Perspective - Treasure Data Blog - Part 20

Perspective

Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program

Loyalty programs help boost customer retention and increased spend, but also contribute to the bottom line by connecting the dots of customer behavior. Loyalty encourages customers to provide more information, ...

GDPR’s Primary Lesson: Companies Must Take Consumer Trust to a New Level

Even successful enterprises can expect to fall short unless they get a handle on all their customer data—including the consent to use it. With the implementation of the European Union's General Data Protecti...

GDPR Is Just the Beginning. Get Ready for CCPA

Next up—The California Consumer Privacy Act of 2018 The European Union's General Data Protection Regulation (GDPR) took effect at the end of May. And now many businesses must scramble to comply with the Ca...

What’s the Difference Between CRM & CDP?

When Salesforce introduced its CRM product in the 2000s, it revolutionized how marketing and sales could keep track of their customers. A customizable, cloud application gave companies a whole new view into the...

Forbes Insights: The Rise Of The Customer Data Platform And What It Means To Businesses

For years, marketing executives have sought an elusive 360-degree view of their customers, and the nature of customer data analytics and designing the customer experience (CX) is evolving dramatically within to...

Marketing at a Human Scale: Show Your Web Visitors that You Really Know Them

Show Your Web Visitors That You Really Know Them A company's homepage is the digital storefront that determines whether a visitor stays interested or moves along. Prospective and current customers increasingly...

Data vs. Goliath: How retailers come out on top in the age of transformation

We read a lot these days about a “retail apocalypse.” The rise of Amazon, a glut of malls, and a growing preference for spending disposable income on experiences rather than things are often cited as signs ...

The Wild, Wild West Days of Data May Be Over, But Opportunities for Marketers Are Just Beginning

For years, enterprises have been pushing for more interactions, marketing leads, and clicks, but a significant shift is happening now. New regulations, recent missteps, and heightened awareness have customers d...

Introducing the Enterprise Customer Data Platform for Dummies Guide

The Power of the Enterprise CDP The use of data for personalization in marketing seems straightforward and simple, yet has eluded us for years. Creating a unified view of the customer has been a challenge for ...

Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key

Last week, thousands descended on Silicon Valley to take part in the annual MarTech West Conference. Featuring an impressive lineup of keynote speakers and presenters, attendees spent three days networking, get...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why