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May 23, 2017

How to Get the Most from TUNE Marketing Analytics

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In today's highly competitive mobile app market, being slow is death. In order to get ahead, you must know what your customers want and need before your competitors do. Being able to respond quickly and efficie...
May 22, 2017

Retailer Laying the Foundation for Growth, Machine Learning and Futuristic Homes

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A global retailer known for minimalist homeware is now expanding beyond its 650+ store locations to sell prefabricated, 98 square foot “huts.” It wouldn't be possible for them to push the frontiers of fu...
May 16, 2017

How Subaru Races Alongside Tesla, Porsche and Ferrari

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With a lineup of only seven cars, Subaru may not be the biggest automaker. But brand-wise? It's one of the best, with numerous accolades: “Best Overall Brand” “Most Trusted Brand” “Best Pe...
May 10, 2017

Innovation vs Security? Get the Best of Both Worlds with Treasure Data

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In order to thrive, companies must introduce new technologies and innovate. Yet, 80% of organizations believe that security issues are impeding innovation and 37% believe that data security is the culprit. From...
May 5, 2017

Wish to Become the #1 Shopping App? Use Treasure Data

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The #1 shopping app on iOS and Android in the US is not Amazon. It’s Wish.com. How did this startup founded in 2011 become the leading mobile e-commerce platform in North America and Europe?......
April 26, 2017

Customer Data Platform: Is It About Marketer Control or Data Access?

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Over at Customer Data Platform (CDP) Institute, David Raab raised an interesting point: Does a CDP need to be “marketer-controlled”? His argument against the very definition he coined comes down to two poin...
April 20, 2017

Hubspot CRM Integration for Enterprise: The Treasure Data Hubspot Connector

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If you’re using Hubspot, you already have a good idea why it’s the world’s most popular marketing automation software. There is no easier solution for SMBs to get up and running with what Hubspot calls nb...
April 11, 2017

7 Do’s and Dont’s for Trade Show Event Marketing in 2017

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The live experience is still a powerful marketing tool in our increasingly digital world. While one-to-one digital marketing techniques are effective, there is nothing like being face-to-face your prospects and...
April 4, 2017

Better Facebook Ads ROI with Data-Driven Custom Audiences

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If you're a Facebook Ad pro, you are already using Facebook Custom Audience. By letting the advertiser specify an ideal audience as an email list, Custom Audience improves targeting for Facebook Ads. Our new...
April 3, 2017

6 Can’t Miss Events at the Marketing Nation Summit

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Marketers will be descending on San Francisco en mass for Marketo's user conference April 23rd - 26th to network, learn, and share best practices. Here are the top highlights of the Summit that you should no...
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