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June 4, 2019

7 Superpowers of Data Enrichment—And Why Your Marketing Team Needs Them

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If you've been in marketing for almost any amount of time, odds are you've taken your share of heat when things have gone wrong. Your martech probably has, too. “Why are leads [sales, profits or ROI] down, wh...
May 29, 2019

Why CDP: What’s Driving Demand for Customer Data Platforms?

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Learn more. Watch our 20-minute webinar: What is a CDP? Check the video If you've been paying attention to marketing news, you've heard the term “customer data platform” or “CDP” a lot lately. The n...
May 22, 2019

For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes

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Pay no mind to the cautionary statistics about who has the shortest tenure of the C-suite—there has never been a better time to be a data-savvy CMO. As companies seek to better understand their customers thro...
May 20, 2019

What Is a CDP—And How Can I Choose the Right One?

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As businesses increasingly use customer data to personalize customer journeys, they're finding it takes a lot of AI, data-handling expertise, and sheer algorithmic and computational power to efficiently create ...
May 16, 2019

How Marketing Surprises Inspire New Product Marketing and Targeting

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When an invention comes into the world, no one can say for certain where it will end up. Just consider the humble QR code. Denso Wave, a Japanese company, created QR codes in 1994 to track vehicles and part...
May 14, 2019

Infographic: 50 Years of Gaming—What’s Next?

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From arcades to augmented reality, gaming has delivered surprising, exponential growth. And the next era—powered by 5G, AI, and gamer data—is expected to dwarf even the past explosive rise. We've outline...
May 9, 2019

5 Types of Ad Tech Marketers Need to Know

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Are you trying to figure out ad tech? For marketers who aren’t steeped in the field, it can be a challenging world to enter, as digital advertising has reached new heights of complexity. With the rise of prog...
May 7, 2019

New Forbes Report: Personalization Leaders Prosper, Learners Suffer

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Those blazing a trail with this new strategy say they’re already reaping the rewards, while the fortunes of those who lag behind are declining, according to the survey of marketing executives from 200 global ...
May 1, 2019

New Report Finds Enterprises Still Struggle to Provide One-to-One Personalization to Customers

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News Highlights: Only 21 percent of enterprises feel they are highly successful in their personalization efforts Forty percent report their customer personalization efforts have had a direct impact on m...
April 29, 2019

PARCO Fights the “Retailpocalypse” with Omnichannel Personalization

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“Data-driven company” is a title that many businesses long for. But PARCO Co. Ltd., which owns a chain of retail malls in Japan, has actually earned that title. It’s on the front lines of successful effor...
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