Automotive - Treasure Data Blog

Automotive

Customer Data Answers National Auto Dealers’ Big Questions & Show Sales Gains

Auto dealerships and national auto brands are increasingly using customer data platforms (CDPs) to understand customer behavior, and the CDPs are getting great results, reducing ad spend & boosting conversion....

February 25, 2022

The Global Chip Shortage: A Decisive Moment for OEMs

The global chip shortage is an issue of supply and demand. With limited chips to power features needed to produce new cars, OEMs must figure out how to meet rising demand. Can data help OEMs plan strategically?...

January 5, 2022

What is AWS for Automotive, and How Will CDPs Fuel 2022 Digital Acceleration?

Experts say auto industry digital transformation will continue in 2022. Here’s how customer data platforms (CDPs) and the new AWS for Automotive are fueling this trend. Case studies: Subaru and Maruti Suzuki....

November 11, 2021

Redefining the Automotive Industry Through Customer Centricity

Recently at Digital Shift and Reuters Automotive 2021, industry leaders like Stellantis, Hyundai, and TrueCar shared how they’ve shifted gears to focus on customer centricity and delivering a highly personali...

October 26, 2021

[Infographic] Hey, Auto Makers and Dealerships, Are You Stuck in the Digital Slow Lane?

Better understand how car companies like Subaru and Maruti Suzuki use proven martech to accelerate both near-term profits and long-term digital transformation—to become truly data-driven, customer-first auto ...

August 27, 2021

How Auto Firms Use CDPs & Data to Fuel Car Sales

Automakers & dealerships such as Subaru and Maruti Suzuki are using customer data platforms (CDPs) to personalize customer experiences, see who’s a serious prospect, and close more sales and add-on deals....

Auto CMOs Talk Personalized CX at Reuters Event

How has the pandemic shifted priorities for automakers? And how has it changed expectations among buyers, especially millennials? Automotive CMOs discussed this and personalized CX at the recent Reuters Automot...

February 26, 2021

How Millennials and Customer Data Are Changing the Car-Buying Experience

Customer Data and CDPs are uncovering interesting car-buying trends among millennials and other important automotive customer segments. Here’s how these insights are changing the car-buying experience....

January 14, 2021

Frost & Sullivan Auto Industry Research: Where Do We Go from Here?

New Frost & Sullivan research based on interviews with auto executives suggests Customer Data Platforms (CDPs) can help the auto industry move forward in 2021 by giving automakers and dealerships a better under...

January 7, 2021

The Auto Industry, CDPs & the New Car Buying Experience

Long before the pandemic, the automotive industry was already looking down the road of widespread disruption. How can the entire multifaceted auto industry benefit from a fundamental shift in the car-buying pro...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why