Treasure Data Blog - Part 12

Summer Webinar Series for CMOs and Data-Driven Marketers

We’ve lined up a summer webinar series featuring top marketing experts with a focus on how to become more agile, more data driven, and more successful at accelerating digital transformation, which so many org...

How Customer Data Is Helping Retailers Stay Relevant During Covid-19

In the era of risk and huge shifts in customer behavior, three retailers—EO Products, Summersalt, and Moda Operandi—use customer data to deliver the (right) goods....

Marketing Post-CCPA: Data Privacy Laws Require Leadership, Careful Targeting

Still adjusting to the CCPA? Tim Sullivan offers 4 questions to address post-CCPA issues. He says the CCPA requires marketers to lead on consumer data privacy but favors correctly personalized CX/messages....

Marketing in a Downturn: 16 Unexpectedly Helpful Resources for Marketers

The disruption caused by Covid-19 has presented marketers with an unexpected opportunity to reflect on how to adjust strategies and business operations. Here are 16 smart resources to help you find your way in ...

[Webinar] Understanding (and Applying) Agile Marketing in the Real World

Confused by the advice to be agile? Don’t miss this expert advice from certified Agile coach Andrea Fryrear on common Agile marketing misconceptions and how to make it really work for your business....

Is Your Data Privacy Compliance Missing a Critical Customer Data Element?

It might seem like a data privacy paradox: The same technology that unifies customer data profiles for targeting, segmentation, and customer personalization is also key to efficient data privacy compliance....

First Time a CDP Wins ‘Best Marketing Solution’ CODiE Award: What That Means

A CDP has won the 2020 CODiE Award for “Best Marketing Solution,” an industry first that can be seen as recognition of the growing importance of customer data platforms (CDPs) in enterprises....

How Customer Data Helps Reinvent Retail for Social Distancing

Out of the Covid-19 crisis, a new playbook is emerging for socially distanced shopping. Many retailers are revamping the customer experience for a digital-first, safety-first retail landscape that relies on cus...

Beyond Compliance: GDPR, CCPA & 3 Ways CDPs Build Customer Trust

Compliance with data privacy regulations—such as the GDPR and CCPA—is paramount for any data-driven marketer, but is it enough? Find out how a customer data platform supports privacy compliance while helpin...

The North Face Q&A: 6 Ways Brands Are Navigating the Coronavirus Crisis

How are brands and marketers navigating the coronavirus crisis? That was the central question at the recent Brand Innovators Virtual Summit, where experts from some of the most successful brands in the world we...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why