Privacy & Security - Treasure Data Blog

Privacy & Security Category

If Your Approach to Data Privacy Is the Bare Minimum, You’re Doing it Wrong—Here’s Why

Forrester Research Principal Analyst Heidi Shey argues new privacy laws don’t have to hinder effective marketing. In fact, leaning into data privacy protection is a great business strategy. Here are three rea...

Marketing Post-CCPA: Data Privacy Laws Require Leadership, Careful Targeting

Still adjusting to the CCPA? Tim Sullivan offers 4 questions to address post-CCPA issues. He says the CCPA requires marketers to lead on consumer data privacy but favors correctly personalized CX/messages....

Beyond Compliance: GDPR, CCPA & 3 Ways CDPs Build Customer Trust

Compliance with data privacy regulations—such as the GDPR and CCPA—is paramount for any data-driven marketer, but is it enough? Find out how a customer data platform supports privacy compliance while helpin...

CDP Breathes a Second Life into Marketing: How New CDP Tools Boost Customer Acquisition

Consumer behavior is changing quickly, and businesses need to keep up. New CDP features make it easier and cheaper to acquire new customers, administer security and privacy controls, and personalize customer jo...

January 2, 2020

2020 Martech Trends for Modern Marketers

The average marketing team has nearly 100 martech tools, so it’s no surprise the hottest trends in martech are focused on improving martech effectiveness, increasing return on investment, and building loyalty...

Expert Insights on Five Marketing Trends You Need to Know Now

What's the most underused asset in most marketing organizations? Astonishingly, it's their data, according to consultant and e-commerce expert, Tim Peter. “The biggest challenge I've seen is that marketers...

December 6, 2018

New CCPA Privacy Policy Requirements CMOs Should Start Addressing Now

In my last post, I discussed the differences between the General Data Protection Regulation and the California Consumer Privacy Act — both in how they protect consumers and what they require of businesses. In...

November 29, 2018

Customer Personalization and Data Privacy: 6 Facebook Lessons for CMOs

Last spring when news broke that controversial political data analytics provider Cambridge Analytica had accessed up to 87 million Facebook profiles, the fallout was intense. Less than a year later, the company...

November 8, 2018

CCPA vs. GDPR for CMOs: What You Still Need to Do to Comply

Here’s a heads-up to all CMOs and marketing directors! Think your hard work to comply with the General Data Protection Regulation (GDPR) guarantees easy compliance with the California Consumer Privacy Act (CC...

October 30, 2018

The California Consumer Data Privacy Act – 3 Steps Marketers Need to Take NOW

If you’ve worked hard to meet the last round of requirements for the GDPR privacy requirements, and thought you could breathe a sigh of relief, we’ve got some bad news from California......

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