CPG - Treasure Data Blog

CPG - Treasure Data Blog

CPG

How Customer Data Helps CPGs Become Authentically Sustainable

Up until recently, without the benefit of customer data, it was easy for CPG companies to miss a shift in consumer preferences. They lacked a deep understanding of consumers—and that’s where Customer Data P...

Gen Z Marketing: Move Beyond ‘Omnichannel’ to Personalized CX ‘Multi-Experiences’

For Gen Z, there is no distinction between the digital and physical worlds. Marketing to this constantly connected generation requires data-driven, personalized CX and a detailed single customer view (SCV) to d...

You Don’t Abandon a Profitable Ship: Personalization Drives Profits, Despite Naysayers

Personalization has naysayers. But global companies such as Wish and AB InBev use CDP-driven customer personalization profitably, making it hard not to consider adopting it as a proven, efficient strategy for e...

CPGs, Can You Handle the Truth? Meeting the SCV Challenge

CPG companies get too little retail customer data to discern customer intent. The right CDP integrates your fragmented, incomplete data into single customer views (SCVs) for better segmentation, personalized CX...

Brands, How Do You Love Me? Please Personalize the Ways

You’ve built a foundation of trust, now you need to take your consumer relationships to the next level. What’s the secret to winning customer loyalty? Just like in a real relationship, you need to truly kno...

Hey Brands, What Are You Doing with My Data?

Want to win consumer trust? Start with data privacy. Brands that treat data privacy as more than a compliance issue create an opportunity to win customer loyalty and stand out from the competition....

Pardon the Interruption, This Message Brought to You by the CPG Industry

Digital media promised brands could deliver personalized and relevant content at the most appropriate time. Instead of being disruptive, brands could provide value. Years into the digital era, is this actually ...

CPG Brand Loyalty: ‘I’m not dead yet!’

What does a need to travel light and the discovery of wool-made business attire have to do with how CPG brands can gain emotionally loyal consumers? Find out in the latest blog from CPG industry expert David Mc...

CPG Brands: Is Customer Loyalty Dead, or ‘Just Restin’?

The pandemic has caused consumers to reconsider their brand loyalties. But data-driven marketers might ask, “How much brand-switching was caused by supply and distribution issues, not customer preferences?”...

December 3, 2020

CPG Brands: Use CDPs to Get the Customer Data You Need for DTC Success

CPG companies have long found it hard to get detailed customer data. Now, customer data platforms (CDPs) are changing that, helping CPGs get individual behavioral data and insights—and opening direct-to-consu...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why