Perspective
Driving Efficiency, Profitability, and Growth with Customer Data
0By maximizing the value of customer data across your entire organization, you can drive efficiency, profitability, growth–and connected customer experiences....
Treasure Data: Wrapping Up 2022
0Treasure Data 2022 “year in review” highlights include industry recognition, product innovation, strong partnerships, and our vision to put connected customer experiences at the heart of every business....
What’s a CDP? New Dummies Guide 2.0 Shows Enterprises How to Use Customer Data to Compete NOW
0How do businesses use CDPs to boost sales & customer loyalty? Wiley’s Dummies Guide to Enterprise Customer Data Platforms 2.0 includes new case studies on how Subaru, AB InBev, Stripe & PARCO use data to comp...
Treasure Data: Looking Back at 2021
02021 has been a record year for Treasure Data with accelerated customer growth, continued product innovation and the launch of new product offerings...
The CDP Industry Is Strong Post-pandemic: CDPI Update Reveals Record Growth
0The Customer Data Platform Institute (CDPI) reports record growth in the CDP industry, with growth of established leaders, as well as 20 new entrants....
Truly Data Driven: Closed Loops, Customer Journeys and Trust
0Edition 5 of the Truly Data Driven newsletter focuses on Customer Journey Mapping, Closed-Loop Analytics, Customer Trust and Loyalty, and the Hype of Customer Data Platforms....
Truly Data Driven: Single Customer View (SCV) Is the New Marketing Holy Grail
0This issue of Truly Data Driven—a newsletter for digital marketers, CMOs, and data scientists—summarizes data marketing news on single customer view (SCV), the “post-attribution era,” and finding martec...
Truly Data Driven: What is Zero-Party Data (and How to Use It)?
0In this issue of Truly Data Driven—a newsletter for digital marketers, CMOs, and data scientists—CMO Tom Treanor summarizes data marketing news on zero-party data, using CDPs for management, midsize marketi...
Truly Data Driven: Should You be Data Driven or Data Conscious? (And a load of useful data resources)
0Be data driven, or data conscious? What’s the #1 reason companies don’t use marketing analytics? Find out in Tom Treanor’s “Truly Data Driven” marketing newsletter, a roundup summarizing interesting n...
Truly Data Driven: Practical applications of data (and do you need a data and analytics team?)
0“Truly Data Driven,” a new newsletter, explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and resources centered around helping you become more dat...