Privacy & Security - Treasure Data Blog - Part 2

Privacy & Security Category

GDPR Is Just the Beginning. Get Ready for CCPA

Next up—The California Consumer Privacy Act of 2018 The European Union's General Data Protection Regulation (GDPR) took effect at the end of May. And now many businesses must scramble to comply with the Ca...

Solving the GDPR Cookie Paradox

With the imminent implementation of GDPR regulations, marketers are bracing for what could be a bumpy transition. As we learn more about the consequences of GDPR rules—and marketers' interpretations of those ...

How to Create GDPR Compliant Consent in Web Forms

The EU's General Data Protection Regulation (GDPR) introduces a number of new rules and regulations related to 1) capturing, 2) using, and 3) managing prospect and customer data. This blog focuses on recommendi...

When It Comes to Customer Data, Marketers Need to Use Customer Data Responsibly to Deliver Amazing Experiences

With more data at our fingertips than ever before, there's never been a bigger opportunity for marketers to engage their audience with timely, relevant and personalized experiences throughout the customer journ...

A Fearless Marketer Balances Trust and Personalization

As marketing leaders across the globe descend upon Marketo's Marketing Nation Summit 2018 this week in San Francisco, this year's theme of the “Fearless Marketer” is resonating acutely with marketers across...

Top 5 Marketing Considerations for the GDPR

Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it’s interesting to note the big impact marketing operations and the explosive pace of...

6 Thought Leaders Share Insights for Enhancing the Customer Experience Through The Responsible Use of Data

Consumers are demanding and expecting more of brands with each passing moment. And marketers know actionable and relevant data is the key to meeting those expectations and delivering an amazing customer experie...

How to Update Google Analytics to Meet GDPR Requirements

Google Analytics is a part of almost every marketing stack, so updating Google Analytics for GDPR is something that every business needs to be concerned about. This blog will walk you through the steps you need...

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Forrester Study: The Total Economic Impact™ of Arm Treasure Data Download Report