Automotive - Treasure Data Blog

Automotive - Treasure Data Blog

Automotive

August 27, 2021

How Auto Firms Use CDPs & Data to Fuel Car Sales

Automakers & dealerships such as Subaru and Maruti Suzuki are using customer data platforms (CDPs) to personalize customer experiences, see who’s a serious prospect, and close more sales and add-on deals....

Auto CMOs Talk Personalized CX at Reuters Event

How has the pandemic shifted priorities for automakers? And how has it changed expectations among buyers, especially millennials? Automotive CMOs discussed this and personalized CX at the recent Reuters Automot...

February 26, 2021

How Millennials and Customer Data Are Changing the Car-Buying Experience

Customer Data and CDPs are uncovering interesting car-buying trends among millennials and other important automotive customer segments. Here’s how these insights are changing the car-buying experience....

January 14, 2021

Frost & Sullivan Auto Industry Research: Where Do We Go from Here?

New Frost & Sullivan research based on interviews with auto executives suggests Customer Data Platforms (CDPs) can help the auto industry move forward in 2021 by giving automakers and dealerships a better under...

January 7, 2021

The Auto Industry, CDPs & the New Car Buying Experience

Long before the pandemic, the automotive industry was already looking down the road of widespread disruption. How can the entire multifaceted auto industry benefit from a fundamental shift in the car-buying pro...

December 10, 2020

Auto Industry Insights—How to Deliver the Ultimate Customer Experience

How can your business build experiences that will win customers, now and tomorrow? Here are five key takeaways from automotive leaders—and a glimpse at an industry shifting toward seamless, customer-centric d...

August 24, 2020

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

How is a global pandemic accelerating the auto industry’s digital transformation and what obstacles are still ahead? To find out, Winterberry Group interviewed more than 30 automotive marketers from global br...

The new table stakes for CPG? CDPs, says Futurum Research Learn why