Retail - Treasure Data Blog

Retail - Treasure Data Blog

Retail

October 18, 2021

Holiday Guide 2021: Retail Trends and Predictions

What’s driving retail sales in the 2021 retail holiday season? The retail industry is rapidly changing, so we are updating our 2020 predictions with the first installment of the 2021 Retail Holiday Guide....

October 7, 2021

Why Is a Single Customer View So Critical in Retail?

Retailers are turning to Customer Data Platforms (CDPs) for a single customer view, which serves as the basis for profitable, personalized customer experiences (CX). Some retailers are even gamifying shoppers' ...

September 2, 2021

2021 Consumer Survey Reveals Shoppers Leaning In to BOPIS, DTC and other Online Trends

Even as some areas slowly return to in-store shopping and indoor dining, a recent survey of 1,000 U.S. consumers found that the trend of digital first is here to stay. Find out what this means for the 2021 holi...

August 13, 2021

Five Surprising Millennial Retail and Shopping Trends in 2021

Millennial retail trends are changing as these shoppers’ needs evolve. Which customer experiences attract and inspire millennial loyalty? And how do customer data platforms (CDPs) help marketers understand th...

NRF: Big Ideas for Retail Recovery include Customer Data and CDPs to Grow, Compete with Startups

Finding a way to collect, manage, and use customer data is critical to personalizing customer journeys at premier paint and home decor brand Asian Paints. And at the center of this strategy is a Treasure Data C...

February 11, 2021

How Real-Time Data Will Power Retail in 2021 and Beyond

Two hot questions are on the mind of retailers and managers alike. Does real-time data make humans better at sales? And how will it change the selling process? Retail marketing expert Thomas “TK” Kurian exp...

January 28, 2021

NRF 2021: Digital Transformation, High Heels, & Luxury as Pandemic ‘Oreo Cookies’

Big ideas from NRF 2021 included everything from changing consumer psychology to personalization to digital transformation, all of which will drive retail change for the foreseeable future....

January 21, 2021

Digital Transformation: Five Retail Brief Master Classes for 2021

Our new webinar series—Retail Brief—is designed specifically for retailers and brands and will help you and your team identify the most mission-critical initiatives for success in the year ahead....

December 7, 2020

[Infographic] How 3 Major Brands Transformed Their Customer Experience with a CDP

A CDP helps brands create meaningful, hyper-personalized experiences by turning siloed and underused data into accurate and actionable unified customer profiles. See how three major brands transformed their CX ...

December 4, 2020

Maximizing Mobile: 3 Strategies to Leverage Mobile Customer Data

The sudden and widespread increase in mobile browsing and buying has created multiple opportunities for retailers to leverage customer data and exceed customer expectations. Here’s how retailers can leverage ...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why