Enterprise Customer Data Platform - Treasure Data Blog

Customer Data: What Does a 360-Degree View of the Customer Really Mean?

What exactly is a 360-degree view of the customer? Are you sure you’re not stuck at 270 degrees? Or maybe 45? Here’s how to round out your view for smarter, more effective marketing....

10 Can’t-Miss Sessions at MarTech West 2019

Excited about MarTech 2019? So are we! At this year’s marketing, technology, and management conference you’ll learn innovative ways to dismantle departmental silos, uncover the right marketing technology fo...

New Retail Report: What Do Retailers Need to Get Back (or Stay) in the Game?

The news in retail now is confusing at best, grim at worst. Just a few months ago the reports were encouraging after holiday and year-end sales. But lately closures at physical stores dominate the headlines, fr...

12 Essential Data Sources to Understand the Customer Journey

Note the magic ingredient isn’t just “data.” Every organization has terabytes of the stuff lying around, with more coming in every day. What makes the difference is putting the data to work. It’s collec...

A Baby with a Royal Platinum Card? Personalization Fails and How to Stop Them

Then they remembered they'd bought him his own individual seat on a transatlantic flight, rather than spend 10 hours holding him as a free-riding (but heavy and squirmy) “lap baby.” Little Evan couldn't act...

February 28, 2019

How to Optimize Your B2B Martech Stack

We really don’t want to start a water-cooler war at your next martech conference. But—with deep respect for our B2C colleagues—B2B marketing has its own unique set of challenges. So if you’re a B2B mark...

February 25, 2019

Think Outside the Funnel: How to Create a Custom Customer Journey Map

In the beginning, there was the funnel, and marketers and salespeople revered it, and it spread across the marketing world, because it was a simple way to understand how marketing works. Many potential customer...

February 21, 2019

Bridging MarTech & AdTech: DMP, DSP and CDP Best Practices in Targeted Personalization

If you’re a digital marketer, you’ve got three tough jobs: Finding the right target audience, making the first sale, and converting those first sales into lifelong customers. All three jobs are tough; first...

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