Perspective - Treasure Data Blog - Part 20

Perspective Category

Forbes Insights: The Rise Of The Customer Data Platform And What It Means To Businesses

For years, marketing executives have sought an elusive 360-degree view of their customers, and the nature of customer data analytics and designing the customer experience (CX) is evolving dramatically within to...

Marketing at a Human Scale: Show Your Web Visitors that You Really Know Them

Show Your Web Visitors That You Really Know Them A company's homepage is the digital storefront that determines whether a visitor stays interested or moves along. Prospective and current customers increasingly...

Data vs. Goliath: How retailers come out on top in the age of transformation

We read a lot these days about a “retail apocalypse.” The rise of Amazon, a glut of malls, and a growing preference for spending disposable income on experiences rather than things are often cited as signs ...

The Wild, Wild West Days of Data May Be Over, But Opportunities for Marketers Are Just Beginning

For years, enterprises have been pushing for more interactions, marketing leads, and clicks, but a significant shift is happening now. New regulations, recent missteps, and heightened awareness have customers d...

Introducing the Enterprise Customer Data Platform for Dummies Guide

The Power of the Enterprise CDP The use of data for personalization in marketing seems straightforward and simple, yet has eluded us for years. Creating a unified view of the customer has been a challenge for ...

Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key

Last week, thousands descended on Silicon Valley to take part in the annual MarTech West Conference. Featuring an impressive lineup of keynote speakers and presenters, attendees spent three days networking, get...

Q & A with Toru Takahashi, Treasure Data’s Manager of Support Engineering

Our customers are served by a dedicated team of Support Engineering ninjas. At the head of this team is Toru Takahashi, Support Engineering Manager. Managing a team that stretches the entire globe, from Mountai...

When It Comes to Customer Data, Marketers Need to Use Customer Data Responsibly to Deliver Amazing Experiences

With more data at our fingertips than ever before, there's never been a bigger opportunity for marketers to engage their audience with timely, relevant and personalized experiences throughout the customer journ...

A Fearless Marketer Balances Trust and Personalization

As marketing leaders across the globe descend upon Marketo's Marketing Nation Summit 2018 this week in San Francisco, this year's theme of the “Fearless Marketer” is resonating acutely with marketers across...

Self-Driving Databases: Current and Future

In October 2017, Oracle unveiled the world-first self-driving database as a service that even supports automated performance tuning, self-scaling and self-repairing. This is a dream database engine that databas...

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