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January 15, 2020

Interview with technology leader and bestselling author of ‘Driving Digital’

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Want to stay ahead of disruption through digital transformation? We spoke to Isaac Sacolick to find out how. He literally wrote the Amazon bestseller, “Driving Digital: The Leader’s Guide to Business Transf...
January 10, 2020

NRF 2020: 5 Ways for Marketers to Enjoy NYC During Retail’s Biggest Show

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If you’re on your way to NRF 2020—one of the biggest retail shows of the year—and wondering what to do to escape the conference cacophony (while still keeping your mind on marketing), this list is for you...
January 9, 2020

2020 Retail Report: Is Personalized Customer Experience the Whole Retail Game Now?

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A new study reveals retail is betting big on data-driven technologies to drive tailored and personalized customer experiences (CX) and better engage with their customers throughout the purchasing lifecycle....
January 7, 2020

NRF 2020 Conference Sessions: How to Profit from Personalized CX

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How will retail change in 2020 and beyond? NRF boasts more than 175 informative sessions, and we’ve highlighted five of the most relevant to personalized customer experiences that you won’t want to miss....
January 2, 2020

2020 Martech Trends for Modern Marketers

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The average marketing team has nearly 100 martech tools, so it’s no surprise the hottest trends in martech are focused on improving martech effectiveness, increasing return on investment, and building loyalty...
December 30, 2019

Best of 2019: Our Top 10 Blogs on Marketing and Martech in 2019—With Bonus Updates

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What fascinated and resonated last year with CMOs, marketing directors, digital transformation experts and data scientists? Our “most-read” blog list shows you what’s on the minds of digital marketing lea...
December 27, 2019

Which American Cities Have the Most Smart Homes? The Answer, According to Zillow

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Whether you are talking about voice-activated thermostats or refrigerators that update your grocery list—how common are “smart homes” and which parts of the country are adopting this technology fastest?...
December 23, 2019

Games People Pay: How Data Enrichment Boosts Gaming & Entertainment Revenue

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Data enrichment—powered by a customer data platform (CDP)—helps gaming companies improve revenues 3 ways: refining pricing strategies, segmenting players based on customer data, and prioritizing new feature...
December 19, 2019

New Year, New Marketing: 5 New Easy-Add Treasure Boxes for the CMO in Your Life

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We’re excited to introduce Treasure Boxes—a brand new solutions library of pre-built code, components, visualizations, and applications ready for deployment with our enterprise Customer Data Platform (CDP)....
December 17, 2019

Interview with Rosanne Saccone on what it takes for marketing teams to be truly customer-centric

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CMO Roseanne Saccone says that the future of data-driven marketing lies in after-purchase customer experience and teams collaborating businesswide....
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