Infographic
CRM vs. CDP: How to Get the Most Out of Both
0CRM vs. CDP: This infographic shows similarities and differences of Customer Relationship Management (CRM) systems and Customer Data Platforms (CDPs)....
Where Does Your Business Rank on the Customer Data Maturity Model?
0Many companies are using customer data and customer data platforms for company growth and increased revenue. A recent Customer Data Maturity survey research report discusses this trend and where companies fall ...
[Infographic] Marketers with the Best Martech Stacks Report Doing These 2 Things
0A survey of marketers and IT pros reveals those with the best martech stacks often use customer data platforms (CDPs). “Ideal martech stack” owners also use both best-of-breed technologies and integrated su...
[Infographic] Hey, Auto Makers and Dealerships, Are You Stuck in the Digital Slow Lane?
0Better understand how car companies like Subaru and Maruti Suzuki use proven martech to accelerate both near-term profits and long-term digital transformation—to become truly data-driven, customer-first auto ...
[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)
0Is your goal to improve ad campaigns or uplevel the entire customer experience? This infographic will give you a visual guide to understand how both DMPs and CDPs handle customer data, but for different purpose...