Category Archive for: "Customers"

Now Available: Adobe Launch Extension For Treasure Data

Prior to Adobe Summit 2018, our partners at Infield Digital built the first Treasure Data extension for Adobe Launch, the next-generation tag management solution. This extension enables brands to extend their t...

How We Make
Customer Support Seamless Using Treasure Data

The Treasure Data enterprise Customer Data Platform (CDP) helps the digital marketer segment audiences for vastly better personalization by uniting siloed data to achieve a 360° view of the customer. Marketing...

How to Use Data to Expand the Lifetime Value of a Customer

CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack ...

Auto Marketers Improve the Customer Experience by Aligning Data

It's an experience that far too many of us are familiar with as part of the journey of purchasing and owning a vehicle: You visit an automaker's website to research vehicles, and get inundated with contacts fro...

January 23, 2018

Using Customer Data to Inform Product Enhancements

Many exciting marketing advancements are possible today with the adept use of customer data to create a frictionless buying journey. But marketing people aren't the only ones having fun at the data party. Produ...

Retailer Laying the Foundation for Growth, Machine Learning and Futuristic Homes

A global retailer known for minimalist homeware is now expanding beyond its 650+ store locations to sell prefabricated, 98 square foot “huts.” It wouldn't be possible for them to push the frontiers of fu...

How Subaru Races Alongside Tesla, Porsche and Ferrari

With a lineup of only seven cars, Subaru may not be the biggest automaker. But brand-wise? It's one of the best, with numerous accolades: “Best Overall Brand” “Most Trusted Brand” “Best Pe...

Wish to Become the #1 Shopping App? Use Treasure Data

The #1 shopping app on iOS and Android in the US is not Amazon. It's Wish.com. How did this startup founded in 2011 become the leading mobile e-commerce platform in North America and Europe? Using data an...

October 6, 2016

Customer Highlight: Making Money at the Speed of Customer Insight at DashBid

400% YoY Growth Through Data Innovation— Three Lessons From DashBid Being data driven has very little to do with marketing dashboards. Data driven organizations create value programmatically, by productionizing algorithms that exploit patterns for profit. It's obvious when companies achieve th...

September 28, 2016

Video: Driving Advertising Analytics for Yield Optimization at Dashbid

Dashbid's meteoric rise is due in no small measure to their ability to separate the signal from the noise in video advertising RTB data, and to use that signal programmatically to make intelligent selling decisions on behalf of web publishers. In this clip, Jonathan Bloch, Dashbid's Chief Data Scien...

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