January 24, 2023Connected Customer Data: A Golden Opportunity for Pharma Marketers0Learn how pharma companies can use data to elevate real-time clinical decision making and to sharpen connections with clients to drive better patient outcomes....
September 20, 2022CDPs vs. CRMs: Understanding the Pharma Marketing Tech Stack0Both CRMs and CDPs can be a source of data insight for pharma marketers. So, what’s the difference, and how do they work together in the tech stack?...
August 19, 2022Using a CDP to Deliver Connected Healthcare Provider Experiences0Pharma brands can use a CDP to unify their data, create personalized outreach, and improve the effectiveness of their sales, marketing, and customer service teams....
July 28, 2022Making Data Work by Delivering Relevant Content to HCPs0Learn how data-driven suppression tactics can improve the relevancy of pharma marketing to healthcare providers....
June 8, 2022Find Your Inner Data and Take Precision Marketing to the Next Level0This article was originally published in Pharmaphorum on May 24, 2022. Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance. But sizeab...