CPG
How CPG Brands Can Master the Art of Decision-making With Connected Data
0CPG industry experts weigh in on how brands can unlock the power of data to better understand their customers and drive better business decisions....
Connected CX: Defining the New Customer Era with Data
0Connected CX goes beyond customer acquisition. As CPG companies create transformation plans, here's how they can look at the entire customer experience....
CDP Use Cases: Unlock Your CPG’s Growth Potential with Customer Data
0It’s important to understand the CPG use cases that drive the most value from your CDP investment. Discover what's possible with Customer Data Cloud....
CPG Brands and the Rising Cost of Living
0With the rising cost of living, everything from profits to brand loyalty is on the line for CPG brands. Learn how they can use data insights to understand shopper behavior and stay ahead of the curve....
CPG Analytics: A Quick-start Guide
0How are CPG companies accelerating digital transformation? Customer data platforms (CDPs) & CPG analytics are closing data gaps that have long been industry barriers to understanding consumers. The result? More...
How Customer Data Helps CPGs Become Authentically Sustainable
0Up until recently, without the benefit of customer data, it was easy for CPG companies to miss a shift in consumer preferences. They lacked a deep understanding of consumers—and that’s where Customer Data P...
Gen Z Marketing: Move Beyond ‘Omnichannel’ to Personalized CX ‘Multi-Experiences’
0For Gen Z, there is no distinction between the digital and physical worlds. Marketing to this constantly connected generation requires data-driven, personalized CX and a detailed single customer view (SCV) to d...
You Don’t Abandon a Profitable Ship: Personalization Drives Profits, Despite Naysayers
0Personalization has naysayers. But global companies such as Wish and AB InBev use CDP-driven customer personalization profitably, making it hard not to consider adopting it as a proven, efficient strategy for e...
CPGs, Can You Handle the Truth? Meeting the SCV Challenge
0CPG companies get too little retail customer data to discern customer intent. The right CDP integrates your fragmented, incomplete data into single customer views (SCVs) for better segmentation, personalized CX...
Brands, How Do You Love Me? Please Personalize the Ways
0You’ve built a foundation of trust, now you need to take your consumer relationships to the next level. What’s the secret to winning customer loyalty? Just like in a real relationship, you need to truly kno...