Enterprise Customer Data Platform - Treasure Data Blog - Part 34

Hackers’ Alternative to Marketo: Treasure Data + Heroku + SendGrid

Emails: The Secret Retention Weapon It is no secret that email marketing continues to be inbound marketers' best weapon. (For a good overview of customer lifecycle emails, read this great write-up by Patrick McKenzie.) It's also no secret that there are many fantastic tools to set up and manage you...

4 Ways AdTech Uses Treasure Data’s Open Source Software

Like many cloud services, Treasure Data has been a huge beneficiary of open source software. For example, we have adopted and modified Hive and Presto for our distributed processing back end and made several key contributions back to Presto. We run dozens of Chef recipes everyday, and Rails and Angu...

Tableau and Treasure Data: From Logging to Visualization

Previously, we looked at how to log events from our very simple Python “Rock, Paper, Scissors” app. While there are many types of logs (error logs, sensor logs, event logs, payment, and CRM logs, to name a few), the principle is effectively the same for any sort of log, regardless of how the log...

Python 101 for Aspiring Data Nerds

As a data scientist, or anyone interested in collecting data for that matter, it's no doubt helpful to know about how to go about collecting the data in your app - data that you'll want to later query and analyze. Here, we'll build an app in Python from A-Z, iterate on it to make it more robust...

What Our Customers Say: Keeping it Real at Treasure Data

From the earliest days of Treasure Data, we've been fortunate to work with some very innovative companies. Our goal has always been to actively learn from our customers rather than relying 100% on our own visio...

New UDFs in Presto: currency conversion and geocoding tools

Today, we introduced three new UDFs (user-defined functions) to to Treasure Data's Presto offering. They are: TD_CURRENCY_CONV [crayon-5c453acbb4fcb192816012-i/] TD_IP_TO_COUNTRY_CODE [crayon-5c453acbb4fd2429401861-i/] TD_IP_TO_COUNTRY_NAME [crayon-5c453acbb4fd3695104740-i/] (more&hellip...

Open Source’s Main Advantage is NOT Cost

Let's start with a trick question: How much does MySQL cost Facebook every year? Depending on whom you ask, the answer ranges from “nothing” to “millions of dollars every year.” True, the MySQL software is free; it costs nothing for anyone to download it. What's more, it's free for anyone...

The 4 Important Things About Analyzing Data Part 2: Understand the Purpose of the Analysis and Who Needs the Results

Before analyzing data, it is important to first clearly understand for whom and for what purpose you are conducting the analysis. This is essential because analytics assist humans in making decisions. Therefore, conducting the analysis to produce the best results for the decisions to be made is a...

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