The CDP Industry Is Strong Post-pandemic: CDPI Update Reveals Record Growth
0The Customer Data Platform Institute (CDPI) reports record growth in the CDP industry, with growth of established leaders, as well as 20 new entrants....
Customer Experience vs. User Experience, and How Customer Data Improves Both
0Customer experience (CX) and user experience (UX) are intertwined yet distinct concepts. Understand the subtle differences, how each influences the other, and how customer data and CDPs help improve both....
The Difference Between First-party, Second-party and Third-party Data
0We create great customer experiences when we understand our customers, and we understand our customers with the help of data. There are several types of customer and audience data, each with its own set of bene...
What is First-Party Data and Why Is It So Important?
0Data helps you build great customer experiences. But not all data is the same. You can break data into three (and sometimes four) categories: first-party data, second- and third-party data, and the latest,...
Partner Spotlight: How Marketing Will Change in the Post-cookie, Post-IDFA World
0Cookies and IDFAs for marketing will soon be obsolete. Karlsgate’s CEO explains how CDPs and Karlsgate help supply missing data. They discuss how to meet the emerging challenges for managing and connecting fi...
Truly Data Driven: Closed Loops, Customer Journeys and Trust
0Edition 5 of the Truly Data Driven newsletter focuses on Customer Journey Mapping, Closed-Loop Analytics, Customer Trust and Loyalty, and the Hype of Customer Data Platforms....
Company Announcement: Treasure Data officially part of Softbank Vision Fund 2; Welcome Back Founding Leadership Team
0We are thrilled to announce that Treasure Data is now officially part of Softbank Vision Fund 2! As previously communicated, Treasure Data was on track to separate from Arm to operate as an independent company....
What Is Customer Experience? Redefining CX
0While the definition of customer experience (CX) is simple, managing it is anything but. Each CX at every touch point in the customer journey is a pass/fail test. Find out how changing consumer expectations are...
Building a Single Customer View in 5 Steps
0A single customer view (SCV) helps businesses create profitable customer experiences, generate accurate and actionable insight, and offer reliable, relevant services no matter how a customer interacts with the ...
Partner Spotlight: How BitBang Helps Brands Achieve Data-driven Success
0We talk with BitBang’s Andrea Bedeschi about winning the relevancy game with unified customer data and why customer data platforms (CDPs) are the ideal technology for building a compelling data strategy....