Customer Data Platform Blog for Industry Leaders

November 27, 2018

Doing Omnichannel Marketing Right: How to Get Started or Take the Next Step

Omnichannel marketing is fast becoming a requirement for success, and smart CMOs know it. But as with almost everything in marketing and sales, the devil is in the details. it’s tough to know how to get star...

November 19, 2018

Retail Personalization: 4 Steps to Revenue Growth and Loyalty

Retail Personalization is a very abstract, impersonal-sounding term. Perhaps that’s why it’s often used with more customer-centric words like customer personas and “customer journey.” Smart CMOs know th...

November 15, 2018

The Value of Pairing AI and Marketing Is Rising: 6 Ways AI Boosts Marketing Results

What's the marketing value of AI? Does artificial intelligence (AI) really earn its keep in sales and smart retailing? And how can you use it to boost your marketing ROI? Long a topic of science fiction and ...

November 13, 2018

4 Ways CMOs and CIOs BOTH Win with Customer Data Platforms

Data-driven marketing delivers results — such as more personalized experiences, more efficient decision making and more effective segmentation of audiences. Yet marketing teams often need outside help to make...

November 8, 2018

CCPA vs. GDPR for CMOs: What You Still Need to Do to Comply

Here’s a heads-up to all CMOs and marketing directors! Think your hard work to comply with the General Data Protection Regulation (GDPR) guarantees easy compliance with the California Consumer Privacy Act (CC...

November 6, 2018

What’s the Future for CDPs? An Interview with the CDP Institute’s David Raab

Customer Data Platforms, or CDPs, are a major topic of discussion these days amongst marketing, marketing operations, and IT leaders. With rising volumes of data, and increasing pressure on companies......

November 1, 2018

5 Ways IoT Customer Data Will Change Every Job in Retail

More than 20 years ago, websites changed how brands connected with customers. Ten years later, social media and mobile devices helped communication between them become a two-way street. Today, we're in the mids...

October 30, 2018

The California Consumer Data Privacy Act – 3 Steps Marketers Need to Take NOW

If you’ve worked hard to meet the last round of requirements for the GDPR privacy requirements, and thought you could breathe a sigh of relief, we’ve got some bad news from California......

October 25, 2018

7 Key Data Analyst Skills for the Future

Today's companies are swimming in data, thanks to rapid advances in data ingestion, unification, and storage. This trend presents many opportunities for businesses to improve their strategies and operations —...

October 23, 2018

Customer Data Platform Vendor Checklist: 8 Key Points of Comparison

The explosion of customer data has created many opportunities to adapt your business to meet the needs of your customers. Innovators such as Amazon, Uber and Netflix are delivering a superior customer experienc...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why