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October 18, 2018

Tag Management Systems: An Overview

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An Overview of Tag Management Systems I Already Have a Tag Management System: Why do I Need a Customer Data Platform? Digital marketers use tiny pixel images called tags, which are often combined with snippet...
October 18, 2018

The Rise of Amazon: How Retail CMOs Fight Back

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In the shadow of Amazon, US retailers are under tremendous pressure, racing to re-imagine and re-invent business models, customer experiences, and delivery formats — all at the same time. In this white paper,...
October 16, 2018

6 Steps for Using Data to Optimize Your Customer Experience

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6 Steps for Using Data to Optimize Your Customer Experience Improve your customer experience with a CDP What's so important about customer experience? Why does it matter to your bottom line? Today, companies ...
October 11, 2018

9 Key Takeaways from Martech East

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Personally, I picked up a lot of new information and met all of my goals for the event. Attending the various keynotes, sessions and vendor talks, I picked up on several themes that are important to consider as...
October 10, 2018

Words from the Wise: 10 Expert Quotes on Why Marketers Need to Turn Their Attention to the Internet of Things

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By 2025, a whopping 75 billion devices are expected to be connected to the internet, all of which will be generating an endless stream of complex yet powerful IoT data. And for data-driven marketers, this new d...
October 9, 2018

31+ Top 2019 Marketing Conferences to Gain That Competitive Edge

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Planning the right conference strategy takes time — whether you're attending, plann...
October 4, 2018

6 Ways Companies Use Predictive Analytics Across Industries

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Predictive analytics is the use of data, algorithms, and ML techniques to assign ‘scores' to various user segments based on historical data. Its goal is to assess a likelihood of future events — such as a p...
October 3, 2018

A Treasure Trove of Marketing Insights: CMO Ian Gertler Details 5 Real-Time Benefits of IoT Data

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The data is pouring in. And savvy marketers like you are turning that data into insight to drive better decision-making and enhance the customer experience and outcomes. But the Internet of Things (IoT) and its...
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