Treasure Data Blog - Part 16

Can Omnichannel Personalization Save Retail? New Report Explores Progress

It's been called an apocalypse. Each time a retailer announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. But savvy retailers aren't going down without a fight. ...

What Marketers Need to Know About Omnichannel Customer Journeys & Experiences

Increasingly, retail business isn't all about the product—it's about the experience. Research suggests that customer experience will actually overtake price and product as the key differentiator by 2020, part...

What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help

Ever wonder why a campaign fizzled or a particular offer unexpectedly sent sales through the roof? It might be your data; if it's not clean or timely, it could be costing you money and customers or causing you ...

What’s the Difference? Customer Loyalty vs. Customer Retention

The swipe of a credit card and the delivery of a confirmation email does not mark the end of a customer-to-brand relationship. In fact, it's only the very beginning. Guiding your customers through a successful,...

CDP Buyer’s Guide: Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions

In this time of technology-driven disruption in every industry, companies are realizing that their competitive market position relies heavily on how well they can engage, service, and delight both prospects and...

5 Mobile-First Marketing Strategies to Win Customer Loyalty

What's turning retail personalization technology into a martech “must-have”? The first monster trend is mobile apps—because whether they're buying diapers, mascara, or chicken nuggets—consumers rely on ...

Omnichannel & Beyond: 18 Customer Experience Insights and Statistics

If customers walked down a single, predictable path on the way to making purchases, it would be easy to meet them along the way. But that's not how it works, which is why today's marketers look at the big pictu...

Forbes: How Much Is Customer Loyalty Worth? The Answer is Personal

The term “customer loyalty” gets tossed around boardrooms and bullpens cavalierly as an idea for improving profits. But according to a recent Forbes Insights survey of 200 senior executives at global compan...

3 Ways Retail Marketers Orchestrate Perfect Omnichannel Customer Experiences

Customer experience (CX) is the last, best way for retailers to differentiate from the competition. The other guy can almost always offer a slightly better deal, and it's hard to beat the convenience of having ...

7 Easy Ways to Improve Your Conversion Rate with Marketing Personalization

It's morning. Your alarm plays your favorite song. You reach for your phone, which brightens when you grab it. You check the notifications that came in overnight and the multitude of personal and work-related e...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why