July 25, 2022Top Customer Journey Lead Generation Tips and Tricks0Taking control of customer journeys and lead generation is a must for brands seeking to convert new leads into loyal customers....
May 3, 20227 Data-Driven Ways to Improve Customer Journey Orchestration0Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences....
March 22, 2022Report: ‘Chaotic’ Customer Journeys Reveal Data Management Challenges0New research from Treasure Data reveals how companies are redefining what customer journey management means across their organizations to deliver more personalized omnichannel customer experiences....
October 14, 2021Contact Center Trend: How CDPs Add Personalization to Customer Experience0Sheila McGee-Smith explains why businesses use customer data platforms (CDPs) to bust data silos, personalize amazing CX, and increase CLV. They also help service agents to understand and empathize with custome...
October 13, 20212021 Survey Reveals Consumer Attitudes on Customer Service0A recent Treasure Data survey reveals how consumers feel about the use of their data, what matters most to them when interacting with custo...
September 22, 2021What Is Customer Experience Management? And Why Does It Matter?0Customer Experience Management (CXM) is the art of understanding and anticipating customer behavior to create the best CX. Good CXM strategies provide personal, scalable CX that can be refined in real time. Her...
August 12, 2021CX Analytics: Measuring and Improving Customer Experience0Improving Customer Experience (CX) starts with measurement. Smart measurement and analysis of your customer data can help your brand find new ways to attract and retain customers. Here’s what you need to know...
July 30, 2021Customer Experience vs. User Experience, and How Customer Data Improves Both0Customer experience (CX) and user experience (UX) are intertwined yet distinct concepts. Understand the subtle differences, how each influences the other, and how customer data and CDPs help improve both....
July 13, 2021What Is Customer Experience? Redefining CX0While the definition of customer experience (CX) is simple, managing it is anything but. Each CX at every touch point in the customer journey is a pass/fail test. Find out how changing consumer expectations are...
May 24, 2021Powering Customer Experience Management (CXM) through CDP Insights & Analytics0In recent years, organizations have simultaneously adopted a mantra of customer centricity while moving commerce to digital channels. This combination of factors has transformed the field of Customer Experience...