Digital Transformation - Treasure Data Blog

Digital Transformation

Marketing that Works: Multi-touch Attribution (MTA) with Shapley Values Tells Marketers What Works Best

Which marketing channels work best? Multi-touch attribution (MTA), available with Treasure Data CDP, analyzes Shapley values to tell you what’s effective. Read real-world MTA use cases with CDPs to learn more...

CDPs: MarTech Panel & Report Reveal Post-Pandemic Trends in Digital Transformation

Less than half of large companies surveyed say they’re doing a good job of using data and handling digital transformation. A recent MarTech panel discusses how to handle digital transformation and thrive post...

Flawless Customer Data Orchestration: A Marketer’s Guide

Customer data orchestration is an automated set of processes for efficient, personalized, effective marketing. This article explains these processes, and discusses how the right Customer Data Platform (CDP) cho...

February 17, 2021

A Data-First, Customer-Driven Approach to Digital Transformation

Successful digital transformation amounts to finding new customers and delivering the right CX for each one. Here’s how to use customer data to achieve that....

February 5, 2021

What’s the Future of Customer Personalization? Industry Experts on the Evolution of DMPs, CDPs, and Data Enhancement

DMPs and CDPs have competed to be the top choice for extracting actionable insights from customer data. Ignoring all the hype—which one really is the most effective for delivering highly relevant experiences ...

November 18, 2020

A New Urgency: How CDPs Power Digital Transformation

Companies are using CDPs to accelerate the use of customer data throughout their organizations, both to cope with COVID and for personalization that leads to greater profits, efficiency, and customer loyalty....