Treasure Data Blog - Part 26

January 31, 2019

Thinking of Engineering Management? These Great Books Help You Make the Move

Have you been considering the move from engineering to management? It's a transition that many have made, including me. And as a new manager, I have found it important to get the perspectives and experience of ...

January 29, 2019

2019 Marketing Technology (MarTech) Trends Marketers Need to Know

Marketing is a never-ending cycle of optimization and measurement. We never sit back and say, Well, that’s the best result we can get. We’re done. Set-it-and-forget-it is not in a marketer’s vocabulary......

January 24, 2019

Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics

For the second year in a row, our company has been included in the Gartner Data Management Solution for Analytics Magic Quadrant. Gartner evaluated 19 vendors based on their completeness of vision and ability t...

January 22, 2019

How to Use Data-Driven Personalization to Boost Sales

Marketers: Do you ever feel like your audience is maybe just not that into you? Sure, they liked your latest Facebook video. They tapped on your Instagram story. But your follow-up emails go unopened. It’s ge...

January 16, 2019

Don’t Lose Track of Your Customers! Create Unified Customer Profiles with a CDP

What’s a unified customer profile, and why should you care? It’s a question many CMOs and other marketing professionals wrestle with, even if they’ve never heard the term......

January 14, 2019

Customer Data Platforms: Should You Build or Buy a New CDP?

To build or to buy a customer data platform (CDP); that is the question. By now, forward-thinking CMOs in every industry have recognized the power of data-driven marketing-how it increases engagement and helps ...

January 8, 2019

Martech Leaders: 14 Visionaries to Read & Follow

Marketers have always needed a diverse skill set to be effective. We need to be creative but analytical, persuasive but helpful. We must be equally at home writing a blog, running a PPC campaign, and presenting...

January 3, 2019

The Top 10 Digital Marketing Skills Your Team Needs in 2019

We've just hit 2019. And as fast as time flies, technology moves even faster. Scott Brinker's annual Marketing Technology Landscape supergraphic now displays more than 6,800 marketing technology solutions, with...

December 19, 2018

Too Many Marketing Data Sources? How CDPs Help You Profit from Them All

Data is the backbone of marketing today. But with the volume of customer data growing exponentially every year, how do you integrate, update, and assemble all that data into a unified view of each customer? It'...

December 18, 2018

Infographic: Personalizing the Omnichannel Retail Experience

Connected consumers and the possibility of using many different types of data to personalize retail shopping experiences at every point in consumer journeys are driving innovative retailers to harvest previousl...

26

The new table stakes for CPG? CDPs, says Futurum Research Learn why