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October 16, 2019

The Omniscience Option: Next-best-action Recommendations that Work

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Next-best-action prediction is as close to omniscience as marketers are likely to get in this lifetime. Its aim is to use data-driven insights and analytics to predict the next action to take, whether the appli...
October 15, 2019

14 Data-focused Sessions at MarketingProfs B2B Forum

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The MarketingProfs B2B Forum is all about blending creativity and data for better marketing results. As usual, the program schedule is bursting with great talks. And I’m thrilled to be among the presenters. W...
October 14, 2019

Forrester TEI on CDP ROI: How a Customer Data Platform Paid Off in 4 Industries

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A new study from Forrester Consulting on the benefits of Customer Data Platforms (CDP) makes it easier to understand CDP ROI and its benefits, including increased sales & higher CLV....
October 8, 2019

AI vs. Human Customer Service: When Do Consumers Prefer a Bot?

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We asked 1,000 U.S. consumers when they prefer the human touch in customer experience—and when they prefer to avoid it. The results are surprising and point to a divided public opinion....
October 7, 2019

Interview with bestselling author, keynote speaker and Chief Amazement Officer of Shepard Presentations

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What level of customer experience does your business aspire to achieve? I think we can all agree that anything below “good” is inadequate. But even “good” isn't good enough for consumers. To really i...
October 3, 2019

What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers

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If you've ever played games on your phone, chances are you've played a MobilityWare game—either its flagship Solitaire or any of the many other games the company offers, such as BlackJack, Spider, or Jigs...
October 1, 2019

MarTech East Takeaways: Would Marketing Be Faster If Campaign Martech Were More DIY?

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The next MarTech Conference isn't until April, but don't fret. MarTech East gave us plenty to think about until then. Take Scott Brinker's keynote. The man behind the conference and the marketing technology sup...
September 25, 2019

Want to Update Products or Revolutionize an Industry? Just Add Customer Data

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Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime, before the technology becomes generally available and accepted everywhere? The answe...
September 19, 2019

Marketing to Millennials, Gen Z: 6 Experience-based Strategies for CMOs

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For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. Seventy-five million strong, Millennials make up nearly a quarter of the total U.S. population and a who...
September 17, 2019

How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

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Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you'll miss a critical feature that makes the difference between a good ...
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