AI/ML - Treasure Data Blog

AI/ML

What is Next-best Action In Marketing?

Next-best Action (NBA) is a strategy that helps businesses identify the most effective marketing actions to take to drive customers closer to a desired conversion event. It is designed to optimize marketing eff...

February 24, 2023

Top Challenges of AI Deployment–And How to Overcome Them

Do you have a mature AI strategy in place? Learn about the main challenges of AI deployment, how to overcome them, and why investing in the right Customer Data Platform is an important step....

December 3, 2021

Retailers, Your Contact Strategy Needs Machine Learning—and a CDP

As a retailer, you have an advantage few industries share—direct interactions with customers. But without a clear strategy for leveraging customer data, much of it will go to waste. Find out how machine learn...