Enterprise Customer Data Platform - Treasure Data Blog - Part 29

Mixpanel Doesn’t Like SQL

A couple of weeks ago, Mixpanel released JavaScript Query Language (JQL) as a new way of analyzing event data inside Mixpanel. It's clear that the Mixpanel team has realized that giving non-clunky access to raw event data e...

Customer Highlight: Driving Online-to-Offline Commerce With Targeted Rewards

Data is a powerful tool for today’s retailer. The information generated by website visits, customer purchases and store loyalty programs contains rich insights that can be used to drive marketing automation and conduct trend analysis. But retailers often struggle with......

Treasure your Raw-Data Access to Adjust Events

Attribution, user-behavior analytics, store statistics and fraud prevention are truly differentiating and competitive sources of intelligence for anyone who uses them. At TD, we give you the means to combine al...

TUNE your Mobile Apps with a Postback to Treasure Data

If mobile attribution and analytics is your thing, you’ve probably heard of Tune. As the most widely adopted measurement and attribution provider for the top 100 grossing apps in the iOS and Android ecosystem...

Kill Your Google Analytics Data Silo for Better Customer Analytics

Google Analytics: Yet Another Data Silo? For digital marketers, Google Analytics needs no introduction. It's the most popular analytics tool and often the first to be introduced to a company's martech stack. Google Analytics is a powerful tool by its own right. It makes it easy to get started on...

Serverless Data Integration for Data Analysts with Zapier

If you’re familiar with IFTTT.com and the simple If This Then That task automation recipes, then you already also have a pretty good idea how Zapier’s trigger-response mechanism works: you perform a simple ...

Supercharge your Salesforce Data Search Efforts with Treasure Data and Elasticsearch

Elasticsearch benefits not just those looking for text search, but those looking for instant insights and business intelligence from their textual and unstructured data. You might see Elasticsearch implemented ...

Accurate Sales Forecast for Data Analysts: Building a Random Forest model with Just SQL and Hivemall

Rossman is a pharmacy chain with over 3,000 stores in seven countries within Europe. The manager of each store has been tasked to predict the sales of the store for up to six weeks in advance. Sales of each store depends on various factors such......

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