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October 24, 2018

Three Ways Data Privacy Has Changed in 2018

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Guest post by Ameesh Divatia, Co-Founder and CEO of Baffle. As we close out 2018, it's hard not to reflect on what has been a game-changing year for data privacy. Some might argue this was the year data priv...
October 23, 2018

Customer Data Platform Vendor Checklist: 8 Key Points of Comparison

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The explosion of customer data has created many opportunities to adapt your business to meet the needs of your customers. Innovators such as Amazon, Uber and Netflix are delivering a superior customer experienc...
October 18, 2018

Tag Management Systems: An Overview

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I Already Have a Tag Management System: Why do I Need a Customer Data Platform? Digital marketers use tiny pixel images called tags, which are often combined with snippets of code, to measure and guide how con...
October 18, 2018

The Rise of Amazon: How Retail CMOs Fight Back

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If you ask US retail executives what keeps them up at night, the answer is likely to be one thing: Amazon. Founded a little over two decades ago, the company is now the second US company in history (after Apple...
October 16, 2018

6 Steps for Using Customer Data Analytics to Optimize Your Customer Experience

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What’s so important about customer experience? Why does it matter to your bottom line? Today, companies are increasingly recognizing that a fast, streamlined, and engaging customer experience gives them a sig...
October 11, 2018

9 Key Takeaways from Martech East

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Last week, at Martech East in Boston, marketers, marketing technologists, analysts, consultants and vendors gathered to learn about the latest technologies, to talk to both customers and partners and to learn a...
October 10, 2018

Words from the Wise: 10 Expert Quotes on Why Marketers Need to Turn Their Attention to the Internet of Things

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By 2025, a whopping 75 billion devices are expected to be connected to the internet, all of which will be generating an endless stream of complex yet powerful IoT data. And for data-driven marketers, this new d...
October 9, 2018

31+ Top 2019 Marketing Conferences to Gain That Competitive Edge

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As marketers, we’ve shifted a significant portion of our attention and spend from offline channels to online. With that said, conferences are still a place where companies can expand their awareness with targ...
October 4, 2018

6 Ways Companies Use Predictive Analytics Across Industries

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Can we really know what outcomes are likely? It may not be as far-fetched as it sounds. Predictive analytics can give us a highly accurate “Crystal Ball,” allowing us to see into the future, leveraging insi...
October 3, 2018

A Treasure Trove of Marketing Insights: CMO Ian Gertler Details 5 Real-Time Benefits of IoT Data

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The data is pouring in. And savvy marketers like you are turning that data into insight to drive better decision-making and enhance the customer experience and outcomes. But the Internet of Things (IoT) and its...
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