Treasure Data Blog - Part 38

Optimize Your App Store with App Annie and Treasure Data

Good news! The best customer data platform just integrated with the leading mobile app analytics tool, App Annie. What do you get when you combine one seriously strong app intelligence tool with a powerhouse cu...

Use AI to Cleanse Salesforce Job Title Data in Treasure Data

Bring up the word AI and people think of science fiction, of extraordinary near-magical feats of advanced data processing. But some of the most remarkable displays of AI power in marketing and business operatio...

Leverage Your Customer Data Platform to Enhance Amplitude Behavioral Cohorting Capability

It's marketing 101: When you analyze a cohort of your users, look at when they began using your product and assess their retention rates over time. However, while that is a useful measurement, the folks at Ampl...

Expert Interview Series: Victoria Wilson of Data8 on the Data Quality Lifecycle

Victoria Wilson is a Marketing Executive at data quality service provider Data8, where she's responsible for blogging and social media. We recently caught up with Victoria to learn more about the lifecycle ...

How to Use Your Customer Data Platform for Unity Insights

If you were to ask the producers of Fruit Bump what it is that makes a good game great, they would say that it all comes down to a solid understanding of your game analytics. Seeking to create precise levels of...

How Treasure Data Can Make Google Analytics Even More Powerful

As data analytic tools go, Google Analytics is well known as a provider of an abundance of information for marketers. One of the most recognizable analytics platforms, the tool is used in one way or another by ...

App Annie or Apptopia? 3 factors you need to consider

Mobile is the Mortal Kombat of digital marketing. He who controls the precious real estate of the mobile home screen controls the app universe. Apptopia and App Annie were created to help companies duke it out ...

Expert Interview Series: John Suarez of CVM Solutions on Supply Chain Diversity

John Suarez is the Marketing Manager of CVM Solutions, a premier provider of supplier diversity solutions, where he handles the brand image, advertising strategy, public relations and marketing processes. We...

How to Get the Most from TUNE Marketing Analytics

In today's highly competitive mobile app market, being slow is death. In order to get ahead, you must know what your customers want and need before your competitors do. Being able to respond quickly and efficie...

Innovation vs Security? Get the Best of Both Worlds with Treasure Data

In order to thrive, companies must introduce new technologies and innovate. Yet, 80% of organizations believe that security issues are impeding innovation and 37% believe that data security is the culprit. From...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why