November 3, 2022Using Customer Loyalty Analytics To Drive Retention for Your Business0Customer loyalty analytics can give brands insight into user behavior and help drive retention using data and loyalty metrics....
September 2, 2022Top Factors That Build Consumer Loyalty for Your Brand0Brands can use a CDP like Treasure Data Customer Data Cloud to build consumer loyalty through personalization and consistent omnichannel experience....
November 17, 2021Has the Ecommerce Magic Worn off for Alibaba? Read Retail Data News0Get caught up on the latest, most interesting retail, DTC, and consumer trends news. Issue 3 of Retail Data News includes articles from November 8 to November 14 and topics ranging from new tween brands to the ...
November 16, 2021Introducing the Most Advanced Enterprise Segmentation Tool—with Enhanced Security & Privacy0Our new and improved Audience Studio features the most advanced enterprise segmentation tool, an improved user experience, more privacy features, and general updates our customers requested....
December 16, 2020Ensuring Exceptional Customer Experiences—Even Without 3rd-Party Cookies0The loss of third-party cookies does not mean the end of exceptional omnichannel experiences. Instead, it’s an opportunity for the industry to move toward a fully connected ecosystem, with an identity-based i...
July 14, 2020CDP Academy: Customer Data Resources for Every Marketer0CDP Academy, a new resource for marketers, features real-world successes in customer data-driven personalization, new customer acquisition, predictive analytics, targeting, and segmentation....
May 27, 2020How Customer Data Helps Reinvent Retail for Social Distancing0Out of the Covid-19 crisis, a new playbook is emerging for socially distanced shopping. Many retailers are revamping the customer experience for a digital-first, safety-first retail landscape that relies on cus...
December 27, 2019Which American Cities Have the Most Smart Homes? The Answer, According to Zillow0Whether you are talking about voice-activated thermostats or refrigerators that update your grocery list—how common are “smart homes” and which parts of the country are adopting this technology fastest?...
December 23, 2019Games People Pay: How Data Enrichment Boosts Gaming & Entertainment Revenue0Data enrichment—powered by a customer data platform (CDP)—helps gaming companies improve revenues 3 ways: refining pricing strategies, segmenting players based on customer data, and prioritizing new feature...
November 14, 2019AR vs. VR: What’s the Difference? Marketers Put Augmented and Virtual Reality to Work0Augmented reality and virtual reality are garnering intense interest for their marketing, gaming, brand development, and entertainment possibilities, and more companies are taking notice and adopting these tech...