Enterprise Customer Data Platform - Treasure Data Blog - Part 19

What’s the Difference Between CRM & CDP?

When Salesforce introduced its CRM product in the 2000s, it revolutionized how marketing and sales could keep track of their customers. A customizable, cloud application gave companies a whole new view into the...

Forbes Insights: The Rise Of The Customer Data Platform And What It Means To Businesses

For years, marketing executives have sought an elusive 360-degree view of their customers, and the nature of customer data analytics and designing the customer experience (CX) is evolving dramatically within to...

Marketing at a Human Scale: Show Your Web Visitors that You Really Know Them

Show Your Web Visitors That You Really Know Them A company's homepage is the digital storefront that determines whether a visitor stays interested or moves along. Prospective and current customers increasingly...

Data vs. Goliath: How retailers come out on top in the age of transformation

We read a lot these days about a “retail apocalypse.” The rise of Amazon, a glut of malls, and a growing preference for spending disposable income on experiences rather than things are often cited as signs ...

The Wild, Wild West Days of Data May Be Over, But Opportunities for Marketers Are Just Beginning

For years, enterprises have been pushing for more interactions, marketing leads, and clicks, but a significant shift is happening now. New regulations, recent missteps, and heightened awareness have customers d...

Introducing the Enterprise Customer Data Platform for Dummies Guide

The Power of the Enterprise CDP The use of data for personalization in marketing seems straightforward and simple, yet has eluded us for years. Creating a unified view of the customer has been a challenge for ...

Solving the GDPR Cookie Paradox

With the imminent implementation of GDPR regulations, marketers are bracing for what could be a bumpy transition. As we learn more about the consequences of GDPR rules—and marketers' interpretations of those ...

How to Create GDPR Compliant Consent in Web Forms

The EU's General Data Protection Regulation (GDPR) introduces a number of new rules and regulations related to 1) capturing, 2) using, and 3) managing prospect and customer data. This blog focuses on recommendi...

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