• Treasure Data Blog
  • Learn
    • Overview
    • Why CDP
    • CDP Vendor Selection
    • Why Treasure Data
    • CDP vs DMP
    • CDP Academy
    • What is a CDP?
    • Customer Data Management
  • Solutions
    • Overview
    • CDP for Marketing
    • CDP for Service
    • CDP for Sales
    • Use Cases
  • Industries
    • Overview
    • Automotive
    • Retail
    • Financial Services
    • CPG
    • Entertainment & Media
    • Life Sciences
  • Customers
  • Platform
    • Overview
    • Technology
    • Consent and Privacy
    • Security
    • Treasure Boxes
    • Integrations
    • Open Source
  • Resources
    • Library
    • Case Studies
    • Guides & Cheatsheets
    • Whitepapers & Reports
    • Videos
    • Events & Webinars
    • CDP Academy
    • Documentation
    • API Developer Portal
    • CDP Training
    • Blog
    • Digital Shift OnDemand
  • Company
    • About Us
    • Press Releases
    • Partners
    • News
    • Careers
  • Request Demo

Customer Data Platform Blog for Industry Leaders

August 3, 2021

The CDP Industry Is Strong Post-pandemic: CDPI Update Reveals Record Growth

0
The Customer Data Platform Institute (CDPI) reports record growth in the CDP industry, with growth of established leaders, as well as 20 new entrants....
July 30, 2021

Customer Experience vs. User Experience, and How Customer Data Improves Both

0
Customer experience (CX) and user experience (UX) are intertwined yet distinct concepts. Understand the subtle differences, how each influences the other, and how customer data and CDPs help improve both....
July 28, 2021

The Difference Between First-party, Second-party and Third-party Data

0
We create great customer experiences when we understand our customers, and we understand our customers with the help of data. There are several types of customer and audience data, each with its own set of bene...
July 21, 2021

What is First-Party Data and Why Is It So Important?

0
Data helps you build great customer experiences. But not all data is the same. You can break data into three (and sometimes four) categories: first-party data, second- and third-party data, and the latest, zero...
July 20, 2021

Partner Spotlight: How Marketing Will Change in the Post-cookie, Post-IDFA World

0
Cookies and IDFAs for marketing will soon be obsolete. Karlsgate’s CEO explains how CDPs and Karlsgate help supply missing data. They discuss how to meet the emerging challenges for managing and connecting fi...
July 16, 2021

Truly Data Driven: Closed Loops, Customer Journeys and Trust

0
Edition 5 of the Truly Data Driven newsletter focuses on Customer Journey Mapping, Closed-Loop Analytics, Customer Trust and Loyalty, and the Hype of Customer Data Platforms....
July 13, 2021

Company Announcement: Treasure Data officially part of Softbank Vision Fund 2; Welcome Back Founding Leadership Team

0
We are thrilled to announce that Treasure Data is now officially part of Softbank Vision Fund 2! As previously communicated, Treasure Data was on track to separate from Arm to operate as an independent company....
July 13, 2021

What Is Customer Experience? Redefining CX

0
While the definition of customer experience (CX) is simple, managing it is anything but. Each CX at every touch point in the customer journey is a pass/fail test. Find out how changing consumer expectations are...
July 7, 2021

Building a Single Customer View in 5 Steps

0
A single customer view (SCV) helps businesses create profitable customer experiences, generate accurate and actionable insight, and offer reliable, relevant services no matter how a customer interacts with the ...
July 2, 2021

Partner Spotlight: How BitBang Helps Brands Achieve Data-driven Success

0
We talk with BitBang’s Andrea Bedeschi about winning the relevancy game with unified customer data and why customer data platforms (CDPs) are the ideal technology for building a compelling data strategy....
    81314151617181920243240

Treasure Data logo

Are you looking for a customer data platform that helps you optimize the customer experience? Treasure Data’s CDP brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

Request A Demo

Search the blog
Treasure Data

Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
Why Treasure Data?
Enterprise Customer Data Platforms for Dummies 2.0
futurum-sbb
Explore Featured Posts
  • Accelerate Your Customer Journey
  • Top Challenges of AI Deployment–And How to Overcome Them
  • Mapping the Customer Decision Journey To Improve Your Marketing
  • Connected Customer Data: A Golden Opportunity for Pharma Marketers
  • How to Get the Most Value From Your CDP Today–And Tomorrow
  • Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment
  • What’s a CDP? New Dummies Guide 2.0 Shows Enterprises How to Use Customer Data to Compete NOW
Browse categories
  • AI/ML
  • Automotive
  • Careers
  • CDP
  • CDP for Service
  • Company News
  • CPG
  • Customer Data
  • Customer Experience
  • Customer Journey Orchestration
  • Customers
  • Digital Transformation
  • Financial Services & Insurance
  • Horizontal/APAC
  • Horizontal/EMEA
  • Infographic
  • Integrations
  • Interviews
  • Life Sciences
  • Martech
  • Partners
  • Perspective
  • Perspective EMEA
  • Privacy & Security
  • Product News
  • Retail
  • Technology
  • Thought Leadership
  • Webinars

Get Treasure Data blogs, news, use cases, and platform capabilities.

Treasure Data respects your privacy.

Thank you for subscribing to our blog!

Privacy Policy | Cookie Policy

Copyright © 2023 Treasure Data, Inc. (or its affiliates). All rights reserved.