’re all counting…

Maybe you're new to the data world. In which case: tl;dr data size doesn't matter but we still love to compare. If you're still chuckling, then perhaps you've noticed the proliferating number of #humblebrags on Hacker News about the size of someone's data pipe. The headline usually goes something...

Customer Highlight: Scaling The Insights

As an international digital advertising giant, Dentsu has long understood the importance of performance metrics. Their innovations in data-driven marketing have helped global brands such as Toyota, Honda, and Sony establish and maintain......

Customer Highlight: Building Lean Analytics at MobFox

In business, how a company manages its data can make the difference between success or failure. Nowhere is this more true than ad tech, where data practically is the business. On an ad server, every bid, impression, or error that occurs......

Customer Highlight: Driving Online-to-Offline Commerce With Targeted Rewards

Data is a powerful tool for today’s retailer. The information generated by website visits, customer purchases and store loyalty programs contains rich insights that can be used to drive marketing automation and conduct trend analysis. But retailers often struggle with......

Using Analytics to Uncover the Best Path to Monetization

At some point, every successful app needs to turn a profit - no two ways about it. Those millions of daily active users don't mean jack to your investors until you find something they'll actually pay for. And, when it comes to mucking around with your user experience looking for paydirt, good analyt...

February 11, 2016

Customer Highlight: Ingesting Massive Volumes of Data at Grindr

Grindr was a runaway success. The first ever geo-location based dating app had scaled from a living room project into a thriving community of over 1 million hourly active users in under 3 years. The engineering team, despite having staffed......

August 31, 2015

Elasticsearch vs. Hadoop For Advanced Analytics

A Tale of Two Platforms Elasticsearch is a great tool for document indexing and powerful full text search. Its JSON based Domain Specific query Language (DSL) is simple and powerful, making it the defacto standard for search integration in any web app. But is it good as an analytics backend? Are we...