Perspective - Treasure Data Blog

Perspective Category

December 4, 2019

30 Omnichannel Personalization Stats for B2C Marketers

If you’re like most B2C marketers, the question is no longer, “Why omnichannel marketing?” You’ve probably already embraced the idea of data-driven marketing. Now the question is how to get the data you...

December 2, 2019

Interview with Top 100 Social Media Influencer, CEO, Analyst, Writer, and Consultant for Social Magnets

Marketing has a rhythm, a cadence. If done right, each tactic hits the notes needed to evoke emotion and inspire action in the audience. But if your timing is off, or your messages don’t resonate, people will...

November 25, 2019

6 Marketing Experts Share Their Mentors’ Best Career Advice

Marketing Mentors: Here’s the world’s best career advice for marketers and businesspeople, according to top marketers Shep Hyken, Ross Quintana, Stephanie Thum, Mellissah Smith, Marsha Collier, and Chris Pe...

November 20, 2019

New Microtransaction Data: Tricked-Out Gamers—Ready to Play and Pay

A new survey of nearly 1,000 gamers explores microtransactions—revealing what types of downloadable content gamers are most motivated to buy and how much they spend. Read the highlights and get the full repor...

November 18, 2019

A Q&A with Tom Pick: What B2B Marketers Should Stop Doing Right Now

B2B buyers are looking for authentic brand experiences. So we asked B2B marketing expert Tom Pick to share tips and strategies for marketers striving to connect with customers and outpace the competition....

November 11, 2019

Learn new entrepreneurial guerilla marketing strategies from marketing automation expert Mellissah Smith

Martech isn't just for high-end marketers with enterprise-level budgets. Adopting emerging marketing automation technology doesn't have to break the bank. Cost-effective martech options—with AI-assisted marke...

November 7, 2019

Webinar: See for Yourself How Forrester Consulting Calculated an 802% ROI on Our CDP

Even if you’re a decision maker who’s used to hearing a lot of plucky pitches, an 802% ROI on a customer data platform (CDP) is a pretty audacious claim. You’d be right to scrutinize the calculations very...

November 6, 2019

Is Every Great Marketer Part Data Scientist? Expert Q&A with Chris Penn

Traditionally, good marketers are natural detectives. If a campaign goes down in flames, we ask questions, make educated guesses about what went wrong, course-correct, and try again. But marketers no longer nee...

October 31, 2019

20 Top Marketing Conferences to Stay Competitive in 2020

Even in our digital world, marketing conferences are great for professional growth—expanding both your knowledge and network. Here are the top 20 marketing conferences and martech shows & events in 2020....

October 29, 2019

Influencer Marketing vs. Social Media Marketing—What’s the Difference?

Influencer marketing and social media marketing both use social networks, so what’s the difference? And how does customer data help both? This article and the included examples help to explain....

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