Customer Data Platform Blog for Industry Leaders

October 14, 2019

Forrester TEI on CDP ROI: How a Customer Data Platform Paid Off in 4 Industries

A new study from Forrester Consulting on the benefits of Customer Data Platforms (CDP) makes it easier to understand CDP ROI and its benefits, including increased sales & higher CLV....

October 8, 2019

AI vs. Human Customer Service: When Do Consumers Prefer a Bot?

We asked 1,000 U.S. consumers when they prefer the human touch in customer experience—and when they prefer to avoid it. The results are surprising and point to a divided public opinion....

October 7, 2019

Interview with bestselling author, keynote speaker and Chief Amazement Officer of Shepard Presentations

What level of customer experience does your business aspire to achieve? I think we can all agree that anything below “good” is inadequate. But even “good” isn't good enough for consumers. To really i...

October 3, 2019

What Makes Gamers Stay? MobilityWare Uses CDP and Predictive Scoring for Answers

If you've ever played games on your phone, chances are you've played a MobilityWare game—either its flagship Solitaire or any of the many other games the company offers, such as BlackJack, Spider, or Jigs...

September 25, 2019

Want to Update Products or Revolutionize an Industry? Just Add Customer Data

Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime, before the technology becomes generally available and accepted everywhere? The answe...

September 19, 2019

Marketing to Millennials, Gen Z: 6 Experience-based Strategies for CMOs

For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. Seventy-five million strong, Millennials make up nearly a quarter of the total U.S. population and a who...

September 17, 2019

How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you'll miss a critical feature that makes the difference between a good ...

September 12, 2019

How to Level Up Your Marketing Data Analytics Capacity

For marketers, customer data is like water: It's crucial for life, it's everywhere, and if you're not careful you can drown in it. Customer data is also what makes the entire modern marketing mission possible....

September 10, 2019

From BOPUS to MOPUS: What the Rise of In-Store Pickup Means for Retail

How can retailers with brick-and-mortar stores compete in the age of Amazon? Increasingly, Buy Online, Pick Up in Store (BOPUS)—sometimes abbreviated BOPUIS or BOPIS—has become a compelling answer to this a...

September 5, 2019

eTail East 2019: What You Missed If You Left Early

Did you miss some of the most interesting talks of eTail East 2019? The expo floor closed down Wednesday night, but Thursday's talks were among the most interesting of the show. The eTail presenters covered dis...

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