Customer Data Platform Blog for Industry Leaders

Marketing in a Downturn: 16 Unexpectedly Helpful Resources for Marketers

The disruption caused by Covid-19 has presented marketers with an unexpected opportunity to reflect on how to adjust strategies and business operations. Here are 16 smart resources to help you find your way in ...

[Webinar] Understanding (and Applying) Agile Marketing in the Real World

Confused by the advice to be agile? Don’t miss this expert advice from certified Agile coach Andrea Fryrear on common Agile marketing misconceptions and how to make it really work for your business....

Is Your Data Privacy Compliance Missing a Critical Customer Data Element?

It might seem like a data privacy paradox: The same technology that unifies customer data profiles for targeting, segmentation, and customer personalization is also key to efficient data privacy compliance....

First Time a CDP Wins ‘Best Marketing Solution’ CODiE Award: What That Means

A CDP has won the 2020 CODiE Award for “Best Marketing Solution,” an industry first that can be seen as recognition of the growing importance of customer data platforms (CDPs) in enterprises....

How Customer Data Helps Reinvent Retail for Social Distancing

Out of the Covid-19 crisis, a new playbook is emerging for socially distanced shopping. Many retailers are revamping the customer experience for a digital-first, safety-first retail landscape that relies on cus...

Beyond Compliance: GDPR, CCPA & 3 Ways CDPs Build Customer Trust

Compliance with data privacy regulations—such as the GDPR and CCPA—is paramount for any data-driven marketer, but is it enough? Find out how a customer data platform supports privacy compliance while helpin...

The North Face Q&A: 6 Ways Brands Are Navigating the Coronavirus Crisis

How are brands and marketers navigating the coronavirus crisis? That was the central question at the recent Brand Innovators Virtual Summit, where experts from some of the most successful brands in the world we...

Customer Data: How Brands Can Prep for the Post-Covid Consumer

How can retailers and brands cope with wild shifts in customer journeys and demand? Customer data platforms (CDPs) and analytics could help lead the way to new profitable customer journeys in the post-Covid wor...

3 Ways Automakers Can Use Customer Data to Rethink How to Sell Cars

As automotive companies rework how to reach consumers, we look at three data-driven strategies and the automakers imploring these techniques, including Subaru, Ford, Honda, and Fiat Chrysler Automobiles....

CDP Breathes a Second Life into Marketing: How New CDP Tools Boost Customer Acquisition

Consumer behavior is changing quickly, and businesses need to keep up. New CDP features make it easier and cheaper to acquire new customers, administer security and privacy controls, and personalize customer jo...

20

The new table stakes for CPG? CDPs, says Futurum Research Learn why