Marketers: Do you ever feel like your audience is maybe just not that into you? Sure, they liked your latest Facebook video. They tapped on your Instagram story. But your follow-up emails go unopened. It’s getting challenging to turn that initial engagement into something the sales team can get excited about. If any of the above sounds familiar, the problem may be the opposite of what you might think. It’s not that people don’t want to get personal with your brand. Your brand may not be getting personal enough with them. Consider these statistics: - Over one-fourth of consumers expect personalized experiences within an hour of identifying themselves to the brand, - 79% of consumers say they are only likely to use a brand’s promotions if they’re tailored to previous interactions, - 88% of marketers saw measurable improvements from personalization—half reporting over 10% lift. Clearly, data-driven personalization is a key part of turning potential prospects into paying customers. It’s likely your organization is already collecting the data you need to personalize more effectively. The challenge is to bring the information together across data silos and put it to work. Here’s how to use data to provide a more personalized experience at every stage of your marketing process. 1. Get a Sharper Focus on Your Audiences, 2. Identify More Meaningful Signals, 3. Create More Relevant Experiences, 4. Set More Purposeful Goals, 5. Test Experiences in Campaigns, 6. Optimize, Improve, Repeat. Get Closer to Your Customer with Data-Driven Personalization: If you feel like your potential customers just aren’t that into you—if their attention seems to be wandering, affection waning—it’s time to take a more personal interest in them. Data-driven personalization can boost every stage of the customer journey, from awareness to nurturing to the final sale. Your organization likely has the data you need to get started: Take an inventory of what you have, get a complete view of the customer, and start enhancing your marketing strategy. Treasure Data is an enterprise-grade customer data platform designed to help business unify, analyze and activate your data. Check out Treasure Data to see how to make data-driven personalization easier, more automated, and more powerful.