Treasure Data Blog - Part 11

January 19, 2021

Personalized CX, Digital Transformation, and Coronavirus: Our Top 20 2020 Blogs

What were the most popular topics for data-driven marketers in 2020? Personalized customer experience (CX), digital transformation, and the impact of the coronavirus were among the top themes in Treasure Data's...

January 14, 2021

Frost & Sullivan Auto Industry Research: Where Do We Go from Here?

New Frost & Sullivan research based on interviews with auto executives suggests Customer Data Platforms (CDPs) can help the auto industry move forward in 2021 by giving automakers and dealerships a better under...

January 7, 2021

The Auto Industry, CDPs & the New Car Buying Experience

Long before the pandemic, the automotive industry was already looking down the road of widespread disruption. How can the entire multifaceted auto industry benefit from a fundamental shift in the car-buying pro...

December 29, 2020

Key Takeaways from 2020 & the Gartner Marketing Symposium

Did you miss the Gartner Marketing Symposium? We’ve wrapped up the key takeaways, according to our team, plus a replay of Treasure Data CMO Tom Treanor’s presentation on why companies are getting serious ab...

December 22, 2020

Reflections on 2020 Martech Predictions & Trends

After a year like this, it’s difficult to predict anything with strong certainty. Still, as we move into 2021 with high hopes for the New Year, I wanted to revisit and reflect on four martech predictions I ma...

December 17, 2020

Need to Develop New Customer Data Marketing Apps Faster? Check Out These New Treasure Boxes

From COVID-19 to quick shifts in customer buying, here’s how Treasure Boxes help speed development of applications using customer data, helping companies pivot to develop and keep profitable customer relation...

December 16, 2020

Ensuring Exceptional Customer Experiences—Even Without 3rd-Party Cookies

The loss of third-party cookies does not mean the end of exceptional omnichannel experiences. Instead, it’s an opportunity for the industry to move toward a fully connected ecosystem, with an identity-based i...

December 10, 2020

Auto Industry Insights—How to Deliver the Ultimate Customer Experience

How can your business build experiences that will win customers, now and tomorrow? Here are five key takeaways from automotive leaders—and a glimpse at an industry shifting toward seamless, customer-centric d...

December 9, 2020

Q&A with Don Peppers: A CX Expert’s View on Digital Transformation and the Customer Experience

What are the keys to mastering CX in a time of digital disruption? We asked Don Peppers, a pioneer of one-to-one marketing and a renowned authority, author, and speaker on customer experience, to share his view...

December 7, 2020

[Infographic] How 3 Major Brands Transformed Their Customer Experience with a CDP

A CDP helps brands create meaningful, hyper-personalized experiences by turning siloed and underused data into accurate and actionable unified customer profiles. See how three major brands transformed their CX ...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why