Retail - Treasure Data Blog

Retail - Treasure Data Blog

Retail

NRF: Big Ideas for Retail Recovery include Customer Data and CDPs to Grow, Compete with Startups

Finding a way to collect, manage, and use customer data is critical to personalizing customer journeys at premier paint and home decor brand Asian Paints. And at the center of this strategy is a Treasure Data C...

February 11, 2021

How Real-Time Data Will Power Retail in 2021 and Beyond

Two hot questions are on the mind of retailers and managers alike. Does real-time data make humans better at sales? And how will it change the selling process? Retail marketing expert Thomas “TK” Kurian exp...

January 28, 2021

NRF 2021: Digital Transformation, High Heels, & Luxury as Pandemic ‘Oreo Cookies’

Big ideas from NRF 2021 included everything from changing consumer psychology to personalization to digital transformation, all of which will drive retail change for the foreseeable future....

January 21, 2021

Digital Transformation: Five Retail Brief Master Classes for 2021

Our new webinar series—Retail Brief—is designed specifically for retailers and brands and will help you and your team identify the most mission-critical initiatives for success in the year ahead....

December 7, 2020

[Infographic] How 3 Major Brands Transformed Their Customer Experience with a CDP

A CDP helps brands create meaningful, hyper-personalized experiences by turning siloed and underused data into accurate and actionable unified customer profiles. See how three major brands transformed their CX ...

December 4, 2020

Maximizing Mobile: 3 Strategies to Leverage Mobile Customer Data

The sudden and widespread increase in mobile browsing and buying has created multiple opportunities for retailers to leverage customer data and exceed customer expectations. Here’s how retailers can leverage ...

November 23, 2020

Retail Holiday Guide 2020: Industry Perspectives

How’s COVID-19 changing retail and ecommerce holiday shopping? Some businesses use customer data platforms (CDPs) to predict demand and better understand customers and shifting holiday buying patterns. Here�...

November 16, 2020

Retail Holiday Guide 2020: How Data Can Help Retailers Prepare

How can retailers prepare for an unprecedented holiday shopping season? With access to information on intent, purchase and browsing history, available inventory, and more, it’s possible to provide next-level ...

November 12, 2020

Retail Holiday Guide 2020: Lessons Learned from Back-to-School Spending

Consumers demonstrated a willingness to spend during the back-to-school season. What lessons can be learned to help retailers prepare for an upcoming holiday shopping season that promises to be more competitive...

November 11, 2020

3 Ways to Use Customer Data & Contact Centers to Boost CLV, Clienteling

Retailers and brand managers might be missing these three ways to use customer data & CDPs to empower contact centers, improve clienteling and boost sales and CLV, says influencer Nicole Leinbach Rehyle....

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The new table stakes for CPG? CDPs, says Futurum Research Learn why