Category Archive for: "Perspective"

August 16, 2018

The Potential of IoT Data in Marketing: Words of Wisdom from 9 Industry Thought Leaders

It's the age of data—lots of data. And marketers know that data holds the key to unlocking the hearts and minds of their customers and prospects. After all, as consumer expectations for better on-demand, pers...

August 14, 2018

Building a Data-Driven Organization: How to Overcome 3 Common Barriers to Using Customer Data Effectively

Building a Data-Driven Organization: How to Overcome 3 Common Barriers to Using Customer Data Effectively Building a Data-Driven Organization is a blog series developed in conjunction with the Treasure Data ...

Data Improves Customer Experience: The Overlooked Benefit of a Loyalty Program

Loyalty programs help boost customer retention and increased spend, but also contribute to the bottom line by connecting the dots of customer behavior. Loyalty encourages customers to provide more information, ...

GDPR’s Primary Lesson: Companies Must Take Consumer Trust to a New Level

Even successful enterprises can expect to fall short unless they get a handle on all their customer data—including the consent to use it. With the implementation of the European Union's General Data Protecti...

GDPR Is Just the Beginning. Get Ready for CCPA

Next up—The California Consumer Privacy Act of 2018 The European Union's General Data Protection Regulation (GDPR) took effect at the end of May. And now many businesses must scramble to comply with the Ca...

What’s the Difference Between CRM & CDP?

When Salesforce introduced its CRM product in the 2000s, it revolutionized how marketing and sales could keep track of their customers. A customizable, cloud application gave companies a whole new view into the...

Forbes Insights: The Rise Of The Customer Data Platform And What It Means To Businesses

Treasure Data and Forbes Insights recently partnered to present a broad ranging survey, Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptors, that uncovers the attitudes and perceptions of to...

Marketing at a Human Scale: Show Your Web Visitors that You Really Know Them

Show Your Web Visitors That You Really Know Them A company's homepage is the digital storefront that determines whether a visitor stays interested or moves along. Prospective and current customers increasingly...

Data vs. Goliath: How retailers come out on top in the age of transformation

On June 6, Treasure Data hosted marketing leaders from across the Bay Area to discuss how companies can compete against the “Goliaths” in the marketplace through innovative and responsible use of customer d...

The Wild, Wild West Days of Data May Be Over, But Opportunities for Marketers Are Just Beginning

There have been many data privacy incidents over the past five years that have concerned consumers and caused headaches for brands, but the Facebook Cambridge Analytica scandal was unique in that it exposed the...

1