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September 17, 2019

How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

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Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you'll miss a critical feature that makes the difference between a good ...
September 12, 2019

How to Level Up Your Marketing Data Analytics Capacity

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For marketers, customer data is like water: It's crucial for life, it's everywhere, and if you're not careful you can drown in it.  Customer data is also what makes the entire modern marketing mission pos...
September 10, 2019

From BOPUS to MOPUS: What the Rise of In-Store Pickup Means for Retail

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How can retailers with brick-and-mortar stores compete in the age of Amazon? Increasingly, Buy Online, Pick Up in Store (BOPUS)—sometimes abbreviated BOPUIS or BOPIS—has become a compelling answer to this a...
September 5, 2019

eTail East 2019: What You Missed If You Left Early

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Did you miss some of the most interesting talks of eTail East 2019? The expo floor closed down Wednesday night, but Thursday's talks were among the most interesting of the show. The eTail presenters covered dis...
August 30, 2019

CDPs for Marketing: 5 Ways Marketers Get Better Results with Customer Data Platforms

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If it seems like you're hearing the term “customer data platform” or “CDP” everywhere, it's because you are, and with the increasing volume of marketing customer data available, you'll probably hear it ...
August 27, 2019

Why Bad Customer Data Is Worse than No Data at All

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Is something off about the responses you get to your marketing campaigns? Do you sometimes get odd or conflicting results? It could be bad or incomplete data, and if it is, you're not alone. Our recent research...
August 22, 2019

11 Can’t-Miss Sessions at MarTech East 2019

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This year's agenda for MarTech® East, taking place September 16-18 in Boston, looks especially packed with insightful presentations on marketing execution, data management, user experience, new technology, and...
August 20, 2019

5 Geo-targeting Success Stories (and What You Can Learn From Them)

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Location, location, location. Smart marketers know that geotargeting represents a huge opportunity to increase customer conversion. Location-based advertising (LBA) has long been known to be an effective techni...
August 15, 2019

Four Customer Journey Maps (And Why You Might Need Them All)

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The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting to kno...
August 12, 2019

The Data Nerd’s Guide to eTail East

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August 19-22, eTail East comes to Boston. For retailers and marketers who are fascinated by data—and that should be all of us—this show offers such an embarrassment of riches, it's easy to get option paraly...
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