Enterprise Customer Data Platform - Treasure Data Blog - Part 32

January 27, 2016

Customer Highlight: Mobfox’s Path to Europe’s Largest Mobile Ad Platform

Mobfox: Europe's Largest Mobile Ad Platform Mobfox is Europe's largest mobile advertising service joined Matomy Media Group in 2014 as part of its European expansion. Founded in 2010, it integrates 20,000+ publishers and 30+ ad networks into a single platform to simplify mobile advertising for bot...

January 25, 2016

Graduate from Mixpanel: Funnel Analysis with SQL and R

This post is part one of a two part series. See part two here. What is Funnel Analysis? In a nutshell, funnel analysis allows you to follow a user through a series of self-defined events as well as, allowing you to calculate the given conversion rates between event to event. There are multiple way...

January 20, 2016

Webinar: How Microservices are Redefining Modern Application Architecture

Over the last year or so, two things have become clear: containers (or really, Docker) are becoming a building block of modern software architecture, and the ecosystem around containers is maturing quickly. Examples of this trend are: Docker-the-company's offerings, Google open-sourced Kubernetes, b...

December 29, 2015

So You Want to Be a Data Scientist? 5 Blogs to Read

It's been three years since Harvard Business Review made the claim that Data Science was “the sexiest job of the 21st century.” Since then, multiple other blogs and media have echoed this sentiment. Right around the time that the original article came out, I began my path as a data scientist. Th...

December 22, 2015

How Data Is Transforming Our Design

Earlier this year, I joined Treasure Data as the team's first UX Designer. I'm here to craft delightful experiences for data scientists, analysts, and fellow data lovers. Since its inception, Treasure Data's product strategy has been to roll with the punches by responding expertly to individual ...

November 17, 2015

Getting Direct, SQL Access to Your Mixpanel Data in 6 Easy Steps

I have a love hate relationship with Mixpanel. The love part is fairly obvious: Mixpanel allows users to create funnels with minimal technical integrations, and its visualization and reporting functionality have improved tremendously over the years. Interested in which campaign is performing best...

November 16, 2015

Postgres + Presto = Prestogres, My Nifty Hack for Putting Them Together

When I co-founded Treasure Data four years ago, our primary database was MySQL. Since then, I have grown to love “the other” open source RDBMS: PostgreSQL. There are many reasons to love PostgreSQL, and I plan to share my thoughts on Postgres' internals this week at PGConf 2015 Silicon Valley...

November 6, 2015

Spark Community By the Numbers: A Few Surprises

Without a doubt, Apache Spark is taking the data science world by storm. An open-source, in-memory distributed data processing engine that can run atop Hadoop, Cassandra, and others, Spark has become a welcomed addition to the data scientist toolbox. Growing in popularity, Spark is not without it...

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