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CDP

Improve Your Customer Data Management Process With an Enterprise CDP

50% of executives said improving customer data management (CDM) is their Number One priority for customer experience, according to a recent commissioned Forrester survey. The group of interviewed executives, ma...

How to Use a Customer Data Platform for a Better Marketing Strategy

Did you know that high-growth companies use customer data in more creative ways than their lower-growth peers? According to Deloitte's 2022 Global Marketing Trends, 51% of CMOs from high-growth companies use cu...

Gaining Customer Insights During Covid to Optimize Customer Experiences

Retail customer data can be found across multiple digital and online channels. Retail executives interviewed in the “Unified Data Operations and the Customer Experience in 2022” survey said they are already...

August 10, 2021

Does Gartner Have a CDP Magic Quadrant?

Does Gartner have a CDP Magic QuadrantTM? No, but Treasure Data CDP was the only CDP in the Gartner Magic Quadrant Report: Data Management and a strong performer in Forrester WaveTM for Real Time Interaction Ma...

CDP Training: Where to find Customer Data Platform Courses

Customer data platforms (CDP) have become a foundational technology in the martech stack, leaving many needing to fast track their CDP expertise. This list of CDP training resources will help you and your team ...

What is the CDP Institute? The Go-to Place for CDP Market Research & CDP Industry Statistics

Doing CDP market research or looking for a customer data platform? Check out the CDP Institute (CDPI), which has many helpful resources, including up-to-date market research and an informative, daily newsletter...

The new table stakes for CPG? CDPs, says Futurum Research Learn why