Perspective Category

February 13, 2019

eTail West: Don’t Stop Believing in Personalized Customer Journeys

Walking through the conference halls of eTail West 2019, you'll be surrounded by like-minded peers looking for the next in tech to accelerate their company to “etail glory.” And it's clear just from the eTa...

February 11, 2019

The Marketer’s Guide to Identity Resolution: Is Your Data Hiding Things from You?

As a marketer, you know that the pinnacle of personalization is your ability to map your customer’s omnichannel journey to create their custom buying experience. To do this, you need full visibility into the ...

February 8, 2019

10 Good Reasons to Vote for Arm Treasure Data CDP in the Marketing Technology Awards 2019

Martech decisions are always tough. Everyone's existing martech is different, enterprise needs and business processes are diverse, and there are hundreds of choices. Your business probably has a martech stack t...

February 7, 2019

Infographic: 9 Digital Marketing Trends and Martech Shaping 2019 and Beyond

These 9 trends that listed here in this blog post will dominate events and technology in 2019, and probably beyond! Click here to learn more......

February 5, 2019

Martech Stack Bloat — Does Your Martech Stack Need a Marie Kondo Clean-out?

No industry is immune to the wave of disruptive digital innovation that we are seeing today. At the core of this disruption—being driven by startups and incumbent players such as Amazon, Google, and Facebook ...

January 31, 2019

Thinking of Engineering Management? These Great Books Help You Make the Move

I began writing this post as a follow-up to a talk I presented last year about learning how to be a manager after being a developer. One of the unfortunate truths of our...

January 29, 2019

Martech Trends for 2019: What Marketers Need to Know

Marketing is a never-ending cycle of optimization and measurement. We never sit back and say, Well, that’s the best result we can get. We’re done. Set-it-and-forget-it is not in a marketer’s vocabulary......

January 24, 2019

Arm Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics

News Highlights: Arm Treasure Data included in 2019 Gartner Data Management Solutions for Analytics Magic Quadrant for second time Our enterprise Customer Data Platform was one of the 19 vendors Gartner...

January 22, 2019

How to Boost Sales through Data-Driven Personalization

Marketers: Do you ever feel like your audience is maybe just not that into you? Sure, they liked your latest Facebook video. They tapped on your Instagram story. But your follow-up emails go unopened. It's gett...

January 16, 2019

Don’t Lose Track of Your Customers! CDPs Create Unified Customer Profiles

What’s a unified customer profile, and why should you care? It’s a question many CMOs and other marketing professionals wrestle with, even if they’ve never heard the term......

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