Treasure Data Blog - Part 11

3 CPG Companies Embracing DTC and Customer Data

Companies who sell all kinds of products—from razors to mattresses—have gotten into the DTC game. In recent months, with shoppers avoiding supermarkets and drugstores, large brands like PepsiCo, Coca-Cola, ...

Omnichannel vs. Multi-Channel Attribution: What’s the Difference?

Who made the sale? And what made customers buy? Businesses typically use one of two different models—omnichannel attribution and multi-channel attribution—to answer these questions. What's the difference? M...

CDPI’s David Raab Q&A: Marketing, CDPs, and Digital Transformation Post-Covid

This second-in-a-series, far-ranging interview with head of the Customer Data Platform Institute, David Raab, covers issues facing CMOs, DMOs, CTOs & DTOs—from digital marketing to coping with Covid....

If Your Approach to Data Privacy Is the Bare Minimum, You’re Doing it Wrong—Here’s Why

Forrester Research Principal Analyst Heidi Shey argues new privacy laws don’t have to hinder effective marketing. In fact, leaning into data privacy protection is a great business strategy. Here are three rea...

Sustainability IS Still Marketable—Here’s How Customer Data Helps

In the era of Covid-19, can you find new customers that care about health consciousness, sustainability, low carbon footprints, and the environment? That’s an interesting, potentially revenue-enhancing questi...

CDP Academy: Customer Data Resources for Every Marketer

CDP Academy, a new resource for marketers, features real-world successes in customer data-driven personalization, new customer acquisition, predictive analytics, targeting, and segmentation....

Arm proposes to transfer ownership of Treasure Data to SoftBank Group Corp. and its affiliates

Arm announced proposed strategic organizational changes to transfer its two IoT Services Group (ISG) businesses, Treasure Data and IoT Platform, to new entities that would be owned and operated by SoftBank Grou...

The Moments that Move People: How Data Drives Emotion in Marketing

While tapping into the emotions of millions of consumers may seem like an impossible task, it can be done. Using the wealth of customer data that exists in the world, we can create more memorable, moving experi...

Customer Expectations & Covid-19: What Every Retailer Needs to Consider

Customer connectivity, customer confidence, and customer communication should be among the most sought after goals to help achieve stronger customer care, yet none of this can be performed at its best without l...

Elevating the Customer Experience: Q&A with Stephanie Thum, CCXP

Delivering a seamless and consistent omnichannel customer experience (CX) requires commitment and focus from every team across an organization. Marketers, in particular, can play a strategic role in helping bra...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why