Technology Category

Bring Rich Visualizations to Life with Treasure Data’s Microsoft Power BI Connector for Big Data Analytics

We're excited to announce our recent, seamless integration with Microsoft Power BI. This connector allows you to write job results directly into your Microsoft Power BI datasets, bringing deeper insights to...

What is Multi-Touch Attribution?

Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale. Attribution is the science of determini...

February 16, 2017

What’s 3rd Party Cookie, and how is it used to track users?

Previously, we covered what cookies are. Although we didn't say so explicitly, we talked exclusively about 1st party cookies. In this article, we will cover 3rd party cookies: what they are and their primary us...

February 9, 2017

Customer Data Management, Step One: Setting up Google Tag Manager

Setting up the plumbing In my earlier post, Customer Data Management, Step Zero, Choosing a Tag Manager, I talked about why tag managers are important, and why Google Tag Manager is a good basic choice for mos...

February 7, 2017

The Retail Data Landscape: Innovation and Disruption

Product data is the new software. Every company has more data available to it than it did just a few years ago. In fact, 90% of the world's data was collected in the past two years.[1][2] But data alone w...

February 3, 2017

Cookies 101: How user tracking works

If you are a digital marketer, you've likely heard of browser cookies. Cookies help you to track visitors, delineate between multiple page views and single visits, personalize landing pages and allow users to s...

February 2, 2017

4 Ways Customer Data Platforms Will Change the Way You Look at Marketing

Imagine you're a telemarketer working your way through a list of cold leads. Every time you reach a live human being, you go into your canned pitch: “Good morning, Mrs. Smith! I'm calling because I've g...

January 24, 2017

3 Tips for B2B SEO Success in 2017

When was the last time you visited a website and thought, “Wow, this thing is *too* fast?”. Go ahead, really think about it. I'll wait. Oh, you're done? Ya, I've never thought that either. Speed matters. Pe...

January 6, 2017

Customer Data Management, Step Zero: Choosing a Tag Manager

What do you want to do in 2017? Do you want to understand your customers better? Do you want to increase traffic and raise awareness of your product? Do you want to increase sales across different channels? Do you want to reduce churn? I'd like to do all these things, and I'm guessing you would t...

December 20, 2016

Skills Development: A Data-Driven Marketing Resolution for 2017

In Internet Years, “Data-Driven Marketing” has been a cliché for, well… almost as long as “Internet Years.” So why are marketers still lagging when it comes to data competencies? According to a recent analysis, 45% of job postings for marketers ask for data analytics skills but onl...

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