July 16, 2021Truly Data Driven: Closed Loops, Customer Journeys and Trust0Edition 5 of the Truly Data Driven newsletter focuses on Customer Journey Mapping, Closed-Loop Analytics, Customer Trust and Loyalty, and the Hype of Customer Data Platforms....
July 13, 2021Company Announcement: Treasure Data officially part of Softbank Vision Fund 2; Welcome Back Founding Leadership Team0We are thrilled to announce that Treasure Data is now officially part of Softbank Vision Fund 2! As previously communicated, Treasure Data was on track to separate from Arm to operate as an independent company....
July 13, 2021What Is Customer Experience? Redefining CX0While the definition of customer experience (CX) is simple, managing it is anything but. Each CX at every touch point in the customer journey is a pass/fail test. Find out how changing consumer expectations are...
July 7, 2021Building a Single Customer View in 5 Steps0A single customer view (SCV) helps businesses create profitable customer experiences, generate accurate and actionable insight, and offer reliable, relevant services no matter how a customer interacts with the ...
July 2, 2021Partner Spotlight: How BitBang Helps Brands Achieve Data-driven Success0We talk with BitBang’s Andrea Bedeschi about winning the relevancy game with unified customer data and why customer data platforms (CDPs) are the ideal technology for building a compelling data strategy....
June 30, 2021NRF: Big Ideas for Retail Recovery include Customer Data and CDPs to Grow, Compete with Startups0Finding a way to collect, manage, and use customer data is critical to personalizing customer journeys at premier paint and home decor brand Asian Paints. And at the center of this strategy is a Treasure Data C...
June 29, 2021Marketing that Works: Multi-touch Attribution (MTA) with Shapley Values Tells Marketers What Works Best0Which marketing channels work best? Multi-touch attribution (MTA), available with Treasure Data CDP, analyzes Shapley values to tell you what’s effective. Read real-world MTA use cases with CDPs to learn more...
June 25, 2021Partner Spotlight: Marketing & Data Privacy Are Changing Radically—Here’s How to Handle That0How can brands and retailers respond as it becomes increasingly difficult to recognize each consumer identity—complete with each individual’s interests, preferences, and behavior? We spoke with Acxiom’s J...
June 24, 2021How Customer Data Helps CPGs Become Authentically Sustainable0Up until recently, without the benefit of customer data, it was easy for CPG companies to miss a shift in consumer preferences. They lacked a deep understanding of consumers—and that’s where Customer Data P...
June 17, 2021Gen Z Marketing: Move Beyond ‘Omnichannel’ to Personalized CX ‘Multi-Experiences’0For Gen Z, there is no distinction between the digital and physical worlds. Marketing to this constantly connected generation requires data-driven, personalized CX and a detailed single customer view (SCV) to d...