Treasure Data Blog - Part 32

Get Marketing Data Requests off Your Back(log) With a Customer Data Platform

In this data economy, one of the busiest, most demanding jobs of all is that of Data Analyst. Is this you (or someone you care about)? The workload for data analysts can be crushing – and any way to offload s...

February 27, 2018

How to Create a Shortlist for Your Customer Data Platform Vendor Selection

Are you considering a customer data platform (CDP) to drive an improved customer experience, but find that you're overwhelmed with the list of vendors, technology terms and marketing promises? Ultimately your s...

February 22, 2018

GDPR is Approaching: Are You Ready for the Data Privacy Challenge?

It's coming. A new regulation in the European Union is about to change the way that your company needs to manage its customer data. Taking effect on May 25, the General Data Protection Regulation (GDPR) impo...

February 20, 2018

Treasure Data Debuts in Gartner MQ

To give some perspective, when we started this company back in 2011, one of our top priorities to accomplish was to be in a Gartner Magic Quadrant. Gartner Magic Quadrants have long been the gold standard in th...

February 16, 2018

Fueling Great Customer Experience with Data

Ever experienced this? You're already logged in and shopping on your favorite ecommerce site but they make you log in again to check out. You get discount flight emails from your airline miles club but t...

February 8, 2018

Make Your Customer Data Platform a Corporate Asset

3 rules to help you not build yet another customer data silo. Who “owns” the customer experience? For companies like yours – seeking to deliver outcomes that keep customers engaged and loyal – few q...

February 6, 2018

Feed Social Data into your Customer Experience Strategy

Social media is a powerful tool in digital marketing. As companies continue to scramble to shape and iterate their respective marketing strategies to promote a personalized customer experience, social media rem...

January 31, 2018

Top Ten CDP Checklist for an Enterprise Customer Data Platform

There's plenty of excitement among marketers today about customer data platforms. So we've put together the ten most essential functions of an enterprise-grade customer data platform to help simplify the must-h...

January 26, 2018

Webinar Recap: Harnessing Data for Better Customer Experience and Company Success

The top 3 takeaways from our webinar “Harnessing Your Data for Better Customer Success.” Are you one of the many businesses seeking to improve the customer experience, but find that you can't effectively...

January 23, 2018

Using Customer Data to Inform Product Enhancements

Many exciting marketing advancements are possible today with the adept use of customer data to create a frictionless buying journey. But marketing people aren't the only ones having fun at the data party. Produ...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why