Treasure Data Blog - Part 32

How Treasure Data Can Make Google Analytics Even More Powerful

As data analytic tools go, Google Analytics is well known as a provider of an abundance of information for marketers. One of the most recognizable analytics platforms, the tool is used in one way or another by ...

App Annie or Apptopia? 3 factors you need to consider

Mobile is the Mortal Kombat of digital marketing. He who controls the precious real estate of the mobile home screen controls the app universe. Apptopia and App Annie were created to help companies duke it out ...

Expert Interview Series: John Suarez of CVM Solutions on Supply Chain Diversity

John Suarez is the Marketing Manager of CVM Solutions, a premier provider of supplier diversity solutions, where he handles the brand image, advertising strategy, public relations and marketing processes. We...

3 Reasons Treasure Data’s CDP goes great with Eyeota for Audience Data

Successful digital advertising is about getting the right message in front of the right audience for your product or service. Having the right audience data platform solves this problem. Right? Well, it’s alm...

How to Get the Most from TUNE Marketing Analytics

In today's highly competitive mobile app market, being slow is death. In order to get ahead, you must know what your customers want and need before your competitors do. Being able to respond quickly and efficie...

Retailer Laying the Foundation for Growth, Machine Learning and Futuristic Homes

A global retailer known for minimalist homeware is now expanding beyond its 650+ store locations to sell prefabricated, 98 square foot “huts.” It wouldn't be possible for them to push the frontiers of fu...

How Subaru Races Alongside Tesla, Porsche and Ferrari

With a lineup of only seven cars, Subaru may not be the biggest automaker. But brand-wise? It's one of the best, with numerous accolades: “Best Overall Brand” “Most Trusted Brand” “Best Pe...

Innovation vs Security? Get the Best of Both Worlds with Treasure Data

In order to thrive, companies must introduce new technologies and innovate. Yet, 80% of organizations believe that security issues are impeding innovation and 37% believe that data security is the culprit. From...

Wish to Become the #1 Shopping App? Use Treasure Data

The #1 shopping app on iOS and Android in the US is not Amazon. It’s Wish.com. How did this startup founded in 2011 become the leading mobile e-commerce platform in North America and Europe?......

Customer Data Platform: Is It About Marketer Control or Data Access?

Over at Customer Data Platform (CDP) Institute, David Raab raised an interesting point: Does a CDP need to be “marketer-controlled”? His argument against the very definition he coined comes down to two poin...

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