Technology - Treasure Data Blog - Part 6

Technology Category

Innovation vs Security? Get the Best of Both Worlds with Treasure Data

In order to thrive, companies must introduce new technologies and innovate. Yet, 80% of organizations believe that security issues are impeding innovation and 37% believe that data security is the culprit. From...

Better Facebook Ads ROI with Data-Driven Custom Audiences

If you're a Facebook Ad pro, you are already using Facebook Custom Audience. By letting the advertiser specify an ideal audience as an email list, Custom Audience improves targeting for Facebook Ads. Our new...

Adobe Summit Report: Can Adobe Own Experience?

“Seems,” Madam? Nay, it is. I know not “seems.”—Hamlet At their 2017 Marketing Summit, Adobe made what could seem to be either a clever repackaging move or a strategically brilliant change of cour...

Bring Rich Visualizations to Life with Treasure Data’s Microsoft Power BI Connector for Big Data Analytics

This connector allows you to write job results directly into your Microsoft Power BI datasets, bringing deeper insights to business leaders by enabling the combination of all your data in a single business inte...

What is Multi-Touch Attribution?

Multi-Touch Attribution is a method of scoring customer touchpoints that tells you the likelihood that any given touchpoint, in any channel, contributed to a sale. Attribution is the science of determini...

February 16, 2017

What’s 3rd Party Cookie, and how is it used to track users?

Previously, we covered what cookies are. Although we didn't say so explicitly, we talked exclusively about 1st party cookies. In this article, we will cover 3rd party cookies: what they are and their primary us...

February 9, 2017

Customer Data Management, Step One: Setting up Google Tag Manager

Setting up the plumbing In my earlier post, Customer Data Management, Step Zero, Choosing a Tag Manager, I talked about why tag managers are important, and why Google Tag Manager is a good basic choice for mos...

February 7, 2017

The Retail Data Landscape: Innovation and Disruption

Product data is the new software. Every company has more data available to it than it did just a few years ago. In fact, 90% of the world's data was collected in the past two years.[1][2] But data alone w...

February 3, 2017

Cookies 101: How user tracking works

If you are a digital marketer, you've likely heard of browser cookies. Cookies help you to track visitors, delineate between multiple page views and single visits, personalize landing pages and allow users to s...

February 2, 2017

4 Ways Customer Data Platforms Will Change the Way You Look at Marketing

Imagine you're a telemarketer working your way through a list of cold leads. Every time you reach a live human being, you go into your canned pitch: “Good morning, Mrs. Smith! I'm calling because I've g...

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