We use cookies to store information on your computer. By continuing to use our site, you consent to our cookies. If you are not happy with the use of these cookies, please review our cookie policy to learn how they can be disabled. By disabling cookies, some features of the site will not work.

  • Treasure Data BlogTreasure Data Blog
  • Learn
    • Why CDP
    • CDP Selection Criteria
    • Why Treasure Data
    • CDP vs DMP
    • CDP Academy
    • CDP Guide
  • Solutions
    • Overview
    • Automotive
    • Retail
    • Financial Services
    • CPG
    • Entertainment & Media
  • Customers
  • Product
    • Overview
    • Technology
    • Security
    • Treasure Boxes
    • Integrations
    • Open Source
  • Resources
    • Library
    • Case Studies
    • Guides & Cheatsheets
    • Whitepapers & Reports
    • Videos
    • Events & Webinars
    • Documentation
    • CDP Academy
  • Company
    • About Us
    • Press Releases
    • Partners
    • News
    • Careers
  • Request Demo
April 11, 2018

UDP: A New Partitioning Strategy Accelerating CDP Analytic Workloads

0
In our company the customer’s data is stored in our proprietary storage system called PlazmaDB. This storage system is composed of PostgreSQL and Amazon S3. PostgreSQL is used to hold the metadata of the part...
April 9, 2018

Now Available: Adobe Launch Extension For Treasure Data

0
Prior to Adobe Summit 2018, our partners at Infield Digital built the first extension for Adobe Launch, the next-generation tag management solution. This extension enables brands to extend their tracking of use...
April 6, 2018

ABM, Meet Your New Boss, GDPR – Part One of Four

0
GDPR is set to hit on May 25th, which, depending on which source you read, is either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which i...
April 2, 2018

18 Marketing Experts Using Data Responsibly to Enhance the Customer Experience

0
In today's world, personalization is in high demand with 79% of consumers reporting that they will only engage with brands if their experience is personalized. Delivering that level of personalization isn't eas...
March 29, 2018

Surprising Results from a Hackathon

0
Once a year the team gets together in our Mountain View headquarters for two weeks, during which we try to do a variety of team activities and product discussions while hanging out together. One of the team act...
March 27, 2018

How We Make Customer Support Seamless Using Treasure Data

0
In this blog post, I introduce another use case for the TCDP that seamlessly and efficiently improves our customer support. This is how we sync data between systems to enable the automatic triggers for support ...
March 21, 2018

How to Use Data to Expand the Lifetime Value of a Customer

0
CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack ...
March 16, 2018

Auto Marketers Improve the Customer Experience by Aligning Data

0
It's an experience that far too many of us are familiar with as part of the journey of purchasing and owning a vehicle: You visit an automaker's website to research vehicles, and get inundated with contacts fro...
March 16, 2018

Game Publishers: Data is Crucial to Your Dev

0
Too few game makers are taking full advantage of all the customer data in all the various forms now available to them — Delivery platforms have become invaluable for game makers, not only as storefronts but a...
March 13, 2018

The evolution of customer data management: DMP vs. CDP

0
After a couple of decades of companies adding CRMs and DMPs to their marketing arsenal, they now have data silos everywhere. Today the customer expects companies to have a handle on all this data and to treat t...
    816242627282930313233404856
Treasure Data

Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
Why Treasure Data?
Treasure Data helps CPGs take on DTCfuturum-sbb
Search the blog
Explore Featured Posts
  • Six Ways Your Brand Can Connect with Customers in the Current Crisis
  • The 10 Best Coronavirus Data Visualizations We’ve Found
  • High Performance SQL: AWS Graviton2 Benchmarks with Presto and Treasure Data CDP
  • Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide
  • Lessons Learned WFH—5 Tips to Make It Work for You
  • New Study Finds Data Key to Unlocking Superior Customer Experience
  • Frost & Sullivan Names Treasure Data ‘Global Company of the Year’ in CDPs
Browse categories
  • Automotive
  • Company News
  • CPG
  • Customer Data
  • Customers
  • Digital Transformation
  • Financial Services & Insurance
  • Integrations
  • Interviews
  • Perspective
  • Privacy & Security
  • Product News
  • Retail
  • Technology
  • Webinars

Get Treasure Data blogs, news, use cases, and platform capabilities.

Treasure Data respects your privacy.

Thank you for subscribing to our blog!

Copyright © 2021 Treasure Data, Inc. (or its affiliates). All rights reserved.
The new table stakes for CPG? CDPs, says Futurum Research Learn why