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How Food & Beverage Brands Can Build Customer Loyalty By Leveraging Data

Research from WBR Insights reveals how food & beverage brands can build loyalty and deliver personalized experiences and lasting value through the use of customer data....

February 14, 2023

How CPG Brands Can Master the Art of Decision-making With Connected Data

CPG industry experts weigh in on how brands can unlock the power of data to better understand their customers and drive better business decisions....

January 30, 2023

Connected CX: Defining the New Customer Era with Data

Connected CX goes beyond customer acquisition. As CPG companies create transformation plans, here's how they can look at the entire customer experience....

January 26, 2023

CDP Use Cases: Unlock Your CPG’s Growth Potential with Customer Data

It’s important to understand the CPG use cases that drive the most value from your CDP investment. Discover what's possible with Customer Data Cloud....

August 31, 2022

CPG Brands and the Rising Cost of Living

With the rising cost of living, everything from profits to brand loyalty is on the line for CPG brands. Learn how they can use data insights to understand shopper behavior and stay ahead of the curve....

September 29, 2021

CPG Analytics: A Quick-start Guide

How are CPG companies accelerating digital transformation? Customer data platforms (CDPs) & CPG analytics are closing data gaps that have long been industry barriers to understanding consumers. The result? More...

How Customer Data Helps CPGs Become Authentically Sustainable

Up until recently, without the benefit of customer data, it was easy for CPG companies to miss a shift in consumer preferences. They lacked a deep understanding of consumers—and that’s where Customer Data P...

Gen Z Marketing: Move Beyond ‘Omnichannel’ to Personalized CX ‘Multi-Experiences’

For Gen Z, there is no distinction between the digital and physical worlds. Marketing to this constantly connected generation requires data-driven, personalized CX and a detailed single customer view (SCV) to d...

You Don’t Abandon a Profitable Ship: Personalization Drives Profits, Despite Naysayers

Personalization has naysayers. But global companies such as Wish and AB InBev use CDP-driven customer personalization profitably, making it hard not to consider adopting it as a proven, efficient strategy for e...

CPGs, Can You Handle the Truth? Meeting the SCV Challenge

CPG companies get too little retail customer data to discern customer intent. The right CDP integrates your fragmented, incomplete data into single customer views (SCVs) for better segmentation, personalized CX...

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