Customer Data
Data Warehouse Platform vs. Customer Data Platform
0By working together, a data warehouse platform and a customer data platform can help maximize the value of a company's data assets....
Impending Boom: The Customer Data Platform Market Sees More Growth Ahead
0The customer data platform market is driven by businesses' need for a modern data solution in an increasingly digitized environment....
Customer Data Platform Evaluation: A How-To Guide
0Check out these features when evaluating customer data platforms: omnichannel data collection, customer profile unification, and user-friendliness....
How To Activate the Customer Insights Process Successfully
0Brands can build a customer insights process by developing a dedicated team and choosing the right customer insights platform to drive results....
Top Customer Data Platform Benefits Your Company Needs
0Top customer data platform benefits include customer profile unification and a robust customer data foundation for deriving actionable insights....
Customer Relationship Data Management Tool for Analysis and Planning
0A CDP is a better customer relationship data management and analysis solution than CRM due to centralized storage and integrated analytical capabilities....
Customer Data Platform vs Data Lake: How to Choose Your Best Option
0The benefits of a customer data platform over data lakes include centralized data access, real-time analysis, and faster activation....
How Understanding the Customer Data Management Lifecycle Improves Customer Loyalty
0Understanding the customer data management lifecycle is key to improving customer experience and increasing loyalty....
How to Use Customer Insights Metrics More Effectively
0A CDP empowers brands to make customer insights metrics actionable for customer acquisition, CX improvement, churn reduction, and more....
Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed
0A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement....