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May 1, 2018

When It Comes to Customer Data, Marketers Need to Use Customer Data Responsibly to Deliver Amazing Experiences

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With more data at our fingertips than ever before, there's never been a bigger opportunity for marketers to engage their audience with timely, relevant and personalized experiences throughout the customer journ...
April 30, 2018

A Fearless Marketer Balances Trust and Personalization

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As marketing leaders across the globe descend upon Marketo's Marketing Nation Summit 2018 this week in San Francisco, this year's theme of the “Fearless Marketer” is resonating acutely with marketers across...
April 27, 2018

Self-Driving Databases: Current and Future

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In October 2017, Oracle unveiled the world-first self-driving database as a service that even supports automated performance tuning, self-scaling and self-repairing. This is a dream database engine that databas...
April 27, 2018

ABM, Meet Your New Boss, GDPR – Part Four of Four

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GDPR is set to hit on May 25th, which, depending on which source you read, is either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which i...
April 24, 2018

Top 5 Marketing Considerations for the GDPR

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Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it’s interesting to note the big impact marketing operations and the explosive pace of...
April 23, 2018

6 Thought Leaders Share Insights for Enhancing the Customer Experience Through The Responsible Use of Data

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Consumers are demanding and expecting more of brands with each passing moment. And marketers know actionable and relevant data is the key to meeting those expectations and delivering an amazing customer experie...
April 23, 2018

ABM, Meet Your New Boss, GDPR – Part Three of Four

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Using our own solution for GDPR has been exciting for both sales and product teams. Being that we have less than 250 employees, we aren’t subject to GDPR yet so we didn’t HAVE to do this, but it......
April 20, 2018

How to Update Google Analytics to Meet GDPR Requirements

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Google Analytics is a part of almost every marketing stack, so updating Google Analytics for GDPR is something that every business needs to be concerned about. This blog will walk you through the steps you need...
April 16, 2018

Adobe Summit Recap: Customers! Customers! Customers!

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With two-thirds of the Fortune 100 companies leveraging Adobe Analytics for their onsite digital measurement strategy, Adobe is the clear market leader in this space for enterprise companies. This always makes ...
April 13, 2018

ABM, Meet Your New Boss, GDPR – Part Two of Four

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GDPR will be either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which is right, so, for now, this blog series is concerned with understa...
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