Customers
Field Guide to Customer Journey Awareness: Understanding Customer Behavior for Better Retention
0Customer journey awareness gives marketers the ability to decipher customer movement and behavior across all stages and touchpoints....
Trifecta Nutrition Uses Enterprise CDP to Power Fast Growth
0Entrepreneurs: Here’s how DTC meals co. Trifecta Nutrition uses a customer data platform (CDP) to understand its clientele, customize meal plans & training plans, cut churn, feed growth, & persuade investors....
Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics
0For the second year in a row, our company has been included in the Gartner Data Management Solution for Analytics Magic Quadrant. Gartner evaluated 19 vendors based on their completeness of vision and ability t...
Disruptive Marketing in Action: Treasure Data Customers Are Taking Marketing to the Next Level
0Once a year, we invite a select group of companies – both customers and partners – to a Customer Advisory Board (CAB) event. It’s an opportunity for us to gather feedback on......
How to Create GDPR Compliant Consent in Web Forms
0The EU's General Data Protection Regulation (GDPR) introduces a number of new rules and regulations related to 1) capturing, 2) using, and 3) managing prospect and customer data. This blog focuses on recommendi...
Q & A with Toru Takahashi, Treasure Data’s Manager of Support Engineering
0Our customers are served by a dedicated team of Support Engineering ninjas. At the head of this team is Toru Takahashi, Support Engineering Manager. Managing a team that stretches the entire globe, from Mountai...
Now Available: Adobe Launch Extension For Treasure Data
0Prior to Adobe Summit 2018, our partners at Infield Digital built the first extension for Adobe Launch, the next-generation tag management solution. This extension enables brands to extend their tracking of use...
How We Make Customer Support Seamless Using Treasure Data
0In this blog post, I introduce another use case for the TCDP that seamlessly and efficiently improves our customer support. This is how we sync data between systems to enable the automatic triggers for support ...
How to Use Data to Expand the Lifetime Value of a Customer
0CLTV – a.k.a. customer lifetime value – is a measure of the amount of revenue or profit generated by a customer over the course of a relationship. For marketers in the retail industry, few if any KPIs pack ...
Auto Marketers Improve the Customer Experience by Aligning Data
0It's an experience that far too many of us are familiar with as part of the journey of purchasing and owning a vehicle: You visit an automaker's website to research vehicles, and get inundated with contacts fro...