Perspective - Treasure Data Blog

Perspective Category

August 15, 2019

How to Create Four Different Customer Journey Maps (And Why You Might Need Them All)

The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting to kn...

August 12, 2019

The Data Nerd’s Guide to eTail East

August 19-22, eTail East comes to Boston. For retailers and marketers who are fascinated by data—and that should be all of us—this show offers such an embarrassment of riches, it's easy to get option paraly...

Artificial Intelligence: 10 Best AI Conferences and Shows in Q3-Q4 2019

Whether you're an extrovert who enjoys handing out your business card or an introvert who prefers thoughtfully taking in the keynotes, AI shows and conferences represent a great opportunity to get the insights ...

Create the Ultimate, Actionable Marketing Dashboard

Ever feel overwhelmed by marketing reports? Think that maybe you're not getting the right data—or maybe not all of it? Frustrated with how long it takes to interpret your reports, so you and your team can mak...

IoT in Retail Will Pay Off Big—5 Ways to Ride the Wave NOW

When it comes to brands connecting with consumers, the Internet of Things (IoT) is often called “the third great technological transformation of a generation.” It follows on the heels of the emergence of we...

Fix the Last-Yard Retail Sales Problem with Omnichannel Personalization

How much more could retailers sell in-store if they really knew each individual customer before approaching? What if associates could see what each customer had recently browsed online, how much they'd bought b...

Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

Direct-to-consumer (D2C) brands are on the rise, upending traditional retail. Companies with cult-like status include fast-rising newcomers like Casper, Third Love, Warby Parker, Allbirds and Harry's. These dig...

Can Omnichannel Personalization Save Retail? New Report Explores Progress

It's been called an apocalypse. Each time a retailer announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. But savvy retailers aren't going down without a fight. ...

What Marketers Need to Know About Omnichannel Customer Journeys & Experiences

Increasingly, retail business isn't all about the product—it's about the experience. Research suggests that customer experience will actually overtake price and product as the key differentiator by 2020, part...

What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help

Ever wonder why a campaign fizzled or a particular offer unexpectedly sent sales through the roof? It might be your data; if it's not clean or timely, it could be costing you money and customers or causing you ...

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