Compliance with data privacy regulations—such as the GDPR and CCPA—is paramount for any data-driven marketer, but is it enough? Find out how a customer data platform supports privacy compliance while helping you build consumer trust.

Here’s a heads-up to all CMOs and marketing directors! Think your hard work to comply with the General Data Protection Regulation (GDPR) guarantees easy compliance with the California Consumer Privacy Act (CCPA)? Think again...

GDPR’s Primary Lesson: Companies Must Take Consumer Trust to a New Level Even successful enterprises can expect to fall short unless they get a handle on all their customer data—including the consent to use it....

GDPR Is Just the Beginning. Get Ready for CCPA Next up—The California Consumer Privacy Act of 2018 The European Union’s General Data Protection Regulation (GDPR) took effect at the end of May. And now many...

Solving the GDPR Cookie Paradox With the imminent implementation of GDPR regulations, marketers are bracing for what could be a bumpy transition. As we learn more about the consequences of GDPR rules—and marketers’ interpretations of...

How to Create GDPR Compliant Consent in Web Forms The EU’s General Data Protection Regulation (GDPR) introduces a number of new rules and regulations related to 1) capturing, 2) using, and 3) managing prospect and...

Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it’s interesting to note the big impact marketing operations and the explosive pace of marketing technologies have had on data privacy in general.

Using our own solution for GDPR has been exciting for both sales and product teams. Being that we have less than 250 employees, we aren’t subject to GDPR yet so we didn’t HAVE to do this, but it...