Technology - Treasure Data Blog - Part 6

Technology

February 9, 2017

Customer Data Management, Step One: Setting up Google Tag Manager

Setting up the plumbing In my earlier post, Customer Data Management, Step Zero, Choosing a Tag Manager, I talked about why tag managers are important, and why Google Tag Manager is a good basic choice for mos...

February 7, 2017

The Retail Data Landscape: Innovation and Disruption

Product data is the new software. Every company has more data available to it than it did just a few years ago. In fact, 90% of the world's data was collected in the past two years.[1][2] But data alone w...

February 3, 2017

Cookies 101: How user tracking works

If you are a digital marketer, you've likely heard of browser cookies. Cookies help you to track visitors, delineate between multiple page views and single visits, personalize landing pages and allow users to s...

February 2, 2017

4 Ways Customer Data Platforms Will Change the Way You Look at Marketing

Imagine you're a telemarketer working your way through a list of cold leads. Every time you reach a live human being, you go into your canned pitch: “Good morning, Mrs. Smith! I'm calling because I've g...

January 6, 2017

Customer Data Management, Step Zero: Choosing a Tag Manager

What do you want to do in 2017? Do you want to understand your customers better? Do you want to increase traffic and raise awareness of your product? Do you want to increase sales across different channels? Do you want to reduce churn? I'd like to do all these things, and I'm guessing you would t...

December 20, 2016

Skills Development: A Data-Driven Marketing Resolution for 2017

In Internet Years, “Data-Driven Marketing” has been a cliché for, well… almost as long as “Internet Years.” So why are marketers still lagging when it comes to data competencies? [table id=27 /] According to a recent analysis, 45% of job postings for marketers ask for data analytics...

September 13, 2016

Enhance your Google BigQuery with Treasure Data Result Output

Google BigQuery is the choice for many. It’s the go-to for interactive analysis of enormous datasets and can process billions of rows in seconds. With no infrastructure to manage and the need for an administ...

August 31, 2016

How To Increase Customer Engagement with Mailchimp and Treasure Data

In fact, as my colleague recently brought to our attention, more emails are still sent every minute than the number of Facebook logins, Snapchat videos, Tinder swipes, Tweets and a dozen other platforms combined. While Facebook Shares, viral retweets and Hacker......

August 29, 2016

Customer Highlight: Beating the Analytics Level at GREE

GREE’s dominance in the free-to-play mobile gaming market has made it one of the most respected studios in the world. But analyzing user data across each of its mobile titles was anything but a game. Like most fast growing companies, data collection......

Calculate Salesforce Account Coverage with Treasure Data and SQL

Salesforce is the de facto cloud CRM tool for sales. But even though it’s ubiquitous in most sales organizations, there are still a few clear challenges to doing analytics with Salesforce: like limited visual...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why