Perspective - Treasure Data Blog - Part 10

Perspective Category

What’s the Difference? Customer Loyalty vs. Customer Retention

The swipe of a credit card and the delivery of a confirmation email does not mark the end of a customer-to-brand relationship. In fact, it's only the very beginning. Guiding your customers through a successful,...

CDP Buyer’s Guide: Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions

In this time of technology-driven disruption in every industry, companies are realizing that their competitive market position relies heavily on how well they can engage, service, and delight both prospects and...

5 Mobile-First Marketing Strategies to Win Customer Loyalty

What's turning retail personalization technology into a martech “must-have”? The first monster trend is mobile apps—because whether they're buying diapers, mascara, or chicken nuggets—consumers rely on ...

Omnichannel & Beyond: 18 Customer Experience Insights and Statistics

If customers walked down a single, predictable path on the way to making purchases, it would be easy to meet them along the way. But that's not how it works, which is why today's marketers look at the big pictu...

Forbes: How Much Is Customer Loyalty Worth? The Answer is Personal

The term “customer loyalty” gets tossed around boardrooms and bullpens cavalierly as an idea for improving profits. But according to a recent Forbes Insights survey of 200 senior executives at global compan...

3 Ways Retail Marketers Orchestrate Perfect Omnichannel Customer Experiences

Customer experience (CX) is the last, best way for retailers to differentiate from the competition. The other guy can almost always offer a slightly better deal, and it's hard to beat the convenience of having ...

7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization

It's morning. Your alarm plays your favorite song. You reach for your phone, which brightens when you grab it. You check the notifications that came in overnight and the multitude of personal and work-related e...

CDP Survey Report: What These Marketers Know that Every CXO Needs to Hear

Oceans of ink and billions of bits have been spilled recently to describe the perils and problems facing business-to-consumer (B2C) businesses—especially retail—and their CMOs. But according to a recent rep...

Customer Data Platform Case Studies: How These 3 Awesome Businesses Reimagined Customer Journeys with CDPs

Data drives growth. Every day, customers all over the world make purchase decisions—and every day, marketers strive to understand which factors impact those decisions most. With the right data delivered at th...

7 Superpowers of Data Enrichment—And Why Your Marketing Team Needs Them

If you've been in marketing for almost any amount of time, odds are you've taken your share of heat when things have gone wrong. Your martech probably has, too. “Why are leads [sales, profits or ROI] down, wh...

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