Enterprise Customer Data Platform - Treasure Data Blog - Part 15

How to Update Google Analytics to Meet GDPR Requirements

Google Analytics is a part of almost every marketing stack, so updating Google Analytics for GDPR is something that every business needs to be concerned about. This blog will walk you through the steps you need...

Adobe Summit Recap: Customers! Customers! Customers!

With two-thirds of the Fortune 100 companies leveraging Adobe Analytics for their onsite digital measurement strategy, Adobe is the clear market leader in this space for enterprise companies. This always makes ...

UDP: A New Partitioning Strategy Accelerating CDP Analytic Workloads

In our company the customer’s data is stored in our proprietary storage system called PlazmaDB. This storage system is composed of PostgreSQL and Amazon S3. PostgreSQL is used to hold the metadata of the part...

Now Available: Adobe Launch Extension For Treasure Data

Prior to Adobe Summit 2018, our partners at Infield Digital built the first extension for Adobe Launch, the next-generation tag management solution. This extension enables brands to extend their tracking of use...

18 Marketing Experts Using Data Responsibly to Enhance the Customer Experience

In today's world, personalization is in high demand with 79% of consumers reporting that they will only engage with brands if their experience is personalized. Delivering that level of personalization isn't eas...

Surprising Results from a Hackathon

Once a year the team gets together in our Mountain View headquarters for two weeks, during which we try to do a variety of team activities and product discussions while hanging out together. One of the team act...

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