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April 3, 2019

Elevating the Marketer’s Role in Customer Experience

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Today’s CMOs don’t have it easy. Their tenure is the lowest of the C-suite, even though there’s often a direct link between the value they bring and the company’s bottom line. It’s easy for them to be...
April 1, 2019

Expert Insights on Five Marketing Trends You Need to Know Now

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What's the most underused asset in most marketing organizations? Astonishingly, it's their data, according to consultant and e-commerce expert, Tim Peter. “The biggest challenge I've seen is that marketers...
March 28, 2019

Infographic: Personalization Perfection, B2C Companies that Get It Right Are Poised for Growth

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Consumers crave personalized experiences, and companies are striving to meet (and exceed) their ever-increasing expectations. But cross the line, and you'll creep out the exact audience you're trying to win...
March 25, 2019

MarTech® West 2019: Do You Know the Way to (Enjoy) San Jose?

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Are you on your way to the 2019 Martech® Conference? Wondering how to spend your time outside of the San Jose Convention Center? Sure, you’ll be immersed in marketing, technology, and management insight for ...
March 21, 2019

New look, features allow all CDP stakeholders to work together closely and maximize productivity across teams

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When we talk to marketing leaders about their biggest pain points, the struggle to consolidate data across departmental silos seems to always be at the top. In fact, 87% of executives are not confident they are...
March 20, 2019

VR, AR and Mass Personalization: How Far Must Retail Go to Reinvent Itself?

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The era of mass-market-retail is clearly out on a ledge, judging by the Hunger-Games-style body count of store closings, but what will take its place? How far will retailers go to entice customers to actually G...
March 18, 2019

Customer Data: What Does a 360-Degree View of the Customer Really Mean?

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What exactly is a 360-degree view of the customer? Are you sure you’re not stuck at 270 degrees? Or maybe 45? Here’s how to round out your view for smarter, more effective marketing....
March 13, 2019

10 Can’t-Miss Sessions at MarTech West 2019

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Excited about MarTech 2019? So are we! At this year’s marketing, technology, and management conference you’ll learn innovative ways to dismantle departmental silos, uncover the right marketing technology fo...
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Arm Treasure Data

Arm Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

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Explore Featured Posts
  • 12 Essential Data Sources to Understand the Customer Journey
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  • New Report: Omnichannel Retail Changes Shopping, But Will It Change the Way You Market?
  • The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?
  • 2019 Marketing Technology (MarTech) Trends Marketers Need to Know
  • Arm Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics
  • Customer Data Platforms: Should You Build or Buy a New CDP?
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