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May 24, 2018

Solving the GDPR Cookie Paradox

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With the imminent implementation of GDPR regulations, marketers are bracing for what could be a bumpy transition. As we learn more about the consequences of GDPR rules—and marketers' interpretations of those ...
May 22, 2018

How to Create GDPR Compliant Consent in Web Forms

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The EU's General Data Protection Regulation (GDPR) introduces a number of new rules and regulations related to 1) capturing, 2) using, and 3) managing prospect and customer data. This blog focuses on recommendi...
May 3, 2018

Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key

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Last week, thousands descended on Silicon Valley to take part in the annual MarTech West Conference. Featuring an impressive lineup of keynote speakers and presenters, attendees spent three days networking, get...
May 3, 2018

Q & A with Toru Takahashi, Treasure Data’s Manager of Support Engineering

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Our customers are served by a dedicated team of Support Engineering ninjas. At the head of this team is Toru Takahashi, Support Engineering Manager. Managing a team that stretches the entire globe, from Mountai...
May 1, 2018

When It Comes to Customer Data, Marketers Need to Use Customer Data Responsibly to Deliver Amazing Experiences

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With more data at our fingertips than ever before, there's never been a bigger opportunity for marketers to engage their audience with timely, relevant and personalized experiences throughout the customer journ...
April 30, 2018

A Fearless Marketer Balances Trust and Personalization

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As marketing leaders across the globe descend upon Marketo's Marketing Nation Summit 2018 this week in San Francisco, this year's theme of the “Fearless Marketer” is resonating acutely with marketers across...
April 27, 2018

Self-Driving Databases: Current and Future

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In October 2017, Oracle unveiled the world-first self-driving database as a service that even supports automated performance tuning, self-scaling and self-repairing. This is a dream database engine that databas...
April 27, 2018

ABM, Meet Your New Boss, GDPR – Part Four of Four

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GDPR is set to hit on May 25th, which, depending on which source you read, is either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which i...
April 24, 2018

Top 5 Marketing Considerations for the GDPR

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Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it’s interesting to note the big impact marketing operations and the explosive pace of...
April 23, 2018

6 Thought Leaders Share Insights for Enhancing the Customer Experience Through The Responsible Use of Data

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Consumers are demanding and expecting more of brands with each passing moment. And marketers know actionable and relevant data is the key to meeting those expectations and delivering an amazing customer experie...
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