Perspective - Treasure Data Blog

Perspective Category

Is Your Data Privacy Compliance Missing a Critical Customer Data Element?

It might seem like a data privacy paradox: The same technology that unifies customer data profiles for targeting, segmentation, and customer personalization is also key to efficient data privacy compliance....

First Time a CDP Wins ‘Best Marketing Solution’ CODiE Award: What That Means

A CDP has won the 2020 CODiE Award for “Best Marketing Solution,” an industry first that can be seen as recognition of the growing importance of customer data platforms (CDPs) in enterprises....

The North Face Q&A: 6 Ways Brands Are Navigating the Coronavirus Crisis

How are brands and marketers navigating the coronavirus crisis? That was the central question at the recent Brand Innovators Virtual Summit, where experts from some of the most successful brands in the world we...

Customer Data: How Brands Can Prep for the Post-Covid Consumer

How can retailers and brands cope with wild shifts in customer journeys and demand? Customer data platforms (CDPs) and analytics could help lead the way to new profitable customer journeys in the post-Covid wor...

3 Ways Automakers Can Use Customer Data to Rethink How to Sell Cars

As automotive companies rework how to reach consumers, we look at three data-driven strategies and the automakers imploring these techniques, including Subaru, Ford, Honda, and Fiat Chrysler Automobiles....

CDP Breathes a Second Life into Marketing: How New CDP Tools Boost Customer Acquisition

Consumer behavior is changing quickly, and businesses need to keep up. New CDP features make it easier and cheaper to acquire new customers, administer security and privacy controls, and personalize customer jo...

14 Essential Customer Experience Books to Help You Rethink Your CX

Wondering what customer experience (CX) will look like for the rest of 2020 and beyond? To help you puzzle out the right response to rapidly changing consumer needs, we’ve compiled a list of 14 CX books to re...

Six Ways Your Brand Can Connect with Customers in the Current Crisis

With the right approach, brands can continue to be relevant and helpful to their customers even during today’s crisis. Here are some of our favorite examples of brands connecting with customers right now....

The 10 Best Coronavirus Data Visualizations We’ve Found

Even with constant COVID-19 news coverage, it’s hard to wrap our minds around the numbers. Here are the best resources we’ve found to explain and visualize the spread of the virus around the world....

High Performance SQL: AWS Graviton2 Benchmarks with Presto and Arm Treasure Data CDP

Graviton2-based M6g instances deliver up to 40 percent better price/performance compared with the current generation of M5 instance types. In this blog, we’ll explore the question: Can we achieve that price/p...

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