Perspective
The CDP Industry Is Strong Post-pandemic: CDPI Update Reveals Record Growth
0The Customer Data Platform Institute (CDPI) reports record growth in the CDP industry, with growth of established leaders, as well as 20 new entrants....
What is First-Party Data and Why Is It So Important?
0Data helps you build great customer experiences. But not all data is the same. You can break data into three (and sometimes four) categories: first-party data, second- and third-party data, and the latest, zero...
Truly Data Driven: Closed Loops, Customer Journeys and Trust
0Edition 5 of the Truly Data Driven newsletter focuses on Customer Journey Mapping, Closed-Loop Analytics, Customer Trust and Loyalty, and the Hype of Customer Data Platforms....
Never Saw Yourself as a Support Engineer? How Treasure Data’s Unique Customer Focus Makes It a Position Where You’ll Thrive
0Want to grow your technical skills and career? Treasure Data support engineers help world class brands create personalized and profitable customer experiences. If you are looking for your next dream job, start ...
Truly Data Driven: Single Customer View (SCV) Is the New Marketing Holy Grail
0This issue of Truly Data Driven—a newsletter for digital marketers, CMOs, and data scientists—summarizes data marketing news on single customer view (SCV), the “post-attribution era,” and finding martec...
Truly Data Driven: What is Zero-Party Data (and How to Use It)?
0In this issue of Truly Data Driven—a newsletter for digital marketers, CMOs, and data scientists—CMO Tom Treanor summarizes data marketing news on zero-party data, using CDPs for management, midsize marketi...
Truly Data Driven: Should You be Data Driven or Data Conscious? (And a load of useful data resources)
0Be data driven, or data conscious? What’s the #1 reason companies don’t use marketing analytics? Find out in Tom Treanor’s “Truly Data Driven” marketing newsletter, a roundup summarizing interesting n...
Truly Data Driven: Practical applications of data (and do you need a data and analytics team?)
0“Truly Data Driven,” a new newsletter, explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and resources centered around helping you become more dat...
Personalized CX, Digital Transformation, and Coronavirus: Our Top 20 2020 Blogs
0What were the most popular topics for data-driven marketers in 2020? Personalized customer experience (CX), digital transformation, and the impact of the coronavirus were among the top themes in Treasure Data's...
Key Takeaways from 2020 & the Gartner Marketing Symposium
0Did you miss the Gartner Marketing Symposium? We’ve wrapped up the key takeaways, according to our team, plus a replay of Treasure Data CMO Tom Treanor’s presentation on why companies are getting serious ab...