Thought Leadership - Treasure Data Blog

Thought Leadership

How Food & Beverage Brands Can Build Customer Loyalty By Leveraging Data

Research from WBR Insights reveals how food & beverage brands can build loyalty and deliver personalized experiences and lasting value through the use of customer data....

Driving Efficiency, Profitability, and Growth with Customer Data

By maximizing the value of customer data across your entire organization, you can drive efficiency, profitability, growth–and connected customer experiences....

February 10, 2023

The Benefits of Buying a Customer Data Platform

Build or buy your CDP? Learn how deploying a ready-made CDP solution can help you reduce complexity and improve scalability and performance—all while achieving a faster time to value....

January 11, 2023

How to Get the Most Value From Your CDP Today–And Tomorrow

Check out key highlights from the recent Advertiser Perceptions report on the CDP Value Chain to learn about CDP selection, uses, benefits, and growth opportunities....

October 26, 2022

Multiply the Value of Customer Data

Customer data is a differentiator to drive efficiency and growth. Learn how to multiply the full value of customer data across the entire enterprise....

October 20, 2022

The ROI of Customer Experience

Delivering the best customer experience is a must for business success. Learn how global brands are gaining revenue and cutting costs through the ROI of customer experience....

January 15, 2020

Interview with technology leader and bestselling author of ‘Driving Digital’

Want to stay ahead of disruption through digital transformation? We spoke to Isaac Sacolick to find out how. He wrote the Amazon bestseller, “Driving Digital: The Leader’s Guide to Business Transformation t...

November 6, 2019

Is Every Great Marketer Part Data Scientist? Expert Q&A with Chris Penn

Traditionally, good marketers are natural detectives. If a campaign goes down in flames, we ask questions, make educated guesses about what went wrong, course-correct, and try again. But marketers no longer nee...