Treasure Data Blog - Part 28

November 1, 2018

5 Ways IoT Customer Data Will Change Every Job in Retail

More than 20 years ago, websites changed how brands connected with customers. Ten years later, social media and mobile devices helped communication between them become a two-way street. Today, we're in the mids...

October 30, 2018

The California Consumer Data Privacy Act – 3 Steps Marketers Need to Take NOW

If you’ve worked hard to meet the last round of requirements for the GDPR privacy requirements, and thought you could breathe a sigh of relief, we’ve got some bad news from California......

October 25, 2018

7 Key Data Analyst Skills for the Future

Today's companies are swimming in data, thanks to rapid advances in data ingestion, unification, and storage. This trend presents many opportunities for businesses to improve their strategies and operations —...

October 23, 2018

Customer Data Platform Vendor Checklist: 8 Key Points of Comparison

The explosion of customer data has created many opportunities to adapt your business to meet the needs of your customers. Innovators such as Amazon, Uber and Netflix are delivering a superior customer experienc...

October 18, 2018

Tag Management Systems: An Overview

I Already Have a Tag Management System: Why do I Need a Customer Data Platform? Digital marketers use tiny pixel images called tags, which are often combined with snippets of code, to measure and guide how con...

October 16, 2018

6 Steps for Using Customer Data Analytics to Optimize Your Customer Experience

What’s so important about customer experience? Why does it matter to your bottom line? Today, companies are increasingly recognizing that a fast, streamlined, and engaging customer experience gives them a sig...

October 10, 2018

Words from the Wise: 10 Expert Quotes on Why Marketers Need to Turn Their Attention to the Internet of Things

By 2025, a whopping 75 billion devices are expected to be connected to the internet, all of which will be generating an endless stream of complex yet powerful IoT data. And for data-driven marketers, this new d...

October 9, 2018

31+ Top 2019 Marketing Conferences to Gain That Competitive Edge

As marketers, we’ve shifted a significant portion of our attention and spend from offline channels to online. With that said, conferences are still a place where companies can expand their awareness with targ...

October 4, 2018

6 Ways Companies Use Predictive Analytics Across Industries

Can we really know what outcomes are likely? It may not be as far-fetched as it sounds. Predictive analytics can give us a highly accurate “Crystal Ball,” allowing us to see into the future, leveraging insi...

October 2, 2018

Announcing the Treasure Data Audience Suite

Today’s marketing operation is an engine — constantly in motion to drive messages and communications that improve sales. Amidst the increasing pace of data, adding new marketing technologies and/or data sou...

28

The new table stakes for CPG? CDPs, says Futurum Research Learn why