Perspective Category

October 18, 2018

Tag Management Systems: An Overview

An Overview of Tag Management Systems I Already Have a Tag Management System: Why do I Need a Customer Data Platform? Digital marketers use tiny pixel images called tags, which are often combined with snippet...

October 18, 2018

The Rise of Amazon: How Retail CMOs Fight Back

In the shadow of Amazon, US retailers are under tremendous pressure, racing to re-imagine and re-invent business models, customer experiences, and delivery formats — all at the same time. In this white paper,...

October 16, 2018

6 Steps for Using Data to Optimize Your Customer Experience

6 Steps for Using Data to Optimize Your Customer Experience Improve your customer experience with a CDP What's so important about customer experience? Why does it matter to your bottom line? Today, companies ...

October 11, 2018

9 Key Takeaways from Martech East

Personally, I picked up a lot of new information and met all of my goals for the event. Attending the various keynotes, sessions and vendor talks, I picked up on several themes that are important to consider as...

October 10, 2018

Words from the Wise: 10 Expert Quotes on Why Marketers Need to Turn Their Attention to the Internet of Things

By 2025, a whopping 75 billion devices are expected to be connected to the internet, all of which will be generating an endless stream of complex yet powerful IoT data. And for data-driven marketers, this new d...

October 9, 2018

31+ Top 2019 Marketing Conferences to Gain That Competitive Edge

Planning the right conference strategy takes time — whether you're attending, plann...

October 4, 2018

6 Ways Companies Use Predictive Analytics Across Industries

Predictive analytics is the use of data, algorithms, and ML techniques to assign ‘scores' to various user segments based on historical data. Its goal is to assess a likelihood of future events — such as a p...

October 3, 2018

A Treasure Trove of Marketing Insights: CMO Ian Gertler Details 5 Real-Time Benefits of IoT Data

The data is pouring in. And savvy marketers like you are turning that data into insight to drive better decision-making and enhance the customer experience and outcomes. But the Internet of Things (IoT) and its...

September 27, 2018

Retail: Customer Journey Mapping & Analytics with a CDP

Customer Journey Mapping & Analytics with a CDP The customer relationship with brands is rapidly evolving. While brands used to rely on pre-determined customer journeys that directed the pathway from aware...

September 26, 2018

Coach and Advisor Daniel Elizalde’s Take on IoT Data Opportunities & Marketing Musts

For many marketers, the Internet of Things (IoT) and its constant stream of device data is the new kid on the marketing block. And all the potential it holds is intriguing, yet terrifying—inspiring, yet somew...

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