Privacy & Security - Treasure Data Blog - Part 2

Privacy & Security

November 8, 2018

CCPA vs. GDPR for CMOs: What You Still Need to Do to Comply

Here’s a heads-up to all CMOs and marketing directors! Think your hard work to comply with the General Data Protection Regulation (GDPR) guarantees easy compliance with the California Consumer Privacy Act (CC...

October 30, 2018

The California Consumer Data Privacy Act – 3 Steps Marketers Need to Take NOW

If you’ve worked hard to meet the last round of requirements for the GDPR privacy requirements, and thought you could breathe a sigh of relief, we’ve got some bad news from California......

October 24, 2018

Three Ways Data Privacy Has Changed in 2018

Guest post by Ameesh Divatia, Co-Founder and CEO of Baffle. As we close out 2018, it's hard not to reflect on what has been a game-changing year for data privacy. Some might argue this was the year data priv...

GDPR’s Primary Lesson: Companies Must Take Consumer Trust to a New Level

Even successful enterprises can expect to fall short unless they get a handle on all their customer data—including the consent to use it. With the implementation of the European Union's General Data Protecti...

GDPR Is Just the Beginning. Get Ready for CCPA

Next up—The California Consumer Privacy Act of 2018 The European Union's General Data Protection Regulation (GDPR) took effect at the end of May. And now many businesses must scramble to comply with the Ca...

Solving the GDPR Cookie Paradox

With the imminent implementation of GDPR regulations, marketers are bracing for what could be a bumpy transition. As we learn more about the consequences of GDPR rules—and marketers' interpretations of those ...

How to Create GDPR Compliant Consent in Web Forms

The EU's General Data Protection Regulation (GDPR) introduces a number of new rules and regulations related to 1) capturing, 2) using, and 3) managing prospect and customer data. This blog focuses on recommendi...

When It Comes to Customer Data, Marketers Need to Use Customer Data Responsibly to Deliver Amazing Experiences

With more data at our fingertips than ever before, there's never been a bigger opportunity for marketers to engage their audience with timely, relevant and personalized experiences throughout the customer journ...

A Fearless Marketer Balances Trust and Personalization

As marketing leaders across the globe descend upon Marketo's Marketing Nation Summit 2018 this week in San Francisco, this year's theme of the “Fearless Marketer” is resonating acutely with marketers across...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why