Customer Data Platform Blog for Industry Leaders

December 27, 2019

Which American Cities Have the Most Smart Homes? The Answer, According to Zillow

Whether you are talking about voice-activated thermostats or refrigerators that update your grocery list—how common are “smart homes” and which parts of the country are adopting this technology fastest?...

December 23, 2019

Games People Pay: How Data Enrichment Boosts Gaming & Entertainment Revenue

Data enrichment—powered by a customer data platform (CDP)—helps gaming companies improve revenues 3 ways: refining pricing strategies, segmenting players based on customer data, and prioritizing new feature...

December 19, 2019

New Year, New Marketing: 5 New Easy-Add Treasure Boxes for the CMO in Your Life

We’re excited to introduce Treasure Boxes—a brand new solutions library of pre-built code, components, visualizations, and applications ready for deployment with our enterprise Customer Data Platform (CDP)....

December 12, 2019

How to Make Your Marketing Emails Undeletable with Customer Data

Wonder how to make your marketing emails undeletable? As consumer expectations keep rising, sending hyper-personalized communications based on customer data is one of the best ways to delight your customers....

December 9, 2019

Interview with Sarah Evans on combining marketing and PR tactics for maximum impact

What is the biggest change transforming PR and marketing? It might just be the easy availability of data, something Sarah Evans, a recognized expert in PR and marketing, says is “both exciting and scary.”...

December 4, 2019

Omnichannel Personalization Stats for B2C Marketers

If you’re like most B2C marketers, the question is no longer, “Why omnichannel marketing?” You’ve probably already embraced the idea of data-driven marketing. Now the question is how to get the data you...

December 2, 2019

Interview with Top 100 Social Media Influencer, CEO, Analyst, Writer, and Consultant for Social Magnets

Marketing has a rhythm, a cadence. If done right, each tactic hits the notes needed to evoke emotion and inspire action in the audience. But if your timing is off, or your messages don’t resonate, people will...

November 25, 2019

6 Marketing Experts Share Their Mentors’ Best Career Advice

Marketing Mentors: Here’s the world’s best career advice for marketers and businesspeople, according to top marketers Shep Hyken, Ross Quintana, Stephanie Thum, Mellissah Smith, Marsha Collier, and Chris Pe...

November 20, 2019

New Microtransaction Data: Tricked-Out Gamers—Ready to Play and Pay

A new survey of nearly 1,000 gamers explores microtransactions—revealing what types of downloadable content gamers are most motivated to buy and how much they spend. Read the highlights and get the full repor...

November 18, 2019

A Q&A with Tom Pick: What B2B Marketers Should Stop Doing Right Now

B2B buyers are looking for authentic brand experiences. So we asked B2B marketing expert Tom Pick to share tips and strategies for marketers striving to connect with customers and outpace the competition....

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