Customer Data
Top Customer Data Platform Benefits Your Company Needs
0Top customer data platform benefits include customer profile unification and a robust customer data foundation for deriving actionable insights....
Customer Relationship Data Management Tool for Analysis and Planning
0A CDP is a better customer relationship data management and analysis solution than CRM due to centralized storage and integrated analytical capabilities....
Customer Data Platform vs Data Lake: How to Choose Your Best Option
0The benefits of a customer data platform over data lakes include centralized data access, real-time analysis, and faster activation....
How Understanding the Customer Data Management Lifecycle Improves Customer Loyalty
0Understanding the customer data management lifecycle is key to improving customer experience and increasing loyalty....
How to Use Customer Insights Metrics More Effectively
0A CDP empowers brands to make customer insights metrics actionable for customer acquisition, CX improvement, churn reduction, and more....
Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed
0A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement....
Biggest Customer Data Platform Challenges—And How To Solve Them
0Customer data platform challenges include an inability to scale, difficulty extracting data from sources, and failure to deliver actionable insights....
Top 4 Customer Data Management Fundamentals That You Are Probably Overlooking
0Businesses still rely on enduring customer data management fundamentals like data security, redundancy reduction, usability, and data consolidation....
Comparing Customer Data Platforms vs. Marketing Automation For Improving the Customer Experience
0Gain deeper customer insights with a customer data platform vs. marketing automation to create more personalized CX strategies for your business....
Why You Need a Consumer Data Privacy Policy
0Consumer privacy compliance continues to become more complicated for businesses as more states introduce state-specific privacy laws. In fact, according to a study by the Information Technology and Innovation F...