February 3, 2023Data Warehouse Platform vs. Customer Data Platform0By working together, a data warehouse platform and a customer data platform can help maximize the value of a company's data assets....
January 27, 2023Impending Boom: The Customer Data Platform Market Sees More Growth Ahead0The customer data platform market is driven by businesses' need for a modern data solution in an increasingly digitized environment....
January 2, 2023Customer Data Platform Evaluation: A How-To Guide0Check out these features when evaluating customer data platforms: omnichannel data collection, customer profile unification, and user-friendliness....
October 31, 2022How To Activate the Customer Insights Process Successfully0Brands can build a customer insights process by developing a dedicated team and choosing the right customer insights platform to drive results....
September 8, 2022Top Customer Data Platform Benefits Your Company Needs0Top customer data platform benefits include customer profile unification and a robust customer data foundation for deriving actionable insights....
August 23, 2022Customer Relationship Data Management Tool for Analysis and Planning0A CDP is a better customer relationship data management and analysis solution than CRM due to centralized storage and integrated analytical capabilities....
August 11, 2022Customer Data Platform vs Data Lake: How to Choose Your Best Option0The benefits of a customer data platform over data lakes include centralized data access, real-time analysis, and faster activation....
August 9, 2022How Understanding the Customer Data Management Lifecycle Improves Customer Loyalty0Understanding the customer data management lifecycle is key to improving customer experience and increasing loyalty....
July 5, 2022How to Use Customer Insights Metrics More Effectively0A CDP empowers brands to make customer insights metrics actionable for customer acquisition, CX improvement, churn reduction, and more....
June 21, 2022Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed0A CDP platform has the capacity to combine CDM and BI tools that unify siloed data to build customer profiles, manage interactions, and improve engagement....