Enterprise Customer Data Platform - Treasure Data Blog

August 16, 2018

The Potential of IoT Data in Marketing: Words of Wisdom from 9 Industry Thought Leaders

It's the age of data—lots of data. And marketers know that data holds the key to unlocking the hearts and minds of their customers and prospects. After all, as consumer expectations for better on-demand, pers...

August 14, 2018

Building a Data-Driven Organization: How to Overcome 3 Common Barriers to Using Customer Data Effectively

Building a Data-Driven Organization: How to Overcome 3 Common Barriers to Using Customer Data Effectively Building a Data-Driven Organization is a blog series developed in conjunction with the Treasure Data ...

August 10, 2018

Keep Sales and Marketing On Track with a Real-Time Data Dashboard

Keep Sales and Marketing On Track with a Real-Time Data Dashboard Treasure Data enterprise CDP helps drive marketing accountability As expectations grow for marketing and sales to work together to drive gr...

Disruptive Marketing in Action: Treasure Data Customers Are Taking Marketing to the Next Level

Disruptive Marketing in Action: Treasure Data Customers Are Taking Marketing to the Next Level Once a year, we invite a select group of companies – both customers and partners – to a Customer Advisory Boar...

The Next Chapter

The Next Chapter By Hiro Yoshikawa, CEO and co-founder, Treasure Data Today all of us at Treasure Data enter a new phase in our history after being acquired by global chip technology and IoT services leader...

우리의 다음 여정

우리의 다음 여정 By Hiro Yoshikawa, CEO and co-founder, Treasure Data 오늘 트레저데이터(Treasure Data)의 우리 모두는 칩셋 기술과 IoT 서비스의 글로벌 리더인 Arm 에 인수...

Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program

Loyalty programs help boost customer retention and increased spend, but also contribute to the bottom line by connecting the dots of customer behavior. Loyalty encourages customers to provide more information, ...

GDPR’s Primary Lesson: Companies Must Take Consumer Trust to a New Level

Even successful enterprises can expect to fall short unless they get a handle on all their customer data—including the consent to use it. With the implementation of the European Union's General Data Protecti...

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