Perspective - Treasure Data Blog

Perspective

February 4, 2022

What’s a CDP? New Dummies Guide 2.0 Shows Enterprises How to Use Customer Data to Compete NOW

How do businesses use CDPs to boost sales & customer loyalty? Wiley’s Dummies Guide to Enterprise Customer Data Platforms 2.0 includes new case studies on how Subaru, AB InBev, Stripe & PARCO use data to comp...

December 23, 2021

Treasure Data: Looking Back at 2021

2021 has been a record year for Treasure Data with accelerated customer growth, continued product innovation and the launch of new product offerings...

The CDP Industry Is Strong Post-pandemic: CDPI Update Reveals Record Growth

The Customer Data Platform Institute (CDPI) reports record growth in the CDP industry, with growth of established leaders, as well as 20 new entrants....

What is First-Party Data and Why Is It So Important?

Data helps you build great customer experiences. But not all data is the same. You can break data into three (and sometimes four) categories: first-party data, second- and third-party data, and the latest, zero...

Truly Data Driven: Closed Loops, Customer Journeys and Trust

Edition 5 of the Truly Data Driven newsletter focuses on Customer Journey Mapping, Closed-Loop Analytics, Customer Trust and Loyalty, and the Hype of Customer Data Platforms....

Never Saw Yourself as a Support Engineer? How Treasure Data’s Unique Customer Focus Makes It a Position Where You’ll Thrive

Want to grow your technical skills and career? Treasure Data support engineers help world class brands create personalized and profitable customer experiences. If you are looking for your next dream job, start ...

Truly Data Driven: Single Customer View (SCV) Is the New Marketing Holy Grail

This issue of Truly Data Driven—a newsletter for digital marketers, CMOs, and data scientists—summarizes data marketing news on single customer view (SCV), the “post-attribution era,” and finding martec...

Truly Data Driven: What is Zero-Party Data (and How to Use It)?

In this issue of Truly Data Driven—a newsletter for digital marketers, CMOs, and data scientists—CMO Tom Treanor summarizes data marketing news on zero-party data, using CDPs for management, midsize marketi...

Truly Data Driven: Should You be Data Driven or Data Conscious? (And a load of useful data resources)

Be data driven, or data conscious? What’s the #1 reason companies don’t use marketing analytics? Find out in Tom Treanor’s “Truly Data Driven” marketing newsletter, a roundup summarizing interesting n...

Truly Data Driven: Practical applications of data (and do you need a data and analytics team?)

“Truly Data Driven,” a new newsletter, explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and resources centered around helping you become more dat...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why