Treasure Data Blog - Part 28

How to Use Data to Expand the Lifetime Value of a Customer

CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack ...

Auto Marketers Improve the Customer Experience by Aligning Data

It's an experience that far too many of us are familiar with as part of the journey of purchasing and owning a vehicle: You visit an automaker's website to research vehicles, and get inundated with contacts fro...

Game Publishers: Data is Crucial to Your Dev

Too few game makers are taking full advantage of all the customer data in all the various forms now available to them — Delivery platforms have become invaluable for game makers, not only as storefronts but a...

The evolution of customer data management: DMP vs. CDP

After a couple of decades of companies adding CRMs and DMPs to their marketing arsenal, they now have data silos everywhere. Today the customer expects companies to have a handle on all this data and to treat t...

Get Marketing Data Requests off Your Back(log) With a Customer Data Platform

In this data economy, one of the busiest, most demanding jobs of all is that of Data Analyst. Is this you (or someone you care about)? The workload for data analysts can be crushing – and any way to offload s...

February 27, 2018

How to Create a Shortlist for Your Customer Data Platform Vendor Selection

Are you considering a customer data platform (CDP) to drive an improved customer experience, but find that you're overwhelmed with the list of vendors, technology terms and marketing promises? Ultimately your s...

February 22, 2018

GDPR is Approaching: Are You Ready for the Data Privacy Challenge?

It's coming. A new regulation in the European Union is about to change the way that your company needs to manage its customer data. Taking effect on May 25, the General Data Protection Regulation (GDPR) impo...

February 20, 2018

Treasure Data Debuts in Gartner MQ

To give some perspective, when we started this company back in 2011, one of our top priorities to accomplish was to be in a Gartner Magic Quadrant. Gartner Magic Quadrants have long been the gold standard in th...

February 16, 2018

Fueling Great Customer Experience with Data

Ever experienced this? You're already logged in and shopping on your favorite ecommerce site but they make you log in again to check out. You get discount flight emails from your airline miles club but t...

February 8, 2018

Make Your Customer Data Platform a Corporate Asset

3 rules to help you not build yet another customer data silo. Who “owns” the customer experience? For companies like yours – seeking to deliver outcomes that keep customers engaged and loyal – few q...

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