Perspective - Treasure Data Blog - Part 20

Perspective

Introducing the Enterprise Customer Data Platform for Dummies Guide

The Power of the Enterprise CDP The use of data for personalization in marketing seems straightforward and simple, yet has eluded us for years. Creating a unified view of the customer has been a challenge for ...

Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key

Last week, thousands descended on Silicon Valley to take part in the annual MarTech West Conference. Featuring an impressive lineup of keynote speakers and presenters, attendees spent three days networking, get...

Q & A with Toru Takahashi, Treasure Data’s Manager of Support Engineering

Our customers are served by a dedicated team of Support Engineering ninjas. At the head of this team is Toru Takahashi, Support Engineering Manager. Managing a team that stretches the entire globe, from Mountai...

A Fearless Marketer Balances Trust and Personalization

As marketing leaders across the globe descend upon Marketo's Marketing Nation Summit 2018 this week in San Francisco, this year's theme of the “Fearless Marketer” is resonating acutely with marketers across...

Self-Driving Databases: Current and Future

In October 2017, Oracle unveiled the world-first self-driving database as a service that even supports automated performance tuning, self-scaling and self-repairing. This is a dream database engine that databas...

Top 5 Marketing Considerations for the GDPR

Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it’s interesting to note the big impact marketing operations and the explosive pace of...

6 Thought Leaders Share Insights for Enhancing the Customer Experience Through The Responsible Use of Data

Consumers are demanding and expecting more of brands with each passing moment. And marketers know actionable and relevant data is the key to meeting those expectations and delivering an amazing customer experie...

Adobe Summit Recap: Customers! Customers! Customers!

With two-thirds of the Fortune 100 companies leveraging Adobe Analytics for their onsite digital measurement strategy, Adobe is the clear market leader in this space for enterprise companies. This always makes ...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why