Enterprise Customer Data Platform - Treasure Data Blog - Part 16

UDP: A New Partitioning Strategy Accelerating CDP Analytic Workloads

In our company the customer’s data is stored in our proprietary storage system called PlazmaDB. This storage system is composed of PostgreSQL and Amazon S3. PostgreSQL is used to hold the metadata of the part...

Now Available: Adobe Launch Extension For Treasure Data

Prior to Adobe Summit 2018, our partners at Infield Digital built the first extension for Adobe Launch, the next-generation tag management solution. This extension enables brands to extend their tracking of use...

18 Marketing Experts Using Data Responsibly to Enhance the Customer Experience

In today's world, personalization is in high demand with 79% of consumers reporting that they will only engage with brands if their experience is personalized. Delivering that level of personalization isn't eas...

Surprising Results from a Hackathon

Once a year the team gets together in our Mountain View headquarters for two weeks, during which we try to do a variety of team activities and product discussions while hanging out together. One of the team act...

How We Make
Customer Support Seamless Using Treasure Data

In this blog post, I introduce another use case for the TCDP that seamlessly and efficiently improves our customer support. This is how we sync data between systems to enable the automatic triggers for support ...

How to Use Data to Expand the Lifetime Value of a Customer

CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack ...

Auto Marketers Improve the Customer Experience by Aligning Data

It's an experience that far too many of us are familiar with as part of the journey of purchasing and owning a vehicle: You visit an automaker's website to research vehicles, and get inundated with contacts fro...

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