Arm Treasure Data Blog - Part 29

Innovation vs Security? Get the Best of Both Worlds with Treasure Data

In order to thrive, companies must introduce new technologies and innovate. Yet, 80% of organizations believe that security issues are impeding innovation and 37% believe that data security is the culprit. From...

Wish to Become the #1 Shopping App? Use Treasure Data

The #1 shopping app on iOS and Android in the US is not Amazon. It’s Wish.com. How did this startup founded in 2011 become the leading mobile e-commerce platform in North America and Europe?......

Customer Data Platform: Is It About Marketer Control or Data Access?

Over at Customer Data Platform (CDP) Institute, David Raab raised an interesting point: Does a CDP need to be “marketer-controlled”? His argument against the very definition he coined comes down to two poin...

Hubspot CRM Integration for Enterprise: The Treasure Data Hubspot Connector

If you’re using Hubspot, you already have a good idea why it’s the world’s most popular marketing automation software. There is no easier solution for SMBs to get up and running with what Hubspot calls nb...

7 Do’s and Dont’s for Trade Show Event Marketing in 2017

The live experience is still a powerful marketing tool in our increasingly digital world. While one-to-one digital marketing techniques are effective, there is nothing like being face-to-face your prospects and...

Better Facebook Ads ROI with Data-Driven Custom Audiences

If you're a Facebook Ad pro, you are already using Facebook Custom Audience. By letting the advertiser specify an ideal audience as an email list, Custom Audience improves targeting for Facebook Ads. Our new...

6 Can’t Miss Events at the Marketing Nation Summit

Marketers will be descending on San Francisco en mass for Marketo's user conference April 23rd - 26th to network, learn, and share best practices. Here are the top highlights of the Summit that you should no...

Adobe Summit Report: Can Adobe Own Experience?

“Seems,” Madam? Nay, it is. I know not “seems.”—Hamlet At their 2017 Marketing Summit, Adobe made what could seem to be either a clever repackaging move or a strategically brilliant change of cour...

Bring Rich Visualizations to Life with Treasure Data’s Microsoft Power BI Connector for Big Data Analytics

This connector allows you to write job results directly into your Microsoft Power BI datasets, bringing deeper insights to business leaders by enabling the combination of all your data in a single business inte...

Why Google Analytics Has Not Killed Adobe Analytics (…Yet)

Adobe Marketing Cloud consists of 8 products, many of which were acquisitions over the last decade.Probably the most famous of the eight is Adobe Analytics. Formerly called SiteCatalyst, it was the flagship web...

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Forrester Study: The Total Economic Impact™ of Arm Treasure Data Download Report