Category Archive for: "Technology"

Top 5 Marketing Considerations for the GDPR

Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it's interesting to note the big impact marketing operations and the explosive pace of m...

ABM, Meet Your New Boss, GDPR – Part Three of Four

GDPR is set to hit on May 25th, which, depending on which source you read, is either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which i...

How to Update Google Analytics to Meet GDPR Requirements

Google Analytics is a part of almost every marketing stack, so updating Google Analytics for GDPR is something that every business needs to be concerned about. This blog will walk you through the steps you need...

Adobe Summit Recap: Customers! Customers! Customers!

With two-thirds of the Fortune 100 companies leveraging Adobe Analytics for their onsite digital measurement strategy, Adobe is the clear market leader in this space for enterprise companies. This always makes ...

ABM, Meet Your New Boss, GDPR – Part Two of Four

GDPR will be either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which is right, so, for now, this blog series is concerned with understa...

UDP: A New Partitioning Strategy Accelerating CDP Analytic Workloads

In Treasure Data, the customer's data is stored in our proprietary storage system called PlazmaDB. This storage system is composed of PostgreSQL and Amazon S3. PostgreSQL is used to hold the metadata of the pa...

Now Available: Adobe Launch Extension For Treasure Data

Prior to Adobe Summit 2018, our partners at Infield Digital built the first Treasure Data extension for Adobe Launch, the next-generation tag management solution. This extension enables brands to extend their t...

ABM, Meet Your New Boss, GDPR – Part One of Four

GDPR is set to hit on May 25th, which, depending on which source you read, is either the end of the marketing world, or a great way to increase conversion numbers on your email campaigns. Time will tell which i...

Surprising Results from a Hackathon

Here at Treasure Data, our front end development team is fully remote, based in both the US and UK. This arrangement works out great and precludes the ad hoc, in person conversation where the remote employee mi...

How We Make
Customer Support Seamless Using Treasure Data

The Treasure Data enterprise Customer Data Platform (CDP) helps the digital marketer segment audiences for vastly better personalization by uniting siloed data to achieve a 360° view of the customer. Marketing...

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