Customer Experience - Treasure Data Blog

Customer Experience

7 Data-Driven Ways to Improve Customer Journey Orchestration

Using data to simply understand the customer journey isn't enough. Now, companies must orchestrate both their people and their processes to deliver great customer experiences....

Report: ‘Chaotic’ Customer Journeys Reveal Data Management Challenges

New research from Treasure Data reveals how companies are redefining what customer journey management means across their organizations to deliver more personalized omnichannel customer experiences....

October 14, 2021

Contact Center Trend: How CDPs Add Personalization to Customer Experience

Sheila McGee-Smith explains why businesses use customer data platforms (CDPs) to bust data silos, personalize amazing CX, and increase CLV. They also help service agents to understand and empathize with custome...

October 13, 2021

2021 Survey Reveals Consumer Attitudes on Customer Service

A recent Treasure Data survey reveals how consumers feel about the use of their data, what matters most to them when interacting with custo...

September 22, 2021

What Is Customer Experience Management? And Why Does It Matter?

Customer Experience Management (CXM) is the art of understanding and anticipating customer behavior to create the best CX. Good CXM strategies provide personal, scalable CX that can be refined in real time. Her...

August 12, 2021

CX Analytics: Measuring and Improving Customer Experience

Improving Customer Experience (CX) starts with measurement. Smart measurement and analysis of your customer data can help your brand find new ways to attract and retain customers. Here’s what you need to know...

Customer Experience vs. User Experience, and How Customer Data Improves Both

Customer experience (CX) and user experience (UX) are intertwined yet distinct concepts. Understand the subtle differences, how each influences the other, and how customer data and CDPs help improve both....

What Is Customer Experience? Redefining CX

While the definition of customer experience (CX) is simple, managing it is anything but. Each CX at every touch point in the customer journey is a pass/fail test. Find out how changing consumer expectations are...

Powering Customer Experience Management (CXM) through CDP Insights & Analytics

In recent years, organizations have simultaneously adopted a mantra of customer centricity while moving commerce to digital channels. This combination of factors has transformed the field of Customer Experience...

The new table stakes for CPG? CDPs, says Futurum Research Learn why