August 3, 2021The CDP Industry Is Strong Post-pandemic: CDPI Update Reveals Record Growth0The Customer Data Platform Institute (CDPI) reports record growth in the CDP industry, with growth of established leaders, as well as 20 new entrants....
July 30, 2021Customer Experience vs. User Experience, and How Customer Data Improves Both0Customer experience (CX) and user experience (UX) are intertwined yet distinct concepts. Understand the subtle differences, how each influences the other, and how customer data and CDPs help improve both....
July 28, 2021The Difference Between First-party, Second-party and Third-party Data0We create great customer experiences when we understand our customers, and we understand our customers with the help of data. There are several types of customer and audience data, each with its own set of bene...
July 21, 2021What is First-Party Data and Why Is It So Important?0Data helps you build great customer experiences. But not all data is the same. You can break data into three (and sometimes four) categories: first-party data, second- and third-party data, and the latest, zero...
July 20, 2021Partner Spotlight: How Marketing Will Change in the Post-cookie, Post-IDFA World0Cookies and IDFAs for marketing will soon be obsolete. Karlsgate’s CEO explains how CDPs and Karlsgate help supply missing data. They discuss how to meet the emerging challenges for managing and connecting fi...
July 16, 2021Truly Data Driven: Closed Loops, Customer Journeys and Trust0Edition 5 of the Truly Data Driven newsletter focuses on Customer Journey Mapping, Closed-Loop Analytics, Customer Trust and Loyalty, and the Hype of Customer Data Platforms....
July 13, 2021Company Announcement: Treasure Data officially part of Softbank Vision Fund 2; Welcome Back Founding Leadership Team0We are thrilled to announce that Treasure Data is now officially part of Softbank Vision Fund 2! As previously communicated, Treasure Data was on track to separate from Arm to operate as an independent company....
July 13, 2021What Is Customer Experience? Redefining CX0While the definition of customer experience (CX) is simple, managing it is anything but. Each CX at every touch point in the customer journey is a pass/fail test. Find out how changing consumer expectations are...
July 7, 2021Building a Single Customer View in 5 Steps0A single customer view (SCV) helps businesses create profitable customer experiences, generate accurate and actionable insight, and offer reliable, relevant services no matter how a customer interacts with the ...
July 2, 2021Partner Spotlight: How BitBang Helps Brands Achieve Data-driven Success0We talk with BitBang’s Andrea Bedeschi about winning the relevancy game with unified customer data and why customer data platforms (CDPs) are the ideal technology for building a compelling data strategy....