Customer Data Platform Blog for Industry Leaders

September 18, 2018

Attention Automakers: Take Control of Your Data with a CDP

To stay competitive in an industry that's being disrupted by changing consumer behaviors, new technologies, and new markets, data is more important than ever. Enter CDP for automotive. Before the Internet, you...

September 13, 2018

Why Retailers Need to Focus on Omni-channel Experience

The Death of Retail: Fact or Fiction? It’s hard to get a handle on what exactly is going on in the retail world. Store closings and bankruptcies have been dominating the headlines for well over a year. Toys ...

September 11, 2018

The Success of Your Cross-sell / Upsell Strategy Relies on Customer Data

Increasing Share of Wallet Through Cross-Sell and Upsell This is the third post in our blog series on the Fundamentals of Disruptive Marketing, which explores how technology and innovation are combining to inc...

September 6, 2018

How to Implement a Customer Data Platform (CDP)

Three ways to increase the effectiveness of your enterprise CDP implementation. The technology everyone's talking about is the enterprise customer data platform (CDP), a marketing-controlled, data unificatio...

September 4, 2018

Customer Data Platforms (CDP) for B2B

Selling to other businesses is complicated — an enterprise customer data platform (CDP) can make it a whole lot easier. While enterprise customer data platforms (CDPs) have roots in the consumer world, the...

August 30, 2018

Meeting the Data Analytics Skills Challenge

Today the amount of customer data available has reached almost unimaginable heights. With billions of data points at their fingertips, companies are faced with the challenge of knowing what to do with it.....

August 28, 2018

4 Challenges Marketers Face Moving from Segmentation to (More Effective) Lookalike Audiences

This is post #2 in the The Fundamentals of Disruptive Marketing blog series that examines how the rise of the Customer Data Platform is helping to usher in new marketing strategies and practices driving disrupt...

August 23, 2018

Back to School Again? Customer Data Platforms (CDPs) for Retail Help Change the Game

Retailers know that back-to-school shopping is still a big deal. In fact, it is the second biggest shopping season of the year, following only the winter holidays in terms of total revenue. This year, according...

August 21, 2018

Fundamentals of Disruptive Marketing: Predicting and Minimizing Churn

The Fundamentals of Disruptive Marketing is a blog series that examines how the rise of the Customer Data Platform is helping to usher in new marketing strategies and practices driving disruption across industr...

August 16, 2018

The Potential of IoT Data in Marketing: Words of Wisdom from 9 Industry Thought Leaders

It’s the age of data—lots of data. And marketers know that data holds the key to unlocking the hearts and minds of their customers and prospects. After all, as consumer expectations for better on-demand, .....

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The new table stakes for CPG? CDPs, says Futurum Research Learn why