Category Archive for: "Technology"

Introducing the Enterprise Customer Data Platform for Dummies Guide

The Power of the Enterprise CDP The use of data for personalization in marketing seems straightforward and simple, yet has eluded us for years. Creating a unified view of the customer has been a challenge for ...

Solving the GDPR Cookie Paradox

With the imminent implementation of GDPR regulations, marketers are bracing for what could be a bumpy transition. As we learn more about the consequences of GDPR rules—and marketers' interpretations of those ...

How to Create GDPR Compliant Consent in Web Forms

The EU's General Data Protection Regulation (GDPR) introduces a number of new rules and regulations related to 1) capturing, 2) using, and 3) managing prospect and customer data. This blog focuses on recommendi...

Q&A with Toru Takahashi, Treasure Data’s Manager of Support Engineering

At Treasure Data our customers are served by a dedicated team of Support Engineering ninjas. At the head of this team is Toru Takahashi, Support Engineering Manager. Managing a team that stretches the entire gl...

Self-Driving Databases: Current and Future

Treasure Data is a fully-managed DBMS service that frees our customers from operating DBMS by themselves. This empowers non-engineers (e.g., executives, marketers, etc.) to collect data and get insights through...

ABM, Meet Your New Boss, GDPR – Part Four of Four

GDPR is set to hit on May 25th, which, depending on which source you read, is either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which i...

Top 5 Marketing Considerations for the GDPR

Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it's interesting to note the big impact marketing operations and the explosive pace of m...

ABM, Meet Your New Boss, GDPR – Part Three of Four

GDPR is set to hit on May 25th, which, depending on which source you read, is either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which i...

How to Update Google Analytics to Meet GDPR Requirements

Google Analytics is a part of almost every marketing stack, so updating Google Analytics for GDPR is something that every business needs to be concerned about. This blog will walk you through the steps you need...

Adobe Summit Recap: Customers! Customers! Customers!

With two-thirds of the Fortune 100 companies leveraging Adobe Analytics for their onsite digital measurement strategy, Adobe is the clear market leader in this space for enterprise companies. This always makes ...

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