CDPs vs. CRMs: Understanding the Pharma Marketing Tech Stack
0Both CRMs and CDPs can be a source of data insight for pharma marketers. So, what’s the difference, and how do they work together in the tech stack?...
How to Leverage Your Data to Drive Business Efficiency
0Customer data is critical to driving business efficiency. Learn how to leverage your data and tackle common data challenges with Treasure Data Customer Data Cloud....
Top Customer Data Platform Benefits Your Company Needs
0Top customer data platform benefits include customer profile unification and a robust customer data foundation for deriving actionable insights....
Finessing Customer Experience to Promote Revenue Growth
0A CDP empowers brands to optimize customer experience so they can drive growth and build value, even in times of economic recession....
Partner Spotlight: How Artefact Helps Clients Build Their Customer Data Platform Strategy
0New technologies are bringing about innovative use cases around customer data. Learn how Artefact and Treasure Data are partnering to help clients create a data-driven customer data strategy....
Life at Treasure Data: Andrea Escobar, on Making a Shift From Sales to Marketing Ops
0Andrea Escobar, marketing operations manager, Treasure Data, shares her story on what it takes to pivot from a career in Sales, to a career in Marketing Ops....
Top Factors That Build Consumer Loyalty for Your Brand
0Brands can use a CDP like Treasure Data Customer Data Cloud to build consumer loyalty through personalization and consistent omnichannel experience....
CPG Brands and the Rising Cost of Living
0With the rising cost of living, everything from profits to brand loyalty is on the line for CPG brands. Learn how they can use data insights to understand shopper behavior and stay ahead of the curve....
How to Create Customer Loyalty and Retention With an Enterprise CDP
0Using an enterprise CDP like Treasure Data's can help brands derive actionable insights to boost customer loyalty and retention....
Life at Treasure Data: Q&A with Kohki Sato, Senior Technical Support Engineer
0Kohki Sato, Sr. Technical Support Engineer, shares his experiences driving the future of data forward at Treasure Data, and what it's like leading a world-class CDP team in the United Kingdom....