Category Archive for: "Technology"

Four Analytics Problems…That Our Customers Solved

When companies decide it's time to be “data-driven,” there are a number of common pits into which they tend to fall. One we see quite often is that they build their own internal data application platform. ...

Meetup: State of the art R Programming from the Bay Area R Users Group

Back on May 10, Treasure Data hosted the Bay Area useR Group Meetup at our Mountain View Facility, featuring Joseph Rickert, program manager for the (Microsoft R Open) Team, blogger and R evangelist. Joseph, who once headed up technical marketing at Revolution Analytics prior to Microsoft's acqui...

Debugging Your Data: 4 Tips for Easier Data Management

It happens to us all, you receive the new A/B testing results and need to verify the data. Or you are turning your latest funnel analysis into a data application so you can continually reap the benefits of your hard work. As you scrutinize your work, you notice that the numbers aren't quite adding ...

Fluentd at OSCON!

As you may know Treasure Data is behind Fluentd, the open source data collector tool that allows you to implement unified logging layers. Fluentd is widely used, deployed in no less than a few hundred thousands of systems, and becoming the defacto logging solution. It not only helps in standalone ...

Customer Highlight: Building Lean Analytics at MobFox

Treasure Data helps an ad tech startup stay ahead of the game with a skeleton crew. In business, how a company manages its data can make the difference between success or failure. Nowhere is this more true than ad tech, where data practically is the business. On an ad server, every bid, impress...

Mixpanel Doesn’t Like SQL

A couple of weeks ago, Mixpanel released JavaScript Query Language (JQL) as a new way of analyzing event data inside Mixpanel. It's clear that the Mixpanel team has realized that giving non-clunky access to raw event data emp...

Customer Highlight: Driving Online-to-Offline Commerce With Targeted Rewards

Treasure Data helps a global retailer turn big data into big revenue with a self-service Online-to-Offline (O2O) solution Data is a powerful tool for today's retailer. The information generated by website visits, customer purchases and store loyalty programs contains rich insights that can be u...

Treasure your Raw-Data Access to Adjust Events

Attribution, user-behavior analytics, store statistics and fraud prevention are truly differentiating and competitive sources of intelligence for anyone who uses them. At Treasure Data, we give you the means ...

TUNE your Mobile Apps with a Postback to Treasure Data

If mobile attribution and analytics is your thing, you've probably heard of Tune. As the most widely adopted measurement and attribution provider for the top 100 grossing apps in the iOS and Android ecosystem...

Kill Your Google Analytics Data Silo for Better Customer Analytics

Google Analytics: Yet Another Data Silo? For digital marketers, Google Analytics needs no introduction. It's the most popular analytics tool and often the first to be introduced to a company's martech stack. Google Analytics is a powerful tool by its own right. It makes it easy to get started on...

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