Customer Data Platform Blog for Industry Leaders

The Difference Between First-party, Second-party and Third-party Data

We create great customer experiences when we understand our customers, and we understand our customers with the help of data. There are several types of customer and audience data, each with its own set of bene...

What is First-Party Data and Why Is It So Important?

Data helps you build great customer experiences. But not all data is the same. You can break data into three (and sometimes four) categories: first-party data, second- and third-party data, and the latest, zero...

Partner Spotlight: How Marketing Will Change in the Post-cookie, Post-IDFA World

Cookies and IDFAs for marketing will soon be obsolete. Karlsgate’s CEO explains how CDPs and Karlsgate help supply missing data. They discuss how to meet the emerging challenges for managing and connecting fi...

Truly Data Driven: Closed Loops, Customer Journeys and Trust

Edition 5 of the Truly Data Driven newsletter focuses on Customer Journey Mapping, Closed-Loop Analytics, Customer Trust and Loyalty, and the Hype of Customer Data Platforms....

Company Announcement: Treasure Data officially part of Softbank Vision Fund 2; Welcome Back Founding Leadership Team

We are thrilled to announce that Treasure Data is now officially part of Softbank Vision Fund 2! As previously communicated, Treasure Data was on track to separate from Arm to operate as an independent company....

What Is Customer Experience? Redefining CX

While the definition of customer experience (CX) is simple, managing it is anything but. Each CX at every touch point in the customer journey is a pass/fail test. Find out how changing consumer expectations are...

Building a Single Customer View in 5 Steps

A single customer view (SCV) helps businesses create profitable customer experiences, generate accurate and actionable insight, and offer reliable, relevant services no matter how a customer interacts with the ...

Partner Spotlight: How BitBang Helps Brands Achieve Data-driven Success

We talk with BitBang’s Andrea Bedeschi about winning the relevancy game with unified customer data and why customer data platforms (CDPs) are the ideal technology for building a compelling data strategy....

NRF: Big Ideas for Retail Recovery include Customer Data and CDPs to Grow, Compete with Startups

Finding a way to collect, manage, and use customer data is critical to personalizing customer journeys at premier paint and home decor brand Asian Paints. And at the center of this strategy is a Treasure Data C...

Marketing that Works: Multi-touch Attribution (MTA) with Shapley Values Tells Marketers What Works Best

Which marketing channels work best? Multi-touch attribution (MTA), available with Treasure Data CDP, analyzes Shapley values to tell you what’s effective. Read real-world MTA use cases with CDPs to learn more...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why