Treasure Data: Wrapping Up 2022
Reflecting on Treasure Data in 2022
There is a lot of uncertainty right now—inflation is high, interest rates keep rising, and stock prices have trended down. As the possibility of a recession in the new year continues to tighten budgets and slash business expenses across the globe, we all need to quickly adapt to rapid changes in economy, consumers, and technology. In this recession scenario, the importance of customer experience (CX)—and the value of high quality customer data—cannot be overlooked.
In my 2021 end-of-year blog, I predicted that 2022 would be the year of the CDP (Customer Data Platform). It has been a fantastic year for Treasure Data, as we have taken our CDP solutions to the next level and made it our mission to put connected customer experiences at the heart of every business.
Before we close the book on the year, I wanted to share some highlights of 2022.
Creating Connected Customer Experiences With Customer Data Cloud
Over the last few years, what it takes to survive—let alone stand out—as a business has changed-forever. Aside from the increase in digital transactions, brands must also navigate increasingly complex privacy and compliance requirements. And with consumers increasingly selective about where and how they spend their money, understanding their ever-evolving needs—and successfully meeting those needs with personalized communications and touchpoints—is the key to maintaining long-term customer value.
As I wrote in part one of my recent blog series, customer experience is what can make or break a relationship with a brand. With many choices literally at their fingertips, consumers are not shy about rejecting a brand after a poor customer experience and immediately taking their business elsewhere. To help enterprise companies improve the customer experience, Treasure Data announced a new strategic vision and product positioning, reflecting our focus on overcoming the data disconnect that can lead to lost customers, lost revenue, and lost opportunities.
Treasure Data’s Customer Data Cloud, our integrated suite of cloud-based customer data platform solutions, orchestrates customer journeys in the existing technology stack across the enterprise, enabling connected customer experiences. With Customer Data Cloud, the entire company can get on the same page with a centralized understanding of the customer, which they can trust to be up-to-date, aligned with privacy regulations, and well-equipped to provide insights for next-best action. Working from the same unified customer data—and the same deep insights—your teams can improve collaboration across the enterprise to streamline launches and drive the business forward.
Treasure Data was named a Leader in the first IDC MarketScape for Worldwide Customer Data Platforms for Data and Marketing Operations Users! IDC called out several strengths including security, support and identity resolution to name a few. Securing a Leadership position is a huge achievement and I am very proud of the team for this earned recognition.
Treasure Data was recognized as a Strong Performer in “The Forrester Wave™: Customer Analytics Technologies, Q2 2022 for the second time in a row. Treasure Data was the only customer analytics-focused CDP designated as a Strong Performer.
Finally, Treasure Data was named a Technology of the Year by InfoWorld. InfoWorld celebrates the year’s best products in software development, cloud computing, data analytics, and machine learning. It is an honor to have our work acknowledged by a leading technology publication.
Learning From Customers
As many of our colleagues here at Treasure Data know, I love to spend time with our customers. This has always been the best way I learn how to make our customers even more successful. Unfortunately COVID-19 has prohibited us from meeting customers in person over the last several years. In 2022, I’m particularly grateful to have had more in-person events happening including our customer events worldwide. This year, I’ve taken more than 50 flights across the globe (U.S., EMEA, Asia) to meet more than 100+ customers and prospects in person.
Customer Advisory Board meeting in New York, October 2022
Now what do we do after we learn from our customers? Deliver innovative products and services! Speed is the name of the game. While most enterprise SaaS companies are proud of product releases twice a year, we deploy 500+ changes every month including all improvements and bug fixes. This comes out to approximately 20-30 changes every single DAY.
Take a look at our 2022 release note, including major features like:
- CDP for Service
- CDP for Sales
- CJO (Customer Journey Orchestration)
- Cookie Consent Manager
CJO (Customer Journey Orchestration)
Cookie Consent Manager
While we have cemented a number of great partnerships this year, I wanted to highlight one specifically with Amazon Marketing Cloud, a clean room solution by Amazon Ads. Treasure Data customers using Amazon Ads for campaigns will now be able to easily send curated audiences to Amazon Marketing Cloud for enhanced, aggregated, and anonymized insights such as audiences’ in-market groups, lifestyle cohorts, and brand engagement patterns. The enriched segments derived from Amazon Marketing Cloud insights can then be used to fine-tune audience strategy for an advertiser’s Amazon DSP campaigns. Audience insights returned are aggregated and anonymous. Treasure Data is the first CDP vendor to integrate with Amazon Marketing Cloud.
Amazon Ads Unboxed in New York, October 2022
Best and Brightest
As a CEO, I am especially proud of the workplace awards we won this year: Best and Brightest Places to Work in the Nation, Best and Brightest Places to Work in San Francisco, and 50 Best Workplaces by Silicon Review.
We practice our values of Humility, Openness, Honesty and Reliability every day. We value and promote diversity, equity, inclusion, and belonging (DEIB) in all aspects of our business and at all levels within the organization. I am very proud of the various DEIB employee representation groups that we have launched this year and the steps we have taken, and continue to take, to create an inclusive culture that encourages growth, ownership of your role, and achieving innovation in new and unique ways.
Sales Kickoff in Utah, April 2022
Ultimately, a connected customer experience is a win/win. A connected customer experience means that your customer’s relationship with your company remains true across every department—online and offline. With personalization optimizing every touchpoint of their journey, the customer’s path-to-purchase is a lot smoother. For your business, you can see direct results in marketing lift, customer loyalty, and increased lifetime value (LTV). My hope is our vision for the connected customer experience will also help your business overcome silos, reduce risk, and improve cost efficiencies.
On behalf of Treasure Data, I wish you a very happy, festive, and successful end to the year. We’re excited for 2023 and all the opportunities that it will bring!