Perspective - Treasure Data Blog

Perspective

Truly Data Driven: Should You be Data Driven or Data Conscious? (And a load of useful data resources)

Be data driven, or data conscious? What’s the #1 reason companies don’t use marketing analytics? Find out in Tom Treanor’s “Truly Data Driven” marketing newsletter, a roundup summarizing interesting n...

Truly Data Driven: Practical applications of data (and do you need a data and analytics team?)

“Truly Data Driven,” a new newsletter, explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and resources centered around helping you become more dat...

January 19, 2021

Personalized CX, Digital Transformation, and Coronavirus: Our Top 20 2020 Blogs

What were the most popular topics for data-driven marketers in 2020? Personalized customer experience (CX), digital transformation, and the impact of the coronavirus were among the top themes in Treasure Data's...

December 29, 2020

Key Takeaways from 2020 & the Gartner Marketing Symposium

Did you miss the Gartner Marketing Symposium? We’ve wrapped up the key takeaways, according to our team, plus a replay of Treasure Data CMO Tom Treanor’s presentation on why companies are getting serious ab...

December 22, 2020

Reflections on 2020 Martech Predictions & Trends

After a year like this, it’s difficult to predict anything with strong certainty. Still, as we move into 2021 with high hopes for the New Year, I wanted to revisit and reflect on four martech predictions I ma...

December 16, 2020

Ensuring Exceptional Customer Experiences—Even Without 3rd-Party Cookies

The loss of third-party cookies does not mean the end of exceptional omnichannel experiences. Instead, it’s an opportunity for the industry to move toward a fully connected ecosystem, with an identity-based i...

September 1, 2020

4 Forces Driving the Rise of Customer Data Platforms in Retail, CPG, Finance—and More

Customer Data Platforms (CDPs) are trending among retailers, CPG companies, entertainment and media firms, and automakers to know customers better and provide personalized customer experiences that sell. Here's...

August 14, 2020

Marketers Need To Optimize Across—Not Within—Channels

The customer buying journey is changing at a faster pace now, requiring companies to be increasingly agile in how they market and sell. For these reasons, you need to stop optimizing within channels and start o...

Treasure Data CDP a ‘Strong Performer’ in Forrester Wave™ Customer Analytics Tech Evaluation

Even in a crowded field, some martech stand out. Treasure Data Customer Data Platform (CDP) has been included by Forrester as one of “the 11 most significant” vendors in The Forrester Wave™: Customer Anal...

Omnichannel vs. Multi-Channel Attribution: What’s the Difference?

Who made the sale? And what made customers buy? Businesses typically use one of two different models—omnichannel attribution and multi-channel attribution—to answer these questions. What's the difference? M...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why