Technology - Treasure Data Blog

Technology

September 23, 2021

New Report: The Best Martech Stack & How to Future-proof It

In a new survey, more than 400 IT and marketing pros reveal how they optimize and future-proof their martech stacks. A common keystone for companies with “ideal” martech stacks are customer data platforms (...

November 6, 2020

Is CDP Confusion Making You Miss Your Best Options for Data Security, Integration, and Scalability?

In an Advertiser Perceptions survey of customer data platform (CDP) experts and buyers, one company wins in security, scalability, ease-of-use, and integration, but still isn’t as famous as some of its multi-...

Treasure Data report reveals nearly half of organizations could be sending the wrong marketing messages to their customers

News Highlights: Organizations lack visibility into their customer journey due to data silos More than 60 percent of those surveyed manage three or more pre-purchase customer journey touchpoints, with n...

Elevating the Marketer’s Role in Customer Experience

Today’s CMOs don’t have it easy. Their tenure is the lowest of the C-suite, even though there’s often a direct link between the value they bring and the company’s bottom line. It’s easy for them to be...

New look, features allow all CDP stakeholders to work together closely and maximize productivity across teams

When we talk to marketing leaders about their biggest pain points, the struggle to consolidate data across departmental silos seems to always be at the top. In fact, 87% of executives are not confident they are...

January 24, 2019

Treasure Data Recognized in 2019 Gartner Magic Quadrant for Data Management Solutions for Analytics

For the second year in a row, our company has been included in the Gartner Data Management Solution for Analytics Magic Quadrant. Gartner evaluated 19 vendors based on their completeness of vision and ability t...

October 2, 2018

Announcing the Treasure Data Audience Suite

Today’s marketing operation is an engine — constantly in motion to drive messages and communications that improve sales. Amidst the increasing pace of data, adding new marketing technologies and/or data sou...

August 10, 2018

Keep Sales and Marketing On Track with a Real-Time Data Dashboard

As expectations grow for marketing and sales to work together to drive growth, having current and historical analytics at your fingertips is more important than ever. A joint survey we conducted with Forbes Ins...

What’s the Difference Between CRM & CDP?

When Salesforce introduced its CRM product in the 2000s, it revolutionized how marketing and sales could keep track of their customers. A customizable, cloud application gave companies a whole new view into the...

Introducing the Enterprise Customer Data Platform for Dummies Guide

The Power of the Enterprise CDP The use of data for personalization in marketing seems straightforward and simple, yet has eluded us for years. Creating a unified view of the customer has been a challenge for ...

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The new table stakes for CPG? CDPs, says Futurum Research Learn why