Life Sciences
CDPs vs. CRMs: Understanding the Pharma Marketing Tech Stack
0Both CRMs and CDPs can be a source of data insight for pharma marketers. So, what’s the difference, and how do they work together in the tech stack?...
Using a CDP to Deliver Connected Healthcare Provider Experiences
0Pharma brands can use a CDP to unify their data, create personalized outreach, and improve the effectiveness of their sales, marketing, and customer service teams....
Making Data Work by Delivering Relevant Content to HCPs
0Learn how data-driven suppression tactics can improve the relevancy of pharma marketing to healthcare providers....
Find Your Inner Data and Take Precision Marketing to the Next Level
0This article was originally published in Pharmaphorum on May 24, 2022.
Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance. But sizeab...