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May 20, 2019

How to Choose the Right CDP

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As businesses increasingly use customer data to personalize customer journeys, they're finding it takes a lot of AI, data-handling expertise, and sheer algorithmic and computational power to efficiently create ...
May 16, 2019

How Marketing Surprises Inspire New Product Marketing and Targeting

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When an invention comes into the world, no one can say for certain where it will end up. Just consider the humble QR code. Denso Wave, a Japanese company, created QR codes in 1994 to track vehicles and part...
May 14, 2019

Infographic: 50 Years of Gaming—What’s Next?

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From arcades to augmented reality, gaming has delivered surprising, exponential growth. And the next era—powered by 5G, AI, and gamer data—is expected to dwarf even the past explosive rise. We've outline...
May 9, 2019

5 Types of Ad Tech Marketers Need to Know

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Are you trying to figure out ad tech? For marketers who aren’t steeped in the field, it can be a challenging world to enter, as digital advertising has reached new heights of complexity. With the rise of prog...
May 7, 2019

New Forbes Report: Personalization Leaders Prosper, Learners Suffer

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Those blazing a trail with this new strategy say they’re already reaping the rewards, while the fortunes of those who lag behind are declining, according to the survey of marketing executives from 200 global ...
May 1, 2019

New Report Finds Enterprises Still Struggle to Provide One-to-One Personalization to Customers

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News Highlights: Only 21 percent of enterprises feel they are highly successful in their personalization efforts Forty percent report their customer personalization efforts have had a direct impact on m...
April 29, 2019

PARCO Fights the “Retailpocalypse” with Omnichannel Personalization

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“Data-driven company” is a title that many businesses long for. But PARCO Co. Ltd., which owns a chain of retail malls in Japan, has actually earned that title. It’s on the front lines of successful effor...
April 25, 2019

4 Key Trends for Retail Success in 2019 and Beyond

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Retail is undergoing a sea change. So it's no surprise that retailers and brands everywhere are seeking strategies to help them anticipate future changes and avoid being a casualty of industry disruption. As t...
April 24, 2019

10 Beautiful Views to Enjoy at the Gartner Marketing Symposium

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Expert advice, practical methodologies, and meaningful networking await you at the 2019 Gartner Marketing Symposium in San Diego. Each year, the conference features marketing leaders eager to share their insigh...
April 18, 2019

6 Gaming Trends to Watch Now: Get Ready for a Revolution

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Each decade since the 70s has seen monumental changes in video games, but everything thus far will be a blip compared to what's coming in the next few years. Recently at GDC, I shared my views about the factors...
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