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Customer Data Platform Blog for Industry Leaders

May 31, 2023

ISO/IEC 27001 Certification: What It Is And Why It Matters

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What Is ISO/IEC 27001 Certification? Find out what the certification is all about, why it’s important and how an organization becomes certified....
May 25, 2023

Maximize Success in the Omnichannel Landscape

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Maximize success in the omnichannel landscape with Treasure Data Journey Orchestration Jump. Re-engage and convert customers for optimized customer journeys....
May 23, 2023

Scaling CDP Use Cases With a Customer Data Maturity Model

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Building an effective CDP use case roadmap starts by understanding your customer data maturity. Treasure Data's customer data maturity model can help....
May 16, 2023

Best Practices for Data Privacy Management

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Organizations with good data privacy management strategies enjoy enduring client trust, more operational efficiency, and better overall reputations. Find the best data privacy management methods here....
May 9, 2023

Cloud Data Privacy & Governance: Key Principles

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Organizations with good data privacy management strategies enjoy enduring client trust, more operational efficiency, and better overall reputations. Find the best data privacy management methods here....
May 2, 2023

Ensuring Data Privacy Compliance: Build Trust and Avoid Fines

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No one can afford to ignore data privacy compliance anymore. To stay in the game, brands must prioritize data safety, manage consent, and enforce end-to-end data governance. Read more in this article....
April 27, 2023

How to Fix Your Customer Journey Optimization Strategy

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Are you maximizing benefits from customer journey orchestration? Avoid these five common pitfalls to understand where your customer journey optimization strategy can go wrong–and how to fix it....
April 25, 2023

Corporate Guide to U.S. Data Privacy Laws

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Complying with multiple U.S. data privacy laws is challenging: businesses must keep current on laws and new bills in national and state legislation. This guide sums up data privacy laws for businesses....
April 20, 2023

[Infographic] 7 Benefits of Data Enrichment—And Why Your Marketing Team Needs Them

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If you've been in marketing for almost any amount of time, odds are you've taken your share of heat when things have gone wrong. Your martech probably has, too. “Why are leads [sales, profits or ROI] down, wh...
April 18, 2023

How Enterprises Can Resolve Data Privacy Issues to Gain Consumer Trust

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Data privacy issues are not insurmountable. Retaining consumer trust requires companies to own their data responsibility, be transparent, and let consumers control their personal details. Learn more....
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Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
Why Treasure Data?
Enterprise Customer Data Platforms for Dummies 2.0
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Explore Featured Posts
  • Maximize Success in the Omnichannel Landscape
  • How to Fix Your Customer Journey Optimization Strategy
  • [Infographic] 7 Benefits of Data Enrichment—And Why Your Marketing Team Needs Them
  • The Difference Between First-party, Second-party, and Third-party Data
  • Accelerate Your Customer Journey
  • Top Challenges of AI Deployment–And How to Overcome Them
  • Mapping the Customer Decision Journey To Improve Your Marketing
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