Perspective - Treasure Data Blog

Perspective Category

February 21, 2020

Experience-Based Marketing: How to Get It Right with Personalization and Data

What kind of experiences are you providing the people you want to reach? In experience-based marketing, the goal is to transform every interaction with a potential or existing customer into a compelling experie...

February 18, 2020

Interview with author of Epic Content Marketing and founder of the Content Marketing Institute

If you are a marketer, chances are you know his bestselling books Killing Marketing, Content Inc., and Epic Content Marketing. If you’re a content marketer, you know him as the founder of the Content Marketin...

February 11, 2020

Frost & Sullivan Names Arm Treasure Data ‘Global Company of the Year’ in CDPs

Find out why Frost & Sullivan named us “Global Company of the Year” in the CDP category. Reasons include strengths in analytics, data management, use of AI, and prebuilt, easily configurable solutions....

February 10, 2020

How Does Multi-Touch Attribution Work? And What Convinced the Customer to Buy?

What worked best in your last marketing campaign? Which customer touches were most influential in getting customers to buy? Here’s how multi-touch attribution helps you answer these complicated questions....

February 6, 2020

Marketing Inspiration: 10 Ways Experts Fight February Funk

We asked marketing experts like Shep Hyken, Chris Penn, Mellissah Smith, Martin Jones and more how they stay inspired. Here is a list of their best tips, books, blogs, and podcasts to keep your marketing motiva...

January 31, 2020

Martech Skills 2020: 10 Top Skills Your Digital Marketing Team Needs

Beyond the fundamentals, what advanced skills are likely to give your team the edge over competitors in 2020? We've rounded up 10 top skills to consider acquiring or upgrading in the year ahead....

January 28, 2020

[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)

Is your goal to improve ad campaigns or uplevel the entire customer experience? This infographic will give you a visual guide to understand how both DMPs and CDPs handle customer data, but for different purpose...

January 24, 2020

5G’s Finally Here—5 Ways It Will Change Digital Marketing in 2020 and Beyond

Buzz around 5G has been growing louder, but by now, the overly optimistic, under-delivered projections of previous years might have left you jadedly wondering, “Why shouldn’t I ignore 5G for a little while ...

January 22, 2020

NRF 2020: From Goop to Godiva, the Next Retail Battleground Is Differentiated Customer Experience

At NRF 2020, businesses from Gwyneth Paltrow’s Goop to Godiva focused on personalized customer experience (CX). Customer data platforms (CDPs) automatically tailor customer experiences and were also a hot top...

January 15, 2020

Interview with technology leader and bestselling author of ‘Driving Digital’

Want to stay ahead of disruption through digital transformation? We spoke to Isaac Sacolick to find out how. He literally wrote the Amazon bestseller, “Driving Digital: The Leader’s Guide to Business Transf...

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