Treasure Data Blog

What Is a Single Customer View (SCV)? And Why Should Marketers Care?

A Single Customer View (SCV)—also called Customer 360 View (C360) or Unified Customer View (UCV)—is a dashboard containing the customer data, including personally identifiable information, for a single pers...

Truly Data Driven: Should You be Data Driven or Data Conscious? (And a load of useful data resources)

Be data driven, or data conscious? What’s the #1 reason companies don’t use marketing analytics? Find out in Tom Treanor’s “Truly Data Driven” marketing newsletter, a roundup summarizing interesting n...

Part 1: What the Decline of IDFA Means for Marketers

Industry experts expect Apple will release iOS 14.5 any day now—and the IDFA (identifier for advertisers) will automatically be turned off. Find out what that means for marketers and campaign tracking....

Truly Data Driven: Practical applications of data (and do you need a data and analytics team?)

“Truly Data Driven,” a new newsletter, explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and resources centered around helping you become more dat...

CDPs: MarTech Panel & Report Reveal Post-Pandemic Trends in Digital Transformation

Less than half of large companies surveyed say they’re doing a good job of using data and handling digital transformation. A recent MarTech panel discusses how to handle digital transformation and thrive post...

Flawless Customer Data Orchestration: A Marketer’s Guide

Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. This article explains these processes, and discusses how the right Customer Data Platform (CDP) cho...

How to Preserve Customer Privacy in Data-Driven Marketing

Relevance and personalization aren't brand differentiators anymore—they're a minimum requirement. Consumers expect exceptional marketing experiences from every brand they interact with—and that requires lot...

February 26, 2021

How Millennials and Customer Data Are Changing the Car-Buying Experience

Customer Data and CDPs are uncovering interesting car-buying trends among millennials and other important automotive customer segments. Here’s how these insights are changing the car-buying experience....

February 23, 2021

How Retail Banks Use Personalization to Compete with Fintech Start-ups

Retail banks, under pressure from fintech and other competitors, are turning to customer data platforms (CDPs) to compete and develop new lines of business....

February 17, 2021

A Data-First, Customer-Driven Approach to Digital Transformation

Successful digital transformation amounts to finding new customers and delivering the right CX for each one. Here’s how to use customer data to achieve that....

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The new table stakes for CPG? CDPs, says Futurum Research Learn why