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February 3, 2017

Cookies 101: How user tracking works

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If you are a digital marketer, you've likely heard of browser cookies. Cookies help you to track visitors, delineate between multiple page views and single visits, personalize landing pages and allow users to s...
February 2, 2017

4 Ways Customer Data Platforms Will Change the Way You Look at Marketing

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Imagine you're a telemarketer working your way through a list of cold leads. Every time you reach a live human being, you go into your canned pitch: “Good morning, Mrs. Smith! I'm calling because I've g...
January 24, 2017

3 Tips for B2B SEO Success in 2017

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When was the last time you visited a website and thought, “Wow, this thing is *too* fast?”. Go ahead, really think about it. I'll wait. Oh, you're done? Ya, I've never thought that either. Speed matters. Pe...
January 6, 2017

Customer Data Management, Step Zero: Choosing a Tag Manager

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What do you want to do in 2017? Do you want to understand your customers better? Do you want to increase traffic and raise awareness of your product? Do you want to increase sales across different channels? Do you want to reduce churn? I'd like to do all these things, and I'm guessing you would t...
December 20, 2016

Skills Development: A Data-Driven Marketing Resolution for 2017

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In Internet Years, “Data-Driven Marketing” has been a cliché for, well… almost as long as “Internet Years.” So why are marketers still lagging when it comes to data competencies? According to a recent analysis, 45% of job postings for marketers ask for data analytics skills but onl...
December 3, 2016

Announcing Treasure Workflow

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We want to give companies the same power to collaborate and manage data they now enjoy in the world of software. That's why we're excited to announce the launch of Treasure Workflow. Treasure Workflow is the fi...
November 7, 2016

Introducing Live Data Management – A New Era for Data and Analytics

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Since 2000, half of the companies that were in the Fortune 500 have been disrupted into extinction, due in part to slow reaction to market signals and shifts in customer behavior. While their own data could have told this story and allowed them to adapt......
October 6, 2016

Customer Highlight: Making Money at the Speed of Customer Insight at DashBid

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400% YoY Growth Through Data Innovation— Three Lessons From DashBid Being data driven has very little to do with marketing dashboards. Data driven organizations create value programmatically, by productionizing algorithms that exploit patterns for profit. It's obvious when companies achieve th...
September 28, 2016

Video: Driving Advertising Analytics for Yield Optimization at Dashbid

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Dashbid's meteoric rise is due in no small measure to their ability to separate the signal from the noise in video advertising RTB data, and to use that signal programmatically to make intelligent selling decisions on behalf of web publishers. In this clip, Jonathan Bloch, Dashbid's Chief Data Scien...
September 23, 2016

Video: Wrangling Petabytes of Data to Create Huge Customer Value at Dentsu

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Dentsu is one of the top 5 global advertising agencies. In this clip, Shigeki Yamasaki, Chief Analyst, describes how Dentsu uses TD to create custom Data Management Platforms, leveraging petabytes of data to deliver massive value for their customers......
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