Customer Data - Treasure Data Blog

Customer Data

Weighing Customer Insights vs Market Research to Optimize Marketing Results

Companies use both market research and customer insights to inform their business decisions and improve their bottom lines. Though similar, they contribute different values to businesses seeking to optimize mar...

January 6, 2022

Top 5 Customer Data Trends for 2022

The top 5 hottest data-driven marketing trends of 2021 and 2022 include continuing interest in how customer data and CDPs help navigate turbulent times. Here’s what business leaders are thinking about as we m...

December 22, 2021

[New Report] Customer Data Maturity: Strategies, Capabilities & Trends

Treasure Data’s new survey report identifies strategies, capabilities, and trends related to customer data management. Companies are undoubtedly dedicated to leveraging customer data, but the process is still...

October 28, 2021

Digital Shift: Top Execs Say Customer Data Changes Everything

Adweek’s Digital Shift: Top execs of Kellogg’s, Stellantis, AB InBev, Hyundai & TrueCar explain how CDP-led digital transformation & strategic use of customer data are absolutely critical to their businesse...

October 19, 2021

How Data Helps Marketers Win in Key Customer Moments

The Digital Shift, Live Virtual Event: Top marketers and expert analysts share how to future-proof your tech stack, take advantage of first-party data opportunities, and deliver seamless personalized experience...

October 5, 2021

How a CDP Helped U.S. Soccer Create a Unified Customer Experience

This is the story of how U.S. Soccer used a customer data platform to personalize each fan’s customer experience, maximize customer engagement, and boost customer lifetime value (CLV). The fans loved it....

September 17, 2021

Gartner Marketing Symposium 2021: How ‘Data Gravity’ Helps Brands Draw Customers

Gartner Marketing Symposium 2021: Treasure Data co-founder Kazuki Ota explains how to use customer ‘data gravity’ in your marketing efforts and beyond to attract customers and grow your business....

August 31, 2021

3 Steps to Solving the Challenge of Personalization with a CDP

Find out how Treasure Data CDP simplifies real-time personalization in three steps. In this article, we take a deep dive into audience management, customer journey orchestration, and multi-channel messaging....

The Difference Between First-party, Second-party and Third-party Data

We create great customer experiences when we understand our customers, and we understand our customers with the help of data. There are several types of customer and audience data, each with its own set of bene...

Building a Single Customer View in 5 Steps

A single customer view (SCV) helps businesses create profitable customer experiences, generate accurate and actionable insight, and offer reliable, relevant services no matter how a customer interacts with the ...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why