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CPG Category

December 3, 2020

CPG Brands: Use CDPs to Get the Customer Data You Need for DTC Success

CPG companies have long found it hard to get detailed customer data. Now, customer data platforms (CDPs) are changing that, helping CPGs get individual behavioral data and insights—and opening direct-to-consu...

December 2, 2020

CPG Bytes—A New Treasure Data Video Series

You may have noticed a sharp increase in stories pertaining to CPG brands since the pandemic began. Our new short-video series—“CPG Bytes”—will help you focus on the CPG industry news and insights that ...

October 15, 2020

Personalization on Tap: How the Beverage Industry Turns Data Into Profits

For beverage brands, staying top of mind—and in customers’ shopping carts—amidst a proliferation of choices has never been more challenging. Paying close attention to consumer preferences can pay off for ...

September 30, 2020

COVID-19 Accelerates Digital Transformation & Growing Customer Data Importance

In a recent fireside chat, we discussed digital transformation with two industry thought leaders—Lucas Borgas from Anheuser-Busch InBev, and Stephano Fanfarillo, from the Boston Consulting Group (BCG). We’v...

September 23, 2020

Need to Shift Your CPG Strategy? 3 Ways to Maximize CPG ROI

CPG brands are adjusting to changing consumer needs—and speed matters for companies that want to stay relevant. Here are three Customer Data Platform (CDP) initiatives that can help CPGs maximize ROI and conn...

September 18, 2020

How Customer Data Platforms Future-Proof the CPG Industry: 3 Aspirational Goals to Consider

How can you be sure your technology investments are future-proof? One approach: start with your company’s aspirational goals and make sure your investments can help—not hinder—meeting them....

September 10, 2020

The Best RFP for CPG Manufacturers Choosing a Customer Data Platform (CDP)

CPG manufacturers are making big investments to leverage customer data. This ready-to-use CDP RFP template—with more than 200 questions—is designed to get you the answers you need to pick the right CDP for ...

August 27, 2020

Customer Data Analytics and Insights Key to Post-Pandemic CPG Success

Survey: CPG companies are investing in data analytics and customer data platforms (CDPs) to track rapidly changing consumer habits & supply chains. Those that do could be in a better position to thrive post-COV...

August 21, 2020

Why DTC Is The Next Step For CPG Brands

The consumer packaged goods (CPG) industry has reached a critical decision point. CPG brands must expand their traditional B2B2C business model and invest in DTC models or risk losing relevancy and their compet...

3 CPG Companies Embracing DTC and Customer Data

Companies who sell all kinds of products—from razors to mattresses—have gotten into the DTC game. In recent months, with shoppers avoiding supermarkets and drugstores, large brands like PepsiCo, Coca-Cola, ...

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