Customer Experience - Treasure Data Blog

Customer Experience

August 12, 2021

CX Analytics: Measuring and Improving Customer Experience

Improving Customer Experience (CX) starts with measurement. Smart measurement and analysis of your customer data can help your brand find new ways to attract and retain customers. Here’s what you need to know...

Customer Experience vs. User Experience, and How Customer Data Improves Both

Customer experience (CX) and user experience (UX) are intertwined yet distinct concepts. Understand the subtle differences, how each influences the other, and how customer data and CDPs help improve both....

What Is Customer Experience? Redefining CX

While the definition of customer experience (CX) is simple, managing it is anything but. Each CX at every touch point in the customer journey is a pass/fail test. Find out how changing consumer expectations are...

Powering Customer Experience Management (CXM) through CDP Insights & Analytics

In recent years, organizations have simultaneously adopted a mantra of customer centricity while moving commerce to digital channels. This combination of factors has transformed the field of Customer Experience...

The new table stakes for CPG? CDPs, says Futurum Research Learn why