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Perspective Category

Martech Report: What These Marketers Know that Every CXO Needs to Hear

Oceans of ink and billions of bits have been spilled recently to describe the perils and problems facing business-to-consumer (B2C) businesses—especially retail—and their CMOs. But according to a recent rep...

These 3 Awesome Businesses Reimagined Customer Journeys—Could Yours?

Data drives growth. Every day, customers all over the world make purchase decisions—and every day, marketers strive to understand which factors impact those decisions most. With the right data delivered at th...

7 Superpowers of Data Enrichment—And Why Your Marketing Team Needs Them

If you've been in marketing for almost any amount of time, odds are you've taken your share of heat when things have gone wrong. Your martech probably has, too. “Why are leads [sales, profits or ROI] down, wh...

What’s Driving Demand for Customer Data Platforms?

Learn more. Watch our 20-minute webinar: What is a CDP? Check the video If you've been paying attention to marketing news, you've heard the term “customer data platform” or “CDP” a lot lately. The n...

For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes

Pay no mind to the cautionary statistics about who has the shortest tenure of the C-suite—there has never been a better time to be a data-savvy CMO. As companies seek to better understand their customers thro...

What Is a CDP—And How Can I Choose the Right One?

As businesses increasingly use customer data to personalize customer journeys, they're finding it takes a lot of AI, data-handling expertise, and sheer algorithmic and computational power to efficiently create ...

How Marketing Surprises Inspire New Product Marketing and Targeting

When an invention comes into the world, no one can say for certain where it will end up. Just consider the humble QR code. Denso Wave, a Japanese company, created QR codes in 1994 to track vehicles and part...

Infographic: 50 Years of Gaming—What’s Next?

From arcades to augmented reality, gaming has delivered surprising, exponential growth. And the next era—powered by 5G, AI, and gamer data—is expected to dwarf even the past explosive rise. We've outline...

5 Types of Ad Tech Marketers Need to Know

Are you trying to figure out ad tech? For marketers who aren’t steeped in the field, it can be a challenging world to enter, as digital advertising has reached new heights of complexity. With the rise of prog...

New Forbes Report: Personalization Leaders Prosper, Learners Suffer

Those blazing a trail with this new strategy say they’re already reaping the rewards, while the fortunes of those who lag behind are declining, according to the survey of marketing executives from 200 global ...

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