Perspective - Treasure Data Blog

Perspective Category

December 29, 2020

Key Takeaways from 2020 & the Gartner Marketing Symposium

Did you miss the Gartner Marketing Symposium? We’ve wrapped up the key takeaways, according to our team, plus a replay of Treasure Data CMO Tom Treanor’s presentation on why companies are getting serious ab...

December 22, 2020

Reflections on 2020 Martech Predictions & Trends

After a year like this, it’s difficult to predict anything with strong certainty. Still, as we move into 2021 with high hopes for the New Year, I wanted to revisit and reflect on four martech predictions I ma...

December 16, 2020

Ensuring Exceptional Customer Experiences—Even Without 3rd-Party Cookies

The loss of third-party cookies does not mean the end of exceptional omnichannel experiences. Instead, it’s an opportunity for the industry to move toward a fully connected ecosystem, with an identity-based i...

September 1, 2020

4 Forces Driving the Rise of Customer Data Platforms in Retail, CPG, Finance—and More

Customer Data Platforms (CDPs) are trending among retailers, CPG companies, entertainment and media firms, and automakers to know customers better and provide personalized customer experiences that sell. Here's...

August 14, 2020

Marketers Need To Optimize Across—Not Within—Channels

The customer buying journey is changing at a faster pace now, requiring companies to be increasingly agile in how they market and sell. For these reasons, you need to stop optimizing within channels and start o...

Arm Treasure Data CDP a ‘Strong Performer’ in Forrester Wave™ Customer Analytics Tech Evaluation

Even in a crowded field, some martech stand out. Arm Treasure Data Customer Data Platform (CDP) has been included by Forrester as one of “the 11 most significant” vendors in The Forrester Wave™: Customer ...

Omnichannel vs. Multi-Channel Attribution: What’s the Difference?

Who made the sale? And what made customers buy? Businesses typically use one of two different models—omnichannel attribution and multi-channel attribution—to answer these questions. What's the difference? M...

CDP Academy: Customer Data Resources for Every Marketer

CDP Academy, a new resource for marketers, features real-world successes in customer data-driven personalization, new customer acquisition, predictive analytics, targeting, and segmentation....

Marketing in a Downturn: 16 Unexpectedly Helpful Resources for Marketers

The disruption caused by Covid-19 has presented marketers with an unexpected opportunity to reflect on how to adjust strategies and business operations. Here are 16 smart resources to help you find your way in ...

Is Your Data Privacy Compliance Missing a Critical Customer Data Element?

It might seem like a data privacy paradox: The same technology that unifies customer data profiles for targeting, segmentation, and customer personalization is also key to efficient data privacy compliance....

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