Technology - Treasure Data Blog

Technology Category

Elevating the Marketer’s Role in Customer Experience

Sometimes the problem is a mismatch of expectations and authority. According to a study done...

New look, features allow all CDP stakeholders to work together closely and maximize productivity across teams

News Highlights: Arm Treasure Data provides a new user experience with simplified navigation Key enterprise capabilities for faster development of integrations, scalable segmentation and flexible pr...

January 24, 2019

Arm Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics

News Highlights: Arm Treasure Data included in 2019 Gartner Data Management Solutions for Analytics Magic Quadrant for second time Our enterprise Customer Data Platform was one of the 19 vendors Gartner...

October 11, 2018

9 Key Takeaways from Martech East

Personally, I picked up a lot of new information and met all of my goals for the event. Attending the various keynotes, sessions and vendor talks, I picked up on several themes that are important to consider as...

October 2, 2018

Announcing the Arm Treasure Data Audience Suite

Today’s marketing operation is an engine — constantly in motion to drive messages and communications that improve sales. Amidst the increasing pace of data, adding new marketing technologies and/or data sou...

August 10, 2018

Keep Sales and Marketing On Track with a Real-Time Data Dashboard

Treasure Data enterprise CDP helps drive marketing accountability As expectations grow for marketing and sales to work together to drive growth, having current and historical analytics at your fingertips is m...

What’s the Difference Between CRM & CDP?

When Salesforce introduced its CRM product in the 2000s, it revolutionized how marketing and sales could keep track of their customers. A customizable, cloud application gave companies a whole new view into the...

Introducing the Enterprise Customer Data Platform for Dummies Guide

The Power of the Enterprise CDP The use of data for personalization in marketing seems straightforward and simple, yet has eluded us for years. Creating a unified view of the customer has been a challenge for ...

Solving the GDPR Cookie Paradox

With the imminent implementation of GDPR regulations, marketers are bracing for what could be a bumpy transition. As we learn more about the consequences of GDPR rules—and marketers' interpretations of those ...

How to Create GDPR Compliant Consent in Web Forms

The EU's General Data Protection Regulation (GDPR) introduces a number of new rules and regulations related to 1) capturing, 2) using, and 3) managing prospect and customer data. This blog focuses on recommendi...

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