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April 1, 2019

Expert Insights on Five Marketing Trends You Need to Know Now

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What's the most underused asset in most marketing organizations? Astonishingly, it's their data, according to consultant and e-commerce expert, Tim Peter. “The biggest challenge I've seen is that marketers...
March 28, 2019

Infographic: Personalization Perfection, B2C Companies that Get It Right Are Poised for Growth

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Consumers crave personalized experiences, and companies are striving to meet (and exceed) their ever-increasing expectations. But cross the line, and you'll creep out the exact audience you're trying to win...
March 25, 2019

MarTech® West 2019: Do You Know the Way to (Enjoy) San Jose?

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Are you on your way to the 2019 Martech® Conference? Wondering how to spend your time outside of the San Jose Convention Center? Sure, you’ll be immersed in marketing, technology, and management insight for ...
March 21, 2019

New look, features allow all CDP stakeholders to work together closely and maximize productivity across teams

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When we talk to marketing leaders about their biggest pain points, the struggle to consolidate data across departmental silos seems to always be at the top. In fact, 87% of executives are not confident they are...
March 20, 2019

VR, AR and Mass Personalization: How Far Must Retail Go to Reinvent Itself?

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The era of mass-market-retail is clearly out on a ledge, judging by the Hunger-Games-style body count of store closings, but what will take its place? How far will retailers go to entice customers to actually G...
March 18, 2019

Customer Data: What Does a 360-Degree View of the Customer Really Mean?

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What exactly is a 360-degree view of the customer? Are you sure you’re not stuck at 270 degrees? Or maybe 45? Here’s how to round out your view for smarter, more effective marketing....
March 13, 2019

10 Can’t-Miss Sessions at MarTech West 2019

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Excited about MarTech 2019? So are we! At this year’s marketing, technology, and management conference you’ll learn innovative ways to dismantle departmental silos, uncover the right marketing technology fo...
March 11, 2019

New Retail Report: What Do Retailers Need to Get Back (or Stay) in the Game?

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The news in retail now is confusing at best, grim at worst. Just a few months ago the reports were encouraging after holiday and year-end sales. But lately closures at physical stores dominate the headlines, fr...
March 6, 2019

12 Essential Data Sources to Understand the Customer Journey

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Note the magic ingredient isn’t just “data.” Every organization has terabytes of the stuff lying around, with more coming in every day. What makes the difference is putting the data to work. It’s collec...
March 4, 2019

A Baby with a Royal Platinum Card? Personalization Fails and How to Stop Them

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Ever think of getting your kid to charge your next vacation on his credit card? That might have been a possibility for the parents of 2-year-old Evan Hart, who were bemused when their little boy was offered a c...
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