Perspective Category

December 12, 2018

New Survey Reveals Consumer Attitudes and Actions Towards Data Privacy

New Survey Reveals Consumer Attitudes and Actions Towards Data Privacy News Highlights A vast majority of Americans surveyed are in favor of a data privacy law at the federal level that applies to all 50 ...

December 11, 2018

Martech in Demand: What is a DSP and Why Should You Consider It?

But DSPs (Demand-Side Platforms) are powerful programmatic ad buying tools, especially during a growing focus on dynamic mobile audiences. According to...

December 6, 2018

New CCPA Privacy Policy Requirements CMOs Should Start Addressing Now

CCPA Privacy Policy Requirements: Processes and Systems for CMOs to Implement Now In my last post, I discussed the differences between the General Data Protection Regulation and the California Consumer Privacy...

December 4, 2018

What CMOs Really Want from Martech: 5 Top CDP Requirements

Many have already invested in other martech such as Salesforce, Marketo, and any of more than 100 popular marketing tools that all handle some aspect of marketing: email, social media, CRM, Web analytics and mo...

November 29, 2018

Customer Personalization and Data Privacy: 6 Facebook Lessons for CMOs

Less than a year later, the company is more mired than ever in controversy, but the scandal has served as a catalyst for consumers' growing awareness about the amount of personal data that's collected, as well ...

November 27, 2018

Doing Omnichannel Marketing Right: How to Get Started or Take the Next Step

Doing Omnichannel Marketing Right: How to Get Started or Take the Next Step...

November 19, 2018

Retail Personalization: 4 Steps to Revenue Growth and Loyalty

But how to go about it? And more importantly, is it really going to show real results and provable profits? The stakes are high and the payoffs can be huge. For example, Japanese lifestyle retail giant Muji ...

November 15, 2018

The Marketing Value of AI Is Rising: 6 Ways AI Boosts Results

The Marketing Value of AI Is Rising: 6 Ways AI Boosts Results What's the marketing value of AI? Does artificial intelligence (AI) really earn its keep in sales and smart retailing? And how can you use it to bo...

November 13, 2018

4 Ways CMOs and CIOs BOTH Win with Customer Data Platforms

4 Ways Customer Data Platforms Help CIOs AND CMOs Data-driven marketing delivers results — such as more personalized experiences, more efficient decision making and more effective segmentation of audiences. ...

November 8, 2018

CCPA vs. GDPR for CMOs: What You Still Need to Do to Comply

GDPR vs. CCPA – What You Still Need to Do to Comply Here's a heads-up to all CMOs and marketing directors! Think your hard work to comply with the General Data Protection Regulation (GDPR) guarantees easy co...

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