Enterprise Customer Data Platform - Treasure Data Blog - Part 20

Treasure your Raw-Data Access to Adjust Events

Attribution, user-behavior analytics, store statistics and fraud prevention are truly differentiating and competitive sources of intelligence for anyone who uses them. At Treasure Data, we give you the means ...

TUNE your Mobile Apps with a Postback to Treasure Data

If mobile attribution and analytics is your thing, you've probably heard of Tune. As the most widely adopted measurement and attribution provider for the top 100 grossing apps in the iOS and Android ecosystem...

Kill Your Google Analytics Data Silo for Better Customer Analytics

Google Analytics: Yet Another Data Silo? For digital marketers, Google Analytics needs no introduction. It's the most popular analytics tool and often the first to be introduced to a company's martech stack. Google Analytics is a powerful tool by its own right. It makes it easy to get started on...

Serverless Data Integration for Data Analysts with Zapier

If you're familiar with IFTTT.com and the simple “If This Then That” task automation “recipes”, then you already also have a pretty good idea how Zapier's trigger-response mechanism works: you perform a...

Supercharge your Salesforce Data Search Efforts with Treasure Data and Elasticsearch

Elasticsearch is growing by the day, and its users include companies like Ebay, Verizon, Reuters, The New York Times, Microsoft, and Facebook (and those are just a few of the bigger ones!) Elasticsearch bene...

Accurate Sales Forecast for Data Analysts: Building a Random Forest model with Just SQL and Hivemall

In this blog post, we will use Hivemall, the open source Machine Learning-on-SQL library available in the Treasure Data environment, to introduce the basics of machine learning. We will use an E-Commerce dataset from Kaggle, the data science competition platform. Introduction The first challenge i...

Using Analytics to Uncover the Best Path to Monetization

At some point, every successful app needs to turn a profit - no two ways about it. Those millions of daily active users don't mean jack to your investors until you find something they'll actually pay for. And, when it comes to mucking around with your user experience looking for paydirt, good analyt...

AdWords Reports: An Awfully Partial View

Which AdWords campaign has the best return on ad spend (ROAS)? Every digital marketer has been asked this question at least once, if not every week. You would think such a simple question could be answered with an AdWords report. But as you dig deeper into your data and product, you realize that ...

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