March 9, 2023Data Security and Trust Essential for Driving Data Forward in Pharma0Pharma brands must manage customer data with secure and compliant systems. Treasure Data explores how pharma companies can sure their data stays safe....
February 17, 2023Building a Privacy-focused Data Strategy0Treasure Data and Acxiom explore what it means to build a privacy-focused data strategy, and the tools that will help organizations get there....
January 6, 2023Why Is Data Privacy Important?0Data privacy is crucial for a brand's success and maintains legal compliance with emerging privacy regulations in the US, EU, and around the world....
January 5, 2023Data Privacy Policy: What It Is and How To Create One0A data privacy policy helps companies comply with privacy laws while setting expectations about their data usage for website visitors....
June 16, 2022Future-Proofing Your Data Governance Strategy0With increased data volumes, complicated data ecosystems, and ever-shifting regulatory standards, your business needs a data governance strategy to manage data controls and expose potential risks....
November 18, 2021Treasure Data’s Trusted Foundation Helps Enterprises Navigate Privacy and Personalization Expectations0The balance between wanting to know more about your customers and using all of that information responsibly is a key concern for today’s marketers. Learn how Treasure Data’s Trusted Foundation addresses tha...
August 18, 2021Here’s How Marketing Can Thrive in the Cookieless Future0Tech companies and legislators have taken up the cause of data privacy and continue to regulate collection of customer data. But marketers don’t have to see this movement as an “us versus them” scenario: ...
May 19, 2021Answers to 7 FAQs on Data Privacy, Security & Identity Best Practices0How will you handle privacy, security, and consent management when the use of cookies ends? Treasure Data Enterprise CDP helps you market more effectively while implementing privacy and security best practices....
April 8, 2021Part 1: What the Decline of IDFA Means for Marketers0Industry experts expect Apple will release iOS 14.5 any day now—and the IDFA (identifier for advertisers) will automatically be turned off. Find out what that means for marketers and campaign tracking....
March 4, 2021How to Preserve Customer Privacy in Data-Driven Marketing0Relevance and personalization aren't brand differentiators anymore—they're a minimum requirement. Consumers expect exceptional marketing experiences from every brand they interact with—and that requires lot...