Category Archive for: "Technology"

October 3, 2017

Solving a Problem All Marketers Have

Today it was announced that I'm joining the team here at Treasure Data as CMO to continue to drive a leadership position in the emerging Customer Data Platform (CDP) and IoT Analytics market. I'm excited and e...

September 13, 2017

The Quick Start Cloud Migration Checklist

You are convinced that it is time to migrate to the cloud. You are ready to reap all of the benefits, including greater efficiency, lower costs and staying agile and competitive in a rapidly changing marketplac...

September 8, 2017

5 Data Management Practices Agencies Should Consider

Agencies are struggling to differentiate their offering and although there is a lot of talk and investments being made in data, there is little guidance available. Here are 5 data management practices that agen...

Efficiently Analyze Infinitely Growing Data with Incremental Queries

Stream data processing, a type of data processing that is designed for infinite data sets, is an efficient way to deal with ever-growing, unbounded data that is increasingly common as an object of analysis for ...

How a “Big Six” Studio Quadrupled Data Analysis Speed with this One Simple Technique

A major entertainment company speeded up query time from hours to minutes by a simple technique: replacing COUNT(DISTINCT x) with APPROX_DISTINCT(x). Why Should I Care? COUNT(DISTINCT x) and APPROX_DISTINC...

Exostatic and Treasure Data Bring Innovation to Data Driven Companies

Montreal, Canada and Mountain View, CA - June 29, 2017 - Exostatic, a leading data driven consultancy and Treasure Data, the leading Live Customer Data Platform, announced its successful partnership enabling co...

Use AI to Cleanse Salesforce Job Title Data in Treasure Data

Bring up the word “AI” and people think of science fiction, of extraordinary near-magical feats of advanced data processing. But some of the most remarkable displays of AI power in marketing and business op...

Leverage Your Customer Data Platform to Enhance Amplitude Behavioral Cohorting Capability

It's marketing 101: When you analyze a cohort of your users, look at when they began using your product and assess their retention rates over time. However, while that is a useful measurement, the folks at Ampl...

Master BI Analytics with Adjust and Treasure Data Integrations

Peter Sondergaard of Gartner Research once said of BI analytics, “Information is the oil of the 21st century, and analytics is the combustion engine.” If you are to succeed in this interconnected world, not...

Capture the Power of Unified Analytics by Pairing Kochava and Treasure Data

In today's omni-channel world, marketers must contend with an abundance of data from multiple sources. Tracing the path to customer conversion has become incredibly challenging as a result.Kochava, a mobil...

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