Enterprise Customer Data Platform - Treasure Data Blog

November 19, 2018

Retail Personalization: 4 Steps to Revenue Growth and Loyalty

But how to go about it? And more importantly, is it really going to show real results and provable profits? The stakes are high and the payoffs can be huge. For example, Japanese lifestyle retail giant Muji ...

November 15, 2018

The Marketing Value of AI Is Rising: 6 Ways AI Boosts Results

The Marketing Value of AI Is Rising: 6 Ways AI Boosts Results What's the marketing value of AI? Does artificial intelligence (AI) really earn its keep in sales and smart retailing? And how can you use it to bo...

November 13, 2018

4 Ways CMOs and CIOs BOTH Win with Customer Data Platforms

4 Ways Customer Data Platforms Help CIOs AND CMOs Data-driven marketing delivers results — such as more personalized experiences, more efficient decision making and more effective segmentation of audiences. ...

November 8, 2018

CCPA vs. GDPR for CMOs: What You Still Need to Do to Comply

GDPR vs. CCPA – What You Still Need to Do to Comply Here's a heads-up to all CMOs and marketing directors! Think your hard work to comply with the General Data Protection Regulation (GDPR) guarantees easy co...

November 6, 2018

What’s the Future for CDPs? An Interview with the CDP Institute’s David Raab

What's the Future for CDPs? An Interview with the CDP Institute's David Raab Customer Data Platforms, or CDPs, are a major topic of discussion these days amongst marketing, marketing operations, and IT leade...

November 1, 2018

5 Ways IoT Customer Data Will Change Every Job in Retail

5 Ways IoT Customer Data Will Change Every Job in Retail More than 20 years ago, websites changed how brands connected with customers. Ten years later, social media and mobile devices helped communication betw...

October 30, 2018

The California Consumer Data Privacy Act – 3 Steps Marketers Need to Take NOW

New California regulations mandate even stricter data protection practices, which must be in place by 2020. The California Consumer Data Privacy Act (CCPA), passed in June 2018, limits how much data can be stor...

October 25, 2018

7 Key Data Analyst Skills for the Future

7 Key Data Analyst Skills for the Future Today's companies are swimming in data, thanks to rapid advances in data ingestion, unification, and storage. This trend presents many opportunities for businesses to i...

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