Customer Data Platform Blog for Industry Leaders

November 23, 2020

Retail Holiday Guide 2020: Industry Perspectives

How’s COVID-19 changing retail and ecommerce holiday shopping? Some businesses use customer data platforms (CDPs) to predict demand and better understand customers and shifting holiday buying patterns. Here�...

November 18, 2020

A New Urgency: How CDPs Power Digital Transformation

Companies are using CDPs to accelerate the use of customer data throughout their organizations, both to cope with COVID and for personalization that leads to greater profits, efficiency, and customer loyalty....

November 16, 2020

Retail Holiday Guide 2020: How Data Can Help Retailers Prepare

How can retailers prepare for an unprecedented holiday shopping season? With access to information on intent, purchase and browsing history, available inventory, and more, it’s possible to provide next-level ...

November 12, 2020

Retail Holiday Guide 2020: Lessons Learned from Back-to-School Spending

Consumers demonstrated a willingness to spend during the back-to-school season. What lessons can be learned to help retailers prepare for an upcoming holiday shopping season that promises to be more competitive...

November 11, 2020

3 Ways to Use Customer Data & Contact Centers to Boost CLV, Clienteling

Retailers and brand managers might be missing these three ways to use customer data & CDPs to empower contact centers, improve clienteling and boost sales and CLV, says influencer Nicole Leinbach Rehyle....

November 10, 2020

Retail Holiday Guide 2020: A Very COVID Holiday Season

In the first of our Retail Holiday Guide 2020 blogs, we examine how different regions will address COVID-19 challenges, how consumers will split spending between online and offline channels, and how retailers c...

November 6, 2020

Is CDP Confusion Making You Miss Your Best Options for Data Security, Integration, and Scalability?

In an Advertiser Perceptions survey of customer data platform (CDP) experts and buyers, one company wins in security, scalability, ease-of-use, and integration, but still isn’t as famous as some of its multi-...

October 28, 2020

3 Ways Unified Customer Data Can Boost Clienteling Efforts

Too often retailers overlook clienteling as an option because of how much work it used to take. But technology such as Customer Data Platforms (CDPs) make clienteling scalable and profitable, says retail expert...

October 26, 2020

Treasure Data Named a ‘Strong Performer’ in Real-Time Interaction Management

Forrester Research says real-time interaction management “is personalization done right.” Find out which 13 vendors Forrester Research says “matter most,” and why Treasure Data Customer Data Platform (C...

October 22, 2020

Boost ROI, Find New Customers with CDP Insights & Data Analytics

New customer data platform (CDP) features help marketers understand changing customer behavior: easy-to-understand dashboards, new dashboards, enhanced segmentation and targeting, and a new insights engine....

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The new table stakes for CPG? CDPs, says Futurum Research Learn why